digital marketing incubation via search (a primer)

DIGITAL MARKETING INCUBATION

with

S E O c i a li n t e g r a t e d m a r k e t i n g

®

SEOcial.com @SEOcial

(A PRIMER)

Memes

“The Noah Syndrome”

MemesIf you build it, they will come.

Not on the Internet

MemesQ. So then, where does traffic come from?

A: Channels.

←(not this kind)

Memes

Your Site

Paid Traffic

Organic search

Referral Traffic

Social Traffic

Direct Traffic

Google adwordsPaid socialDisplay ads

Traffic from other sites

via links

Traffic from social networks

Search engine traffic (non-paid)

Other sources like:- Users typing in URL directly- Traffic that can’t be identified- Traffic from apps/programs (like email, Word)

Memes

Your Site

Paid Traffic

Organic search

Referral Traffic

Social Traffic

Direct Traffic

‣ Immediate

‣ Targeted

‣ Temporary

‣ Short-term

‣ Readily available

‣ Expense

‣ Eventual

‣ Untargeted unless done right

‣ Long-term yeild

‣ Challenging (snake oil)

‣ Equity

MemesWhat would you choose?

The Instant Gratification—or—

Long Term Yeild

MemesLet me describe this another way..

The Instant Gratification

The Long Term Yeild

MemesSo how do you grow your site’s traffic (organically)?

linksthe main ingredient

(although there are others)

Memes

Link ProfilesWe map out links to sites to understand them

Medium sized siteranks for 70 keywords on Google

Large siteranks for 6000

keywords on Google

MemesQ. What Ranks?

A: Content

Memes

A web site is NOT just a digital brochure.

1. Speak to your audience, make it about them.

2. Create great content your audience identifies with.

Content Types

Promotional

Topical

Instructional

Knowledge

Shelf life

“New  condo  construc.on  sets  record  in  Toronto”

e.g.,  tes.monials  from  clients,  ads

e.g.,  how-­‐to,  step-­‐by-­‐step

non-­‐instruc.onal  informa.on

MemesThe Value of Educating Your Audience

People always remember their first.

Memes

Knowledge  content  on  condo  building

MemesDisseminating your Content

‣ Interact with communities online

‣ Answer questions

‣ Interact with audience

‣ Publish content on sites other than your own

MemesToo Much?

There are solutions..

e.g.- hire an intern

Remember, we’re all creating verbal content all the time.

Memes

Key Take-Aways

‣ Not a brochure

‣ Content

‣ Links

‣ Your site is equity

DIGITAL MARKETING INCUBATION

@SEOcial

DIANA SANTAGUIDACREATIVE DIRECTOR

SEOcial.com

S E O c i a l®