digital marketing specialist web ad · • google adwords and social media experience a plus, but...

DigitalMarketingSpecialistBasedinBloomington,MN

OurDigitalMarketingSpecialistisanexcitingopportunitytodrivethebusinessforwardbycreatingnewleads,nurturingleads,andhelpingtocloseaproductsale.You’llpartnerwithyourteammatesacrosssales,marketingandourCRMdatacoordinatortoplan,craftandexecuteintegratedB2Bcampaignsacrossseveralofourmarketingplatformsincluding,butnotlimitedtoourwebsite,ouremailplatform(Sugarmarket,MailChimporsimilaremailbuildplatform),landingpages,andourcustomerrelationshipmanagementsystem(MicrosoftDynamicsorsimilar).Doyouthriveinacollaborativeatmosphere?Doyouhaveaheartforourmission?Ifyou’reaself-starterwithtonsofmotivationwithadrivetoconceptandexecute,thisistheroleforyou.PrimaryResponsibilities

• Collaboratewithco-workersacrosssalesandmarketingleadstotranslatecustomerjourneyintotargeteddigitalcampaigns

• Ownthefrequency,contentandcreationofallemails,bothinouremailplatformandourCRMsystem

• Supportthenurturingofleadsthroughmultipleplatforms(emailmanagementtool,CRMtool)tothosereviewingproduct,andtohelpbringthesaletoaclose

• Measureefficacyofcampaigns,alwaysensuringthebestengagement• Optimizekeyproductlistingsusingbest-in-classSEOtogeneratetopbilling• Conciselyreportandsuggestiterativeactionbasedonemailanddigitalmarketing

performance• TrackandmaintainemailUTMcodes,redirectperformanceviatheGoogleanalytics

dashboard• Collaboratetocreatelandingpageexperiencesandtriggersthatwilldrivenewleads

andnurturethemthroughsales• PartnerwithCRMDataCoordinatortolookforcross-sell,upsell,reactivation,

reorderingopportunitiesacrossallcontactdatainputsandoutputstodrivedeeperrelationshipswithcustomers

• GoogleAdwordsandSocialmediaexperienceaplus,butnotrequired.

KnowledgeandSkills:• DegreeinDigitalMarketing,Communicationsorrelateddegreeorequivalent

experience.• Minimumofthree(3)yearsofmarketingautomation,emailandwebmarketing

experience• RecentandrelevantexperiencewithanemailsendagentsuchasMailChimp,

SalesFusion,orsomethingsimilar• RecentandrelevantexperiencewithCRMsoftwaresuchas,butnotlimitedto,

Salesforce.comorMicrosoftDynamics• Recentandrelevantexperiencewithwebanalyticssoftwaresuchas,butnotlimitedto,

GoogleAnalytics

• DemonstratedSEOexperienceamust• ExperiencewithGoogleAdwordsaplus• ExperiencewithSocialMediaandfamiliaritywithHootsuiteaplus

PreferredQualifications:• SuperiorOralandwrittencommunicationskillswithaninnateattentiontodetail• Self-starterwhoismotivatedtomakeeveryinteractionwithourcustomersstronger,

better,alwayslookingtoimproveeachopportunity!• Abilitytopresentideastovariouslevelsofanorganizationtoexplainandgainsupport

forinitiative• Provenexperiencefindingcreative/inventivewaystodomorewithlessandatrack

recordofdeliveringonschedule• Abilitytoeasilytransitionfromhighlevelstrategicthinkingtocreativeanddetailed

execution• ExperienceinB2Banddistribution• Customerjourneymappingandmarketingsystemutilizationexperience• IndustryMarketingAutomationknowledgeandbestpractices

Ifyouwouldliketoapply,pleaseforwardyourresumeandcoverletterto:humanresources@smp.org