digital marketing trends for 2013

Maximizing Impact of Digital Media in Your JCC

January 2013

Inbound Marketing

Web Marketing Analytics

Pay Per Click Marketing

Mobile Opportunities

Outbound vs Inbound Marketing

Web Marketing Analytics

Web Analytics

Marketing Analytics

Purpose of a Website?

Google Analytics

Web Analytics

HitsHow Idiots Track Statistics

Key Performance Indicators

Conversions

Conversions

Traffic

Traffic

Traffic

Bounce Rate

Other Insights - Maps

Other Insights - Mobile Usage

Other Insights - Keywords

Pay Per Click Advertising

Local Searches in US

2,200,000,000searches are done with local intent on Google every month

SEO & SEM

How to set up PPC ads?

Keyword Selection

Bid on Keywords & Set Budget

Where do you want the ad to show?

Craft the Ad

Retargeting

Creating Successful Campaigns

Creating Successful Campaigns

Creating Successful Campaigns

Creating Successful Campaigns

Mandel JCC

Fitness Membership

November 6th - January 22, $2,500

137 phone calls, 385 online leads

$5 per lead

Jewish Community Center of Greater Orlando

Preschool & Camp

Decreased average lead from $260 to $59

$20,000 PPC = $200,000 extra revenue

Mobile Opportunities

Why Mobile?

67% of JCC members own smartphones (JCC Benchmarking 2012)

47% of smartphone users search for local business info (JPMorgan)

Some JCC websites see 25% of their traffic from mobile devices w/ bounce rates of over 70%

Mobile Users

Unforgiving

46% of users who had a poor experience with your website on their mobile device are unlikely ever to return to website

Ready for Action

70% of all mobile searches result in action within one hour

Mobile Website - Easy Fix

HowToGoMo.com & Duda Mobile

Mobile Website Considerations

What are mobile users looking for?

- Phone number, hours, directions, whats happening today.

What do our web analytics show us mobile users want?

Mobile App

Why build a mobile app?

JCCs of North America App Features

Essential JCC InformationStaff DirectorySchedulesNewsFeedbackFacebook & TwitterEventbrite IntegrationCustom ListsPhoto AlbumsMaps& More

Mobile App Considerations

How do you currently publish schedule on web?

Do you have mobile users in your community?

Have you created a mobile website?

Human resources to care for and grow app?

Other Trends

Social Search

JCCs starts seeing success in Social

Questions?

?chris@jcca.org @marketplicity