digital media from washington, d.c

Lindy Kyzer Communications email@lindykyzer.com

04/11/23

Digital media and the military:Harnessing the power of social networks

Lindy Kyzer Communications email@lindykyzer.com

Lindy Kyzer Communications email@lindykyzer.com

04/11/23

What IS social media?

Lindy Kyzer Communications email@lindykyzer.com

The glossarySocial Networking:

– Facebook– MySpace– Friendster

04/11/23

Content sharing: -You Tube -Flickr -Vimeo -Photobucket

Collaborating/ knowledge sharing: -Wikis -Message boards -Forums-Podcasts

Blogging: -Blogger -Wordpress -Tumblr -Twitter (micro-blogging)

Lindy Kyzer Communications email@lindykyzer.com

My administration is committed to creating an unprecedented level of openness in Government. We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration. Openness will strengthen our democracy and promote efficiency and effectiveness in government.

- President Obama, 1/21/09

Lindy Kyzer Communications email@lindykyzer.com

Social media strategy:

• Adapt our culture to accept social media as an enduring and effective source of information and place to communicate (access at work, real time, broad involvement at all levels).

• Integrate social media into our training and education programs:– Unit level training and education for Soldiers

• Establish the institutional organizations and resourcing to sustain our effort and compete at meaningful speeds and scales.

Presence Relevance Penetration

Openness

Amplification

Participation

Lindy Kyzer Communications email@lindykyzer.com

Education We need to

educate our Soldiers about the appropriate use of social networking sites

RegulationThe two policies that apply to social networking today are Operations Security, and the Uniform Code of Military Justice

vs.

Lindy Kyzer Communications email@lindykyzer.com

It IS a competition

Make sure your leadership understands that.

Lindy Kyzer Communications email@lindykyzer.com

Give leadership a role in social media

• Command climate• Engagement speed• Strategy• Regulation

04/11/23

Lindy Kyzer Communications email@lindykyzer.com

Congress and social media

04/11/23

Lindy Kyzer Communications email@lindykyzer.com

Fort Hood

04/11/23

Social Media became a key place to correct the record and provide information. Fort Hood was the most blogged and tweeted about topic of the week

Updates were posted to the Army’s Twitter and Facebook accounts, resulting in over 20,000 responses and interactions.

A Wikipedia entry entitled “Fort Hood shooting” was up within 2 hours

Lindy Kyzer Communications email@lindykyzer.com

04/11/23

Social Media across DoDSocial Media across DoDServices Social Media Comparison

Army Marines Air Force Coast Guard Navy DoD

Facebook 330,320 fans

302,020 fans

46,481 fans

11,496fans

104,309fans

24,912fans

You Tube 265,353channel

views

25,378channelViews

90,580channel

views

268,159channel

views

14,465channel

views

26,907 channel

views

Flickr 5,274images

1,329(Marine

Corps News)images

1,425 images

745images

3,307 images

1,932images

Twitter 30,435followers

9,408followers

8,716followers

7,472followers

9,902followers

5,538followers

As of 26 March 2010

BloggingHTTP://ARMYLIVE.DODLIVE.MIL

A blog is a conversational web site, typically offering news or opinion on a certain topic.

Determine how you’re already being talked about in the blogosphere before you engage yourself.

Harness your existing community

Blog Response

TwitterWWW.TWITTER.COM

Twitter is a micro-blogging tool that updates in 140 characters or less.

Twitter works better for people than organizations – it’s a great way to get the boss online.

Flickr - photo sharingWWW.FLICKR.COM

• Flickr is an online photo management sharing application

•A community of about 5,762 photos uploaded per minute

•View, comment, favorite, share and upload your photos

•Allows individuals to use and share official U.S. Army images

• YouTube is the #1 most popular video-sharing Web site

• Watch, comment and share video clips

• You Tube is the 2nd largest search engine, next to Google.

YouTube - video sharingWWW.YOUTUBE.COM

Chief of Staff of the Army, Gen. George Casey spends a few minutes in an informal video chat with Soldiers. Gen. Casey has done nearly two dozen episodes, labeled, “Chief Cams.”

More than 500 million active users

Average user spends more than 55 minutes per day on Facebook

Largest demographic: 18-24

Fastest growing demographic: 35-54

Facebook- connect & share WWW.FACEBOOK.COM/USARMY

Lindy Kyzer Communications email@lindykyzer.com

Lindy Kyzerlindy@lindykyzer.com @LindyKyzer www.lindykyzer.com

Lindy Kyzer Communications email@lindykyzer.com

Back up slides

You leverage/lead your community but they will be the voice that drives your success

Set the stage

• A robust comments policy or rules of engagement on a public platform protect your organization