digital photography to the rescue

Digital

Photography

to the RESCUE!

Dr. Curtis R. Rogers

Communications

Director

Som

e B

asi

c PR

C

once

pts

If they don’t know what you’re library is doing, then you’re not telling them!

Understanding your community.

How do I currently reach patrons?

How could I do a better job?

Budget for PR!

Types

of

dig

ital

cam

era

s

Webcams/phone cams

Point and shoot

Intermediate

Advanced Consumer

Prosumer dSLR

Professional dSLR

Cam

era

lense

s

Wide-angle zoom

Standard

Super zoom

Telephoto zoom

Macro

Fisheye

Pixe

ls

What are pixels? The word "pixel" means a picture element. Every photograph, in digital form, is made up of pixels. They are the smallest unit of information that makes up a picture. Usually round or square, they are typically arranged in a 2-dimensional grid. 

Setting the Right F-Stop

for Your Digital Photo

• Use an almost-wide-open f-stop to boost sharpness.

• Adjust your depth of fieldby moving f-stops.

• Avoid too-small f-stops.

Shutt

er

Speed

ISO

A prefix on film speed ratings that stands for International Standards Organization, the group that standardizes, among other things, the figures that define the relative speed of films.

Thin

k C

riti

cally

About

How

Your

Libra

ry Is

Port

raye

d

What do you like?What would you change?

DSLR Basics

www.canonoutsideofauto.ca

What makes

a good

photograph?

Com

posi

tion

Rule of ThirdsThe rule of thirds is

the simplest rule of composition. All you do is take your frame and overlay a grid of nine equal sections. This means you split the vertical space into three parts and the horizontal space into three parts. 

Pers

pect

ive

Photographing your subject straight-on is sometimes the right choice, but you can create visual impact by moving the camera left, right, above, and below.

Light

Manual settings

Natural light

Indoor lighting

Consider all options!

FOC

US

Auto focus

Focus Points

photographylife.com/dslr-autofocus-modes-explained

Loca

tion

Indoor

Outdoor

Landscape mode?

Portrait mode?

Frame the image

Size of subjects

Consider settings

Lens type

Tiny?

Giant?

Consi

dera

tions

Skin tones

Hair and makeup

Eyeglasses/sunglasses

Other details?

Taggin

g a

nd

Desc

ripti

ons

Tags are “Subject headings” (flickr)

Tagging someone (Facebook) - considerations

Image descriptions, titles, etc.

Em

aili

ng im

ages

Consider image size

Make a call to confirm

Only send 2-3 images per email

Best option: upload to site and share URL via email

ED

IT, ED

IT, ED

IT!

Pixlr.com

Use express mode

Upload and edit your image

Crop, adjust colors, use effects, etc.

PicsArt

Thank

you!

Questions? Comments?

Dr. Curtis R. Rogers

Communications Director

803-734-8928 crogers@statelibrary.sc.gov

Slideshare.net/crr29061