digital printing and high speed customization potential · 2019. 11. 15. · digital storefront /...

Digital Printing and High Speed Customization Potential

Liz LogueVP Customer/Brand Engagement and Strategy, Inkjet

EFI Digital Portfolio An Ecosystem Concentrated on Growth Segments

Industrial InkjetDigital Inkjet Printers and Ink

Printing IndustryProductivity Software

Digital Storefront / MIS / ERP

Fiery Image Processing, Color Management, Workflow

Ink Jet printing value to corrugatedBrand owner • Flexibility of versioning and

design• Reduction Turnaround times

– No waiting on plates, ink mixings

• Digitalized back end- Integration with online ordering/customer specific system

• Process control Real Press Proof

• Access to more flexibility of run lengths

Corrugated Box Plant • Cost reduction on different run lengths

(not just short runs)– Elimination of plates– Labor of set up and change over – Ink control (ie limit ink waste) – Storage of plate & ink costs

• Versioning, Variable data, Instant proof• Cost effective short and long runs• Simplicity of Color/Design for high

quality graphics – Lowering the Barriers to entry on High

Graphics. – Open up more profit opportunities

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Value of IJ= Simplicity

Margins

• Cost of HQ Flexo Press• Cost of HQ Plates • Highly skilled ink mgt• Long set up times • Most slowing down the press

speed to keep quality (5-8K SPH)• 1-2 very skilled operator

HQ Flexo (4-7 colors)

• FFG (Flexo Folder Gluer) • Do it all inline • High speeds 15K SPH• 2 unskilled operator

Basic Flexo (1-3 colors)

Com

plex

ity

• Requires 2 step process with Lamination

• Many companies it is an outside process

• Easiest way to get to high quality• If produced outside margins can

be lower vs. inhouse HQ production

Offset/Litho Laminate

IJ

Vibrant colors & Complex Designs

6Visual Impact Preprint Complete Design and packaging

Packaging & Color Matters

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Consumers care about packaging, and color! Because it sells product!

Graphics quality vs. Cost of packaging

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Digital PrintingTODAY

High quality

Cost Effective Sustainability

Digital is High Speed!!Running at customer sites

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Shifting your design mindset • Designing for Flexo you think to control costs = limit the number of

colors • Digital # of colors have NO effect on costs

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Cost is in the # of plates=Limit colors No cost in plates

# of colors does NOT effect costs

Digital • Is it Cost effective?• Very small controlled amounts of inks (picoliters) and measured in ML or grams per

M2.• Build up colors in CMYK process, often solid colors consume more ink then high

graphics

11~3-4 ML per M2 ~10-12 ML per M2

Digital vs. Analog

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• Cost of digital box vs. plan 2 color analog box

• Same cost till 100K+ boxes.

• Dino box only consumes 1.2 ML of ink per Sq. meter.

Over 50K boxes/430,000 sq ft. same price as a 2 color traditional flexo costs. With in 1 cent difference to 80K pieces/700K sq. ft

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• 2.4 ML of ink per sq. meter • Digital cheaper then LithoLam at every

run length • Digital cheaper then 4 color Flexo any

length to 80K boxes/600,000 sq ft. for 35 inch X 35 inch

Customer example • Moving from a 2 color

analog box to a complex digital design

• Ink consumption very low• Mfg cost were lower

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Mora Spain

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Mora Spain

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Packaging matching design

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Example: Versioning • Costco ordered 391 pallets & each

store will receive pallets with the logos of the most prominent NCAA teams in their local region

• 391 pallet skirts with 111 different print versions

• Details– C flute corrugated with coated

linerboard one the outside

– Printed 1 pass on EFI Nozomi

– cut on 66” Rotary Die Cutter

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Final Display

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Versioning

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Inside Printing

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New Products

22Boxes

Sustainability • IJ print the right amount

right now.• Eliminates

– Printing plate waste– Printing ink waste– Waste water/cleaning– Out of date

inventory/overprinting– LED reduces energy

consumption– All fully recyclable

23From Clothing to Food, sustainability is critical!

Execution..

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• Is this realistic?• How do I manage all of these options?• Designs, versioning? • Reordering??

Design ordering, and reordering online

Technology to feed the press is available today!

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Order, re-order, store, price and track jobs online..

Design both the structure and add graphics..

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Versioning & personalization

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• Manage multiple versions of same job– designer creates

single file– prepress produces

many jobs

Matching jobs and color

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A few customers

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2 Nozomi’s

3 Nozomi 3 Nozomi

Start Designing & leveraging the power of Digital

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• Don’t just moving jobs from analog to digital, leverage the value of IJ • High Graphics without complexity of plates • Variable data/Variable images: target sports, seasons, all brands to connect with the

consumer

Leverage Endless Possibilities

Digital printing on Corrugated

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