digital radio use in switzerland · digital radio has now also overtaken fm in cars, where 55% of...
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DIGITAL RADIO USE IN SWITZERLANDTrend analysis, spring 2020
Jessica Allemann Brancher, digital migration Working GroupSwissRadioDay – 27 August 2020
DIGIMIG - the research project on the digital migration of radio usage in Switzerland 2
The spring 2020 round of the survey was conducted during the exceptional situation in Switzerland caused by COVID-19 (6-19 May 2020). The radio usage it shows may not correspond to the digitisation trend that is otherwise observable due to the differences in everyday life during this period (short-time working, working from home, less travel) from the norm. The latest developments will need to be compared to future rounds of the survey.
27/08/2020
71%
29%
68%
32%
65%
35%
64%
36%
57%
43%
54%
46%
53%
47%
49%
51%
63%
37%
61%
39%
Autumn2015
Spring2016
Autumn2016
Spring2016
Autumn2017
Spring2018
Autumn2018
Spring2019
Autumn2019
Spring2020
Switzerland increasingly listens to digital radio
3
Digital radio is on the rise and is replacing FM radio. 71% of radio usage is already digital.
Radio usage volume (in percent) by type of reception
DIGIMIG - the research project on the digital migration of radio usage in Switzerland
Digital
Analog
Digital
Analog
Digital
Analog
Digital
Analog
Digital
Analog
Digital
Analog
Digital
Analog
Digital
Analog
Digital
Analog
Source: GfK Switzerland, DigiMig survey, n(2015/2)=2’453, n(2016/1)=2’526, n(2016/2)=2’531, n(2017/1)=2’504, n(2017/2)=2’519,n(2018/1)=2’673, n(2018/2)=2’761, n(2019/1)=2’740, n(2019/2)=2’800 , n(2020/1)=2’625
Digital
Analog
The spring 2020 round of the survey was conducted during the exceptional situation caused by COVID-19.
27.08.2020
Autumn2015
Spring2016
Autumn2016
Spring2017
Autumn2017
Spring2018
Autumn2018
Spring2019
Autumn2019
Spring2020
4
FM is continuing to lose ground to DAB+ and IP radio. 39 out of every 100 radio minutes are listened to via DAB+.DAB+ usage is growing faster than IP usage, which is growing more slowly but has now overtaken FM.Radio usage volume (in percent) by type of reception
DIGIMIG - the research project on the digital migration of radio usage in Switzerland
26%
23%
51%
VHF is now at the bottom of the league: IP has now also overtaken VHF
27%
34%
39%
26%
27%
47%
28%
26%
46%
25%
32%
43%
29%
34%
37%
31%
33%
36%
30%
35%
35%
31%
37%
32%
32%
39%
29%
Source: GfK Switzerland, DigiMig survey, n(2015/2)=2’453, n(2016/1)=2’526, n(2016/2)=2’531, n(2017/1)=2’504, n(2017/2)=2’519,n(2018/1)=2’673, n(2018/2)=2’761, n(2019/1)=2’740, n(2019/2)=2’800 , n(2020/1)=2’625
The spring 2020 round of the survey was conducted during the exceptional situation caused by COVID-19.
27.08.2020
Radio use via TV (5% of total use) is assigned to the Internet/Digital category
48% 49% 45% 43% 43% 39% 39% 34% 34% 29%
19% 23% 25% 29% 26% 30% 25% 29% 29% 36%
33% 28% 30% 28% 31% 31% 36% 37% 37% 35%
52% 52% 52% 50% 51%41% 39% 39% 38%
28%
18% 20% 20% 22% 22%29% 27% 31% 28%
33%
30% 28% 28% 28% 27% 30% 34% 30% 34% 39%
52% 46% 45% 43% 38% 36% 36% 35% 31% 28%
24% 28% 28% 33% 36% 35% 35% 37% 39% 41%
24% 26% 27% 24% 26% 29% 29% 28% 30% 31%
Digital radio is on the rise in all regions of Switzerland. DAB+ in particular is growing and has now also overtaken FM in Italian-speaking Switzerland (SI). DAB+ remains the most popular reception mode in German-speaking Switzerland (DS), while DAB+ has overtaken IP in French-speaking Switzerland (SR).Radio usage (in percent) by reception type and language region
Source: GfK Switzerland, DigiMig survey, n(2020/1)=2’625; (n[DS, 2020/1]=1’573, n[SR, 2020/1]=729, n[SI, 2020/1]=323)
DIGIMIG - the research project on the digital migration of radio usage in Switzerland
LANGUAGE REGIONRadio use by language region
The spring 2020 round of the survey was conducted during the exceptional situation caused by COVID-19.
27.08.2020 5
A2015
S2016
A2016
S2017
A2017
S2018
A2018
S2019
A2019
S2020
A2015
S2016
A2016
S2017
A2017
S2018
A2018
S2019
A2019
S2020
A2015
S2016
A2016
S2017
A2017
S2018
A2018
S2019
A2019
S2020
Analog/FMInternet/ Digital TV
A = Autumn; S = Spring
55% 53% 51% 48% 46% 43% 40% 39% 38% 36%
25% 32% 31% 37% 36% 38% 37% 41% 39% 43%
20% 15% 18% 15% 18% 19% 23% 20% 23% 21%
51% 46% 48% 42% 40% 35% 39% 34% 32% 26%
21% 24% 24%27% 29% 31% 31%
32% 35%38%
28% 30% 28% 31% 31% 34% 30% 34% 33% 36%
42% 38% 36% 37%26% 27% 27% 27% 22% 20%
24%22% 22%
30%36% 32% 28% 32%
33% 36%
34% 40% 42%33% 38% 41% 45% 41% 45% 44%
6
Digital radio now accounts for more than 64% of usage in every age group. Digital migration is most advanced among the young, with IP radio being the strongest vector. DAB+ is most popular among the 55+ age group.
Source: GfK Switzerland, DigiMig survey, n(2020/1) = 2’625; (n[15-34, 2020/1]=679, n[35-54, 2020/1]=960, n[55+, 2020/1]=986)
Radio usage (in percent) by reception type and age groups
DIGIMIG - the research project on the digital migration of radio usage in Switzerland
AGE
Radio use by age
The spring 2020 round of the survey was conducted during the exceptional situation caused by COVID-19.
27.08.2020
Analog/FMInternet/ Digital TV
A = Autumn; S = Spring
A2015
S2016
A2016
S2017
A2017
S2018
A2018
S2019
A2019
S2020
A2015
S2016
A2016
S2017
A2017
S2018
A2018
S2019
A2019
S2020
A2015
S2016
A2016
S2017
A2017
S2018
A2018
S2019
A2019
S2020
home
work
car
sports
on the way
others
Radio usage by usage site
7
Radio usage (in percent) by reception type and usage location
DIGIMIG - the research project on the digital migration of radio usage in Switzerland
PLACE OF USE
Source: GfK Switzerland, DigiMig survey, n(2020/1)= 2’625
Radio usage is greatest at home, accounting for 65 of each 100 minutes of listening time. Usage at work accounts for 18 of each 100 minutes, while in-car listening makes up 12 minutes.
65%
18%
12%
3%2%
1%
+4 change compared to 2015/2 in percentage points – COVID-19?
-3
The spring 2020 round of the survey was conducted during the exceptional situation caused by COVID-19.
27.08.2020
The figures represent total radio usage on stationary and mobile devices by usage location
57%
32%
Radio usage by usage location and reception type
8
Digital radio has now also overtaken FM in cars, where 55% of radio usage is now via DAB+ or the Internet. FM usage at work hasdeclined from a third to a fifth in the space of a year. Radio usage (in percent) by reception type and usage location
36%
DIGIMIG - the research project on the digital migration of radio usage in Switzerland
39%29%
21% 43%
45% 47%
PLACE OF USE
+15 +5-20
-26 +16 +11
-27 +27
Source: GfK Switzerland, DigiMig survey, n(2020/1)= 2’625
The lion's share of DAB+ usage (64% of total DAB+ usage) takes place at home. (+ 3 pp compared to last year).
DAB+ is now the most used reception mode at home (39%), at work (43%) and now also in the car. FM is declining sharply at work (-11 pp in a year)
DAB+ has now also overtaken FM in the car(47%, +9 pp in a year).
IP radio is catching up and has overtaken FM at home and at work.
change compared to2015/2 in percentage points
The spring 2020 round of the survey was conducted during the exceptional situation caused by COVID-19.
55% DAB+ and IP
27.08.2020
home
work
car
sports
on the way
others
Personal ranges of the reception vectorsThree quarters (74%) of the population uses digital radio. Half of these people still use FM radio. 36% of the population uses digital radio exclusively, while 13% listens only to FM radio.
74% of the population use digital radio (DAB+ or IP/TV). 36% exclusively use digital radio. The share of "Digital Only" listeners has grown strongly, compared to four an a half years ago (+14 percentage points [PP]).
51% still use analogue radio. This is a decrease of 24 PP compared to autumn 2015. 13% use only FM and no other vector.
52% use DAB+. 12% exclusively use DAB+. The proportion of "DAB+ only" listeners has more than doubled in four and a half years
49% use IP radio or radio via TV, but only 9% use IP or TV exclusively.
Range of reception vectors (in percent)
FACTS
DIGIMIG - the research project on the digital migration of radio usage in Switzerland
RANGES
13%-11
12%+7
9%+2
13%-9
12%+0
13%-2
15%+9
not allocable: 3%+0
no radio: 10%+4
FMΣ= 52%
-25
IP/TVΣ= 49%
+2
Source: GfK Switzerland, DigiMig survey, n(2015/2)=2’453, n(2020/1)=2’625
Σ= 52%+12
Digital Radio (IP/TV/DAB+)
Σ= 74%+14
change compared to2015/2 in percentage points
The spring 2020 round of the survey was conducted during the exceptional situation caused by COVID-19. 927.08.2020
FMONLY
FMONLY
FMONLY
FMONLY
FMONLY
FMONLY
FMONLY
FMONLY
FMONLY
FMONLY
FM+DIGITAL
FM+DIGITAL FM
+DIGITALFM
+DIGITALFM
+DIGITAL FM+DIGITAL
FM+DIGITAL
FM+DIGITAL FM
+DIGITALFM
+DIGITAL
DIGITALONLY
DIGITALONLY DIGITAL
ONLY DIGITALONLY
DIGITALONLY
DIGITALONLY DIGITAL
ONLYDIGITAL
ONLY DIGITALONLY
DIGITALONLY
NO RADIO NO RADIO NO RADIO NO RADIO NO RADIO NO RADIO NO RADIO NO RADIO NO RADIO NO RADIO
UNKNOWN UNKNOWN UNKNOWN UNKNOWN UNKNOWN UNKNOWN UNKNOWN UNKNOWN UNKNOWN UNKNOWN
Autumn2015
Spring2016
Autumn2016
Spring2017
Autumn2017
Spring2018
Autumn2018
Spring2019
Autumn2019
Spring2020
10
Only 13% of the population still listen exclusively to FM radio. Around three quarters of the population (74%) listens to digital radio, while 36% no longer listens to FM radio but only to digital radio.Radio usage volume (in percent) by reception method
DIGIMIG - the research project on the digital migration of radio usage in Switzerland
Development of personal reach over timeRANGES
Source: GfK Switzerland, DigiMig survey, n(2015/2)=2’453, n(2016/1)=2’526, n(2016/2)=2’531, n(2017/1)=2’504, n(2017/2)=2’519,n(2018/1)=2’673, n(2018/2)=2’761, n(2019/1)=2’740, n(2019/2)=2’800 , n(2020/1)=2’625
43%
22%
24%
7%
47%
22%
21%
7%
42%
21%
26%
8%
43%
18%
28%
8%
41%
17%
31%
9%
50%
23%
19%
5%
51%
24%
16%
6%
39%
18%
31%
9%
39%
15%
34%
11%
36%
38%
13%
10%
The spring 2020 round of the survey was conducted during the exceptional situation caused by COVID-19.
27.08.2020
11
KEY MESSAGES
71%of radio usage
is digital
+22percentage points
more in4½ years
47%of in-car usage
is DAB+(55% digital)
Radioland Switzerland goes digital
DIGIMIG - the research project on the digital migration of radio usage in Switzerland
>70%is digital in all
language regions
77%is digital for
peopleunder 55
13%of the
population still listens only to
FM Radio
39%is via DAB+(FM: 29%)
Source: GfK Switzerland, DigiMig survey, n(2020/1)=2’625. The spring 2020 round of the survey was conducted during
the exceptional situation caused by COVID-19.
27.08.2020
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