digital roundup october 2012 janell sims

Politics as Theater

A Shorenstein Center event

October 3, 2012 | Denver, CO

Janell Sims, Communications Manager, Shorenstein

Center

John Wihbey, Managing Editor, Journalist’s Resource

Background & Planning

• Developed guest list from Meltwater

• Sent email invites through MailChimp

• Monitored RSVPs through MachForm

• Set up Livestream site

Hosting and Promotion

• Twitter strategy

• Contingency planning for 400-500 simultaneous users

• 30-second promotional video

Day of Event

• Emailed entire list via MailChimp

• Shout-outs from Harvard & HKS

• Direct email to influential Twitizens

• Live-tweeting and Storify

Analytics

• 3,000 watched on Oct. 3

• 300 simultaneous viewers

• 10,000 additional viewers over time via iTunes & YouTube

• Average viewer watched for 12 minutes

Thank you!

Connect with the Shorenstein Center:

Shorensteincenter.org

@ShorensteinCtr

FB.com/ShorensteinCenter

Storify.com/ShorensteinCenter

Janell_Sims@harvard.edu

John_Wihbey@hks.harvard.edu