digital shopper marketing guide
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Special Supplement May 2014
Featuring these providers
The 2014 Guide
from Shopper Marketing magazine
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THE 2014 GUIDE TODIGITAL SHOPPER MARKETING
Product placement is key to your brands commercial
success. But when the time comes to negotiate this
strategic position at endcaps with the store manager,
sales reps have no choice but rely on a mix o
powerpoint presentations, screenshots, expansive
physical mockups and a lot o imagination. Reps
have no way to accurately and easily simulate how
your displays and packaging are going to look in the
store and how much space they will take. It keeps
retailers in the dark, leading to sales ineffi cienciesand lost opportunities.
CONTACT
Mickal Jordan
Co-Founder &
Chie Marketing Offi cer
mickael@agmt.co
929.999.1785
www.AUGMENTEDEV.com
BETTER NEGOTIATE PRODUCT PLACEMENT WITH RETAILERS
THANKS TO AUGMENTED REALITY
SIMULATE YOUR DISPLAY & PACKAGING DESIGNS IN REAL STORES
Augment is a mobile app to simulate displays and
packaging in real stores, in their actual size, thanks
to the mindblowing power o augmented reality.
During a store walkthrough, and by simply hold-
ing their tablet or smartphone, sales reps can place
the lie-size display or packaging design where it is
intended to be, capture their in-store simulation,
share pictures with the store manager, get immedi-
ate placement approval and close the deal at light-
ning speed. Whether you are a brand, manuacturer
or agency, Augment is going to drastically improve
your sales and design process. Watch Augment in
action on augmentedev.com
PRODUCTS & SERVICES
Augment app on iPad,
iPhone & Android
EXPERTISE
We are experts in in-store
simulations in augmented reality,
with a strong ocus on:
Virtual product placement
Virtual prototyping
Print marketing campaigns
AT-A-GLANCE
BOOST SELL-IN. SAVE MONEY ON PROTOTYPING. MAJOR CLIENTS LOral
Disney
Smurfit Kappa
Bemis GoEast
WHAT WE DO
Augment is a mobile app to simulate
merchandising displays and
packaging in their actual size in a
real store, thanks to the mindblowing
power o Augmented Reality.
Augment allows sales reps to boost
sell-in and enables marketing and
design teams to try new designs in
stores with no physical mockups.
INDUSTRIES SERVED
Brands
Display & Packaging
Manuacturers
Agencies
Boost sell-in. Augment is an effi cient simulation tool or sales reps to convince store managers, better nego-
tiate in-store visibility or your products, and generate additional revenue.
No more physical mockups.Augment allows marketing and design teams to quickly evaluate the visualimpact o their new display and packaging designs in a real store. Augment speeds up your design and pro-
duction process, and reduces the need to produce and ship physical mockups.
Get started:
1. Download the ree Augment app on your iPad, iPhone or Android device.
2. Upload your 3D models o displays and packaging on augmentedev.com. You dont know how to get the
3D models o your products? Ask your design team, creative agency or manuacturer to upload them
or you.
3. Simulate your 3D models in a real store. Print the universal Augment tracker on augmentedev.com.
Place it on a shel to simulate your 3D packaging. Or simulate your 3D display on the ground with no
tracker at all.
Watch a video and learn more on augmentedev.com
ADVERTISEMEN
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THE 2014 GUIDE TODIGITAL SHOPPER MARKETING
Our direct, addressable media networks deliver
advertising and promotions based on a consumers
purchase behavior, resulting in more effective media,
higher lif and greater loyalty.
Personalized mobile coupons and promotions Inuence shoppers at the shel through Catalinas
unparalleled mobile commerce platorm driving over $1B in CPG retail sales annually.
argeted digital and mobile advertising Leverage the largest media networks optimized or CPGBrands to drive awareness through integrated, omni-channel media with Catalina BuyerVision.
Personalized in-store digital media Personally engage over 280 million shoppers with highly relevant
media that has an unparalleled 80 percent readership rate.
CONTACT
Angela aylor
Executive Director
Brand Development877.210.1917
www.catalinamarketing.com
MORE THAN JUST PROMOTIONS.
PERSONALIZE YOUR ADVERTISING
AT SCALE.
What Makes US Different
Digital Advertising rom Catalina targets consumers based on their known purchases and affi nity or a
particular brand or categorythe very same consumers most important or growing your ranchise.
argeting consumers in this way helps deliver a higher return on ad spend (ROAS) and minimize the waste
associated with demographics-based advertising.
Utilizing our personalized digital media networks, and leveraging two years o purchase history on 280
million consumers, we target equity messages to consumers based on their purchase preerences. Consum-
ers appreciate our personalized advertising and promotional messages because theyre relevant and specific
to their needs and wants. As a result, our exposure rate to your target audience is much higher compared to
demographics-based targeting, resulting in improved awareness and increased brand equity.
With Catalina, you minimize purchase subsidization and reach only the right audiences resulting in
increased ROI/ROAS and greater value or your media dollar through:
EXPERTISE
Catalinas personalized digitalmedia connects shoppers to the
brands we know they want. We
target consumers with the right
behavior-based message when
its most impactul, via the digital
channel thats most likely to reach
themmobile, online, even in
the store.
AT-A-GLANCE
WHAT WE DO
Only Catalina knows the evolving
purchase history and individual
needs o more than 75% o American
shoppers. We use that insight to
create personalized, measurable
campaigns that motivate high-value
consumers to try new products,
increase consumption, and stay loyal
to CPG Brands and Retailers.
WHO WE ARE
With the worlds largest shopper
purchase history database driving
all personalized media across our
networks, we drive lif and loyalty
or the worlds leading CPG brands
and retailers.
YEAR FOUNDED 1983
Deeper Consumer Insight We are able to identiy your highly loyal con-
sumers, as well as those who may be at risk, and those who represent the best
opportunity or you to grow your brand.
Unrivaled Scale Reach up to 280 million shoppers in-store, and millions
more online via the largest CPG Digital Media Network in the U.S.
Unmatched Mass Personalization arget consumers individually based
on their transaction behavior or their purchase history.
Closed-loop Measurement Based on Sales We deliver insight into the im-
pact and effectiveness o our media programs based on in-store sales, en-
abling you to know the true benefit to your brand.
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catalina
very consumer has their own unique set of buying behaviors, or BuyerGraphics. Its
our insights into a shoppers purchase behavior that enable Catalina to personalize the
consumers path-to-purchase through mobile, online and in-store networks by leveraging
the evolving purchase history of more than three-fourths of American shoppers.
Engag ng t e Se ect ve S opper Stu y
isit catalinamarketing.com to download your copy of the study and discover how Catalina
an help retailers and brands understand shoppers and engage them across multiple channels,
nside and outside of the store. Or call 1-877-210-1917 to learn how you can start inuencingour customers path-to-purchase and drive lift and loyalty for your brand.
GOSSIP MAGAZINE
CAT LOVER
VEGETARIAN
LIQUID EYE-LINER
Identify Once, Engage Anywhere
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THE 2014 GUIDE TODIGITAL SHOPPER MARKETING
CONTACT
Matthew Szerencse
Market Development Manager
matthew.szerencse@digimarc.com
503.469.4681
ww.DIGIMARC.com/RETAIL
Digimarc Applications
Our Vision
All o Digimarcs solutions reect a unified vision o enriching every lie via pervasive, intuitive computing.
We accomplish this by creating a new means o communication based on digital watermarking technology
that can be embedded into media and objects, allowing computers and digital devices to see, hear and
engage with the world around them much like people do. Te result is that consumers and organizations can
easily access digital content when, where and how they want it.
WHO WE ARE
Digimarc is a well-capitalized,
publicly-traded company with a long
history o large-scale deployments.
Our world-renowned technology
is widely used in television, radio,
publishing, government IDs
and global currency. Our key
technologies are protected by ourlarge, high-quality patent portolio.
AT-A-GLANCE
MAJOR CLIENTS
Ford Motor Company Costco
Avon
US Bank
ime Inc.
Hearst Corporation
Cond Nast
WHAT WE DO
Digimarc enables brands and retailer
to leverage one technology in print,
audio, television, and packaging
to drive deeper mobile consumer
engagement at every touch point
throughout a shoppers journey.
YEAR FOUNDED 1995
TESTIMONIAL
By incorporating Digimarc IDs
into images in the 2014 Ford
Mustang brochure, we could bring
drivers closer to a live actionexperience, giving readers the
ability to virtually test drive the
car and have other rst-person
experiences long afer theyve lef
the dealership.
David Latcha, Latcha+Associates
Initiate print-to-mobile and audio-to-mobile experiences
Protect, identiy and track digital files
Authenticate content and objects
Monitor broadcasts and Internet distribution
Manage digital rights
Deter countereiting and piracy
Ensure document security
ADVERTISEMEN
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Introducing the Answer to YourOmni-Media Campaign Needs
To view Digimarcs complete omni-media solution
in action, visit:www.digimarc.com/omni
TRY FOR YOURSELF!Launch theDigimarcDiscoverapp and focus the camera on the
images below to view Digimarcs omni-media solution in action.
Packaging, print, audio and video
Digimarc provides brands and retailers
with one technology to facilitate mobile
engagement at every touch point
throughout the shoppers journey.
Every component of a marketing campaign print ads, catalogs,
direct mail, television and radio commercials, retail signage,
product packaging and more can be made interactive to
facilitate deeper consumer engagement, build brand loyalty and
drive immediate purchase opportunities.
IN THE STORE
ON THE GO
AT HOME
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THE 2014 GUIDE TODIGITAL SHOPPER MARKETING
Ibotta builds tools to empower consumers and marketers
alike. Weve done this by completely reimagining the way
consumers interact with their avorite brands, and offer it
as a pay per purchase model to our clients, ensuring that
marketers only pay when their engagement results in a unit
sold. Our mobile experience replaces couponing with un
game-like interactions, and gives the consumer exactly what
they wantreal cash rewards instead o credits or points.
CONTACT
Kane McCord
kane@ibotta.com303.593.1633
WHAT WE DO
WHO WE AREWere innovators, building a technology company to simpliy the
daily lie o a consumer. Ibotta came to lie when we realized the acute
need or an exceptional approach to connecting brands, retailers, and
consumers through mobile technology. We believe marketing must be
personal, contextual and most o all, mobile, in order to engage people
whenever and wherever they are. Even as one o the urthest reaching
and most requently used mobile applications in the U.S, were still
generating highly targeted, customized brand engagements with each
o our users. Our dedication to resh and relevant content keeps our
users active and coming back or more.
KEY EXECUTIVES
Bryan Leach, CEO
Luke Swanson, CO
Kane McCord, VP Bus. Developmen
AT-A-GLANCE
YEAR FOUNDED 2011
INDUSTRIES SERVED
Grocery (CPG)
Consumer Electronics
Dining & Entertainment
Health & Beauty
Fashion & Apparel
Home Improvement
PRODUCTS & SERVICES
Ibotta is a ree consumer mobileshopping application used by theworlds leading brands and retailers todrive sales both in-store and online
Te 16th most requently usedmobile application in the U.S., and thurthest-reaching mobile technologyin the US grocery and CPG market.
Features rebates on 500+ o the worldleading CPG brands, including all 1o the largest CPG firms in the USA
Drives mobile brand engagementwith resh, relevant content andgame-like interactions.
Delivers highly targeted, customiz-able messages and retailer exclusiveoffers at more than 100,000+ U.S.
store locations based on shopper geolocation and past purchase behavior.
WHAT MAKES US DIFFERENT
Ibotta is transorming the way leading CPG
brands and retailers think about advertising on
mobile. Gone are the days o assumption-laden
models to prove advertising ROI, and gone are
they days o communicating brand benefits
with massive televisions buys (thanks, DVR).
With Ibottas 100% pay or perormance model,
brands and retailers only pay when a purchase is
actually made, generating real, definitive ROI or
every client. Not only can Ibotta tell you how
many units youve moved, but we can also tell you
who bought your product, how many times, when
and where. It doesnt get any better than that.
MAJOR CLIENTS
Proctor & Gamble Co.
ConAgra Foods Inc.
Kimberly-Clark Corp.
Te Coca-Cola Company
General Mills Inc.
Walmart
arget
Whole Foods Market
Best Buy
Burger King
I dont coupon, but I can do this.
echCrunch
ake a picture o the receipt, and Im going to get cash back. Pretty remarkable
Good Morning America
ADVERTISEMEN
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THE 2014 GUIDE TODIGITAL SHOPPER MARKETING
MaxPoints proprietary Digital Zip technology offers advertisers
hyperlocal precision or digital ads and scales this precision to the
national level.
We start by mapping the United States into more than 34,000 unique Digital Zips, or neighborhoods. For
each campaign, we layer demographics, purchase and interest data, store radius inormation, and other
insights to determine which Digital Zips contain likely purchasers o a product. We then run digital display,
video, and mobile ads on brand-sae sites, targeting shoppers in these ideal neighborhoods located near key
retail partners.
Troughout a campaign, we monitor, optimize, and measure perormance by digging into key analytics
like sales lif data. Using these rich, real-time insights, we help advertisers continually expand their digitaladvertising knowledge and execute smarter campaigns.
As a key technology partner or the industrys most effective digital campaigns, youll find us in every stage
o the process, rom discovery and planning to execution and measurement.
CONTACT
Ryan Britton
Director o Shopper Marketing
ryan.britton@maxpoint.com
Matt Knust
Director o Shopper Marketingmatt.knust@maxpoint.com
www.maxpoint.com
Shoppers Buy Locally. We Reach ThemDigitally. You Profit Universally.
Link Digital Advertising with Inventory Data to Anticipate
and Accelerate Demand.
What i you could an-
ticipate what shoppers
want and when they
need it most, then ad-
vertise to them online
based on whats avail-
able at local stores?
MaxPoints hyperlocal digital advertising technol-
ogy makes this possible. We sync distribution with
advertising, so you no longer have to wait until 70%
o stores have your new product in stock beore
turning on your national campaigns. By linking
real-time store inventory data to hyperlocal digital
advertising, we help you reach the right neighbor-
hoods with the right shoppers or your new prod-
ucts. Tat means your products never go unsup-
ported once they reach retailers.
Tis smarter, more proactive advertising changes
the way brands launch new products. By anticipat-ing demand down to the store level, you can move
inventory aster than ever by creating immediate
awareness o product availability and in-store pro-
motions. And because this technology scales easily
to draw real-time shel data rom stores across the
nation, your campaigns have neighborhood-level
insight to ensure you never miss a sale.
MaxPoint can help you take control o your sales by
syncing store inventory with hyperlocal digital ad-
vertising. Visit www.maxpoint.com to learn more.
EXPERTISE
We combine the precision o
hyperlocal advertising with the scope
o regional and national campaigns.
By rapidly scaling neighborhood-level
targeting to reach interested audiences
across the country, we help shopper
marketers engage crowds o shopperswith every digital campaign.
AT-A-GLANCE
WHAT WE DO
MaxPoints Digital Zip technology
pinpoints an advertisers targetaudience in neighborhoods across th
country. We make it easy or shopper
marketers to strengthen their current
initiatives with digital ads that drive
purchases at key retail partners.
WHO WE ARE
MaxPoint provides brands and
retailers with a scalable hyperlocal
digital advertising solution. Were a
technology company that uses data an
analytics to help shopper marketers
make smarter advertising decisions.
INDUSTRIES SERVED
Consumer Products
Retailers
Agencies
PRODUCTS & SERVICES
Foot raffi c: arget ideal local
shoppers to boost in-store sales at
retail locations.
Product Launches: Link store-level
intelligence with targeted digital
advertising to move new products.
Event Promotions: Grow brands
with targeted digital promotions
that drive shoppers to specific
event locations.
We Make Hyperlocal Digital Advertising Smarter and Scalable.
For MaxPoint, hyperlocal digital advertising is more than targeting a
tight location. From the beginning, weve reused to sacrifice campaign
scale or precision. Tis led us to create a digital advertising solution
that equips a shopper marketer to engage interested audiences across
the nation with every campaign. By reaching crowds o ideal shoppers
with targeted ads that drive them to nearby retail partners, we help lif
sales, maximize market share, and move inventory aster than ever.
And were not stopping there. MaxPoint is dedicated to advancing our
hyperlocal digital advertising products, constantly refining our analyt-
ics to include real-time store inventory data and dynamic campaign optimization. We aim to be the top
digital advertising partner or shopper marketers, offering the only hyperlocal digital solution that scalesto the regional and national levels.
ADVERTISEMEN
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THE 2014 GUIDE TODIGITAL SHOPPER MARKETING
Our holisitic approach to solving the challenges todays grocers are
acing in digital is unique in the grocery industry. We are a team
o passionate, customer-ocused sofware developers dedicated to
the grocery industry. We understand the importance o all acets o
the organization working together to deliver seamless digital brand
experiences to customers and effi cient, intuitive operational solutions
or grocers.
Our Platorm enables grocery retailers to manage:
Omni-Channel Shopper ools Web, Mobile & ablet
eCommerce
Order Management & Fulfillment
Store Systems & 3rd Party Integration
Data Management & Analytics
Strategy & echnology
CONTACT
60 Adelaide St. East, Suite 700
oronto, Ontario
416.603.3406
Jay SweeneyJay.sweeney@mercatustechnologies.com
www.mer atu te hn l ie .
WHAT MAKES US DIFFERENT
INDUSTRY ACCOLADESPrice Chopper was recently awarded the Mobile ech Innovation Award by Progressive Grocer. Te Pro-
gressive Grocer ech Innovation Awards program recognizes outstanding technology thats innovative,
produces verifiable results and achieves specific business goals related to customer-acing online, social
media and mobile initiatives. Mercatus developed Price Choppers award-winning technology in collabo-
ration with the experts at Price Chopper.
KEY EXECUTIVES
Sylvain Perrier, President & CEO
Dave Conte, Chie Financial Offi cer
Bohdan Zabawskyj, Chie echnology
Offi cer
Jay Sweeney, Vice President, Sales &
Marketing
AT-A-GLANCE
CART
FLY
ER
SHOPPING
LISTS
COUPONS
MEAL
PLANNER
RECIPES
SINGLE SIGN-IN
WHAT WE DO
Mercatus echnologies is redefining
the digital experience within grocery
through its Mercatus IntegratedCommerce platorm. We build
exceptional solutions that solve the
challenges todays grocers ace in
digital that add value to customer
experiences and drive results.
WHO WE ARE
We are innovative, customer-
centric sofware developers and
thought partners. We are dedicated
to revolutionizing the way grocers
approach digital to add value to their
customers shopping experiences.
INDUSTRIES SERVED
Grocery
PRODUCTS & SERVICES
Our Platorm enables grocery
retailers to manage:
Omni-Channel Shopper ools
Web, Mobile & ablet
eCommerce
Order Management & Fulfillment
Store Systems & 3rd Party
Integration
Data Management & Analytics
Strategy & echnology
THOUGHT PARTNERSHIPSylvain Perrier, President and CEO, Mercatus echnologies, is a strategic thinker and technologist. Sylvain
has exceptional retail technology knowledge and expertise, is a respected grocery industry authority and
seasoned speaker. Dx3 Digital Marketing Conerence, National Retail Federation (NRF) and opSource
are among a ew o Sylvains most recent speaking engagements.
MAJOR CLIENTS
Food Lion
Price Chopper
Sprouts Farmers Market
Partnering with Mercatus to tap into their retail industry expertise and insight has been pivotal to our digital
engagement strategy. Our customers seek technology solutions to help them simpliy their busy lives, so Price
Chopper works to empower them with multiple digital channels to be more effi cientanytime, anywhere.
Heidi Reale, Director o Shopper and Digital Marketing, Price Chopper
ADVERTISEMEN
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THE 2014 GUIDE TODIGITAL SHOPPER MARKETING
We UNDERSTANDgrocery shoppers. For 15 years, we have worked with the nations leading grocery
retailers and CPG brands to build connections, drive loyalty, increase basket size and attract new customers.
Largest, most powerul grocery media network
Reach consumers 100% ocused on groceries
More than 200+ CPGs rely on MWGs robust ad platorm
Inuence consumers in the planning and purchase mode
CONTACT
Dan Vanchieri
Senior Vice President, National Sales
Gregg Vincent
Vice President, Brands
adsales@mywebgrocer.com
www.MYWEBGROCER.com
AUDIENCE
TARGETINGWe help you break through the noise and TELL YOUR STORY. We are one o the ew ad-targeting
platorms with first-party data on consumers planning and buying groceries every single day. Why guess
with your targeting? We will place your brand in ront o a curated audience o shoppers near your store,
seeking your products, already in purchase mode.
MWG tools include:
Custom brand storytelling solutions
Screen planning digital platorm or consumers to build a shopping list
Recipes, coupons, product videos and promotions to reach consumers while they are
digitally shopping at their local grocery site
Multi-channel touch points allow you to seamlessly connect with shoppers on email,
desktop and mobile
Audience extension modeling and the ability to build new custom audience segments toeffectively find other like-minded customers
PRODUCTS & SERVICES
Largest online grocery media
network
Brand and shopper campaigns
Custom brand storytelling solution
Multi-platorm ad delivery capabil
Advanced post-campaign reportin
AT-A-GLANCE
Hyperlocal Content Solutions
MAJOR CLIENTS
Kroger
Albertsons
Bi-LO Holdings
ShopRite
Giant Eagle
Unilever
Kelloggs
Procter & Gamble
Nestl
McCormick
WHAT WE DO
MyWebGrocer is the leading
provider o digital grocery services,
driving digital connections
between consumers, retailers and
brands. Our ull suite o shopper
marketing services is supported
by a comprehensive technology
platorm; while our data bridges the
gap between online and in-store,
providing valuable insights to offl ine
purchase trends and behavior.
MWG manages digital solutions
or more than 140 grocery retailers,
representing 10,000+ stores and
200+ major CPG brands.
What makes MWG different? Working with our 140
retail partners, solely ocused on grocery, we have your
customers behavior down to a science. We leverage
our large assets o digital and in-store data to connect
the dots and put your product in the right place, at the
right time, allowing you to market to consumers on a 1:1
basis. And we dont stop there our insights and reporting
can measure the impact o your campaign and connect
digital media to offl ine buying behavior.
Our data team bridges the gap between online and
offl ine, by harnessing the power o intelligent analytics.
Smarter, sophisticated, more relevant offers
Personalized and targeted to specific consum-
ers based on known criteria, shopper behavior
and previous engagement
Comprehensive reports provide more insight
into specific campaigns
Our sales lif analysis measures in-store im-
pact and inorms optimization strategies
ADVERTISEMEN
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The Path to Purchase is not a straight line
HYPERLOCAL TARGETING CREATIVE MESSAGING PERSONALIZATION FLIGHTING
IN-STORESEARCH SOCIAL MOBILE EMAIL DISPLAY DIGITAL RECEIPTS
REGISTRATIONPREFERENCES
LOYALTYCARDS
CLUBS &REWARDS
RECIPESCIRCULAR COUPONS
SHOPPING LIST DIGITAL RECEIPTS
eCOMMERCE
IN-STORE
mCOMMERCE
___
$
MWGs digital solutions help Grocers & Brands navigate the path to success
Your consumer is dynamic. They live in a busy world, which makes the way they shop
increasingly more complex. MyWebGrocer understands there are multiple Paths to Purchase,
so we strive to enhance their grocery shopping experience daily, whichever digital path they choose.
We work with the nations leading grocery retailers and CPG brands to build connections, drive loyalty,
increase basket size, and attract new customers. And we dont stop thereour insights and reporting
Find out how MWG, one of the largest online grocery marketplaces, can activate your brandthroughout the path to purchase. Call 888.662.2284, email adsales@mywebgrocer.com
or visit us on the web at mywebgrocer.com/path.
CHICAGO | DALLAS | VERMONT | NEW YORK | LONDON | DUBLIN
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THE 2014 GUIDE TODIGITAL SHOPPER MARKETING
It seems like everyone is talking about this thing
called programmatic buying. Some analysts have
it on a growth path to account or 53% o all digital
advertising in the next ew years. But what the heck
is it, and why should shopper marketers care?
Moving past the ad tech rhetoric, using OwnerIQs
unique programmatic solution enables brands to
target their online ads, across the web, to in-market
shoppers who have recently visited and browsed
products on their key retailers websites.
Now brands can get their message in ront o the
audiences that matter, retail shoppers, with greater
accuracy and no waste. Tey can keep their SKUs
top o mind by staying in ront o these audiences
along their digital path to purchase.
CONTACT
Charlie Guevara
VP CPG Sales
cguevara@owneriq.com
cell 973.703.3754
www.owneriq.comPath to Purchase Media
Programmatic Buying Has Come to Shopper MarketingSo What?
WHAT MAKES OWNERIQ DIFFERENTOwnerIQ has amassed the largest database o
active in-market shoppers on the web. Tis is not
a pool o passive, in-active look alike models
based on even a smaller pool o shoppers. Tis is
200 million active shoppers who recently browsed
a product and brand on an e-commerce or shop-
ping website. Tis is a database derived rom 300
direct partnerships with major retailers, manu-
acturers, and shopping comparison sites. Tis is
a program that will show you true impact o yourad dollars on purchase intent at retail.
OwnerIQ is a more eective solution or adver-
tisers to address consumers in the digital path
to purchase.
By aggregating millions o online audiences that visit retailer and product websites we are able to intercept
shoppers at key stages o the decision process. When you combine this opportunity with a channel like search,
we can essentially own a shoppers entire online path to purchase.
Adam Kasper, Chie Media Offi cer, Havas Media, NA
By bringing programmatic systems to the discipline o shopper marketing, OwnerIQ is creating digital activation
points during key phases o the shoppers path to purchase. Tis highly targeted and transparent approach equals
more quality prospects connecting with advertisers brands.
Brandon Berger, Chie Digital Offi ce Worldwide, Ogilvy & Mather
AT-A-GLANCE
WHAT WE DOOwnerIQs solution brings the power
o programmatic buying to the world
o shopper marketing. We enable
brands to target their online ads, acros
the web, to active shoppers who have
recently visited and browsed products
on their key retailers websites.
WHO WE ARE
OwnerIQ is pioneering the
concept o Path to Purchase Media.
We transorm billions o online
shopping behaviors across 300
major retailers, manuacturers and
e-commerce websites into targeted
and scalable advertising solutions
or todays shopper marketers.
INDUSTRIES SERVED
CPG
Consumer
Electronics
Appliances
Home Goods
Gaming
Automotive
PRODUCTS & SERVICES
: arget your
messaging to the people that matter:
retail shoppers. Tis program will
generate awareness o a new product
quickly among shoppers who havebrowsed products on national and
regional retail websites.
: Keep your
SKUs top o mind by staying in ront
o retailers shoppers where they
spend most o their time: online!
Tis program is designed to help
brands grab greater digital share o
voice among their retailers audiences
:
See the impact o your dollars.
Our reporting suite enables brands to
measure the impact o their campaign
to drive purchase intent amongspecific retailer audiences.
Wondering what programmatic buying means but are
afraid to ask?
Visit us at www.owneriq.com/dsm and watch a quick
video on programmatic shopper marketing 101.
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THE 2014 GUIDE TODIGITAL SHOPPER MARKETING
Revrax allows shopper marketers to execute secure, measurable retailer-
specific coupons. Marketers can better understand whos engaging, where
theyre coming rom, how theyre sharing and which retailers theyre engaging with. Tey can understand
which digital channels, marketing tactics, and executions drive the strongest perormance or each
consumer at each individual retailer.
Revrax single-use coupons can be redeemed at specific retailers, scanned off a mobile aceplate or via a
print-at-home coupon. Tis mobile coupon technology allows shopper marketers to go beyond the in-store
shel and execute mobile coupons with one-time-use barcodes at many key retailers.
Key capabilities include:
: Use OpenShare to add a social sharing component to print-at-home and
mobile shopper marketing offers. Identiy your biggest advocates and attribute retailer-specific offl ine
sales to social users and channels. : Revrax combines online engagement data with offl ine retail data . Our
highly detailed analytics gives marketers retail-centric promotion intelligence across all channels
and devices.
: arget print-at-home and mobile coupons based on predefined rules to deliver exible,
1-to-1 shopper marketing offers. Campaign rules can be based on previous coupon engagements,
geographic inormation, paid or owned media conditions, past transaction data, CRM conditions
and more.
: Serve multiple coupons to consumers on a single page or smartphone. Te coupon
portal can eature offers across brands or retail partners with one uniorm aesthetic.
: Expand your shopper marketing programs across devices. SmartLinks detects the
consumers device and instantly serves up the offer optimized or mobile, tablet or desktop.
: Customizable security options ensure your shopper offers are only reach your
intended audience, mitigating raud risk.
CONTACT
Mel Liebergall
VP, Channel & Partner Development
mliebergall@revtrax.com
ww.revtrax.
Digital Shopper Marketing Capabilities
WHAT MAKES REVTRAX DIFFERENTRevrax connects online engagement to offl ine
retail sales, providing unparalleled data and action-
able insights. Our digital coupon platorm provides
retail-centric marketing intelligence across all digital
channels mobile, social, loyalty, paid search, email,
display and all devices, at a transactional level.
As marketing communications increasingly go
digital and omnichannel, marketers are looking to
get a better fix on whats working and why. Whileimpressions and click-thru rates provide some vis-
ibility, whats been missing is the ability to capture
digitals impact on sales. Revraxs platorm solves
that by effectively mapping an offers digital jour-
ney all the way through to the point o purchase.
By doing so, Revrax makes it possible to measure
and optimize digital promotional activity based on
retail sales, going a layer deeper than previously
available. In other words
Now shopper marketers can execute retailer-
specific coupons on a secure and measurable basis.
Revrax leverages a retailers native coupon systemto deliver a solution to brands that drive shopper
results. Brands typically distribute these retailer
coupons in owned and paid marketing channels to
drive maximum results or their retailers.
KEY EXECUTIVES
Jonathan reiber, CEO & Co-Founder
Seth Sarelson, COO & Co-Founder
Mel Liebergall, VP, Channel & Partner D
AT-A-GLANCE
WHAT WE DO
Revrax is an omnichannel
promotions platorm that empowers
marketers to drive and measure online
to-offl ine sales using cross-channel
digital coupons and offers. Our scalabl
enterprise solutions provide retail-
centric marketing intelligence across
all digital channels and devices.
WHO WE ARE
Revrax is a strategic, trusted business
partner who develops enterprise-class
business solutions that drive commerc
and deliver actionable insights with
the ability to bridge the gap between
online activity and offl ine sales.
INDUSTRIES SERVED
CPG
Retail
QSR
PRODUCTS & SERVICES
Social Shopper Marketing
Retail-Centric Analytics
Rules-Based Coupon echnology
Coupon Portals
Multi-Device Detection
Configurable Security
Social Shopper MarketingOpenShare adds a social sharing component to
print-at-home and mobile shopper marketing offers.
Capture heavy inuencers o purchase activity at par-
ticular retailers and identiy your biggest advocates
by retailer. rack purchase activity by social channel
and retailer and then re-target heavy inuencers.
MAJOR CLIENTS
100+ National Brands, including:
Chobani
H.J. Heinz Company
Kimberly-Clark Corporation
Pfizer Consumer Healthcare
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THE 2014 GUIDE TODIGITAL SHOPPER MARKETING
With ScanLie, you engage with mobile shoppers on
their terms, whenever and wherever theyre inter-
ested. Teyll connect with you on products theyre
considering, signs theyre passing, drink cups theyre
holding and magazines theyre reading. Wherever
shoppers are, your brand can be there, too.Lets ace it. Getting an invitation to communicate with
your shoppers on their most personal device isnt easy.
So, when you have their attention, you need to deliver
relevant content that will make their lie better. Now
you can personalize your conversation with ScanLie.
Personal, relevant messages promote deeper rela-
tionships with shoppers, leading to increased sales,
loyalty and customer satisaction
Our platorm gives you the ability to dynamically
change the conversation in real-time, based on
various data points rom the individual shopper.
At the moment of a ScanLife-powered shopper
engagement, you immediately know:
CONTACT
Adam Gold, VP Sales
adam.gold@scanbuy.com
212.278.0178 x 223
Cara Dimkich, Dir. o Client Services
cara.dimkich@scanbuy.com212.278.0178 x 225
www.scanlife.com
DELIVER MORE THAN JUST MOBILE: MAKE IT PERSONAL AND RELEVANT
MAXIMIZE YOUR INVESTMENT WITH
DETAILED SHOPPER DATAScanLies analytics provide the inormation you need to get
closer to your shoppers and create campaigns that matter.
Youll deliver richer, personalized experiences that enter-
tain, educate and engage, all leading to better conversions.
Our tool allows you to understand your shoppers, measure their interest, and adjust content messaging in
real-time. From a user-riendly charting dashboard, or an automated email delivery, youll view data rom
every ScanLie engagement.
Compare campaigns: look at activity across your promotions to understand messaging and media
effectiveness in one glance
Gain user retention: compare the distribution o new vs. returning users to gain more loyal shoppers
Go deeper: drill down on specific areas to understand your impact in certain cities, demographics, time
o day and more
Get more demographics: In addition to gender and age, optimize your targeting with additional inor-mation such as native language
PRODUCTS & SERVICES
rigger Agnostic Mobile
Engagement Platorm
mPromo: Mobile Couponing Service mVision: Data & Analytic Insights
and Advanced Reporting
Mobile Shopper Retargeting
Mobile Site Builder
Mobile Scanner App API/SDKs
AT-A-GLANCE
MOBILE MARKETING WITH THE FUTURE IN MIND
WHAT WE DO
ScanLie is a suite o mobile engagement
solutions used by brands and retailers todeliver one-to-one contextually relevant
conversations to mobile shoppers. Backe
by actionable insights and analysis,
ScanLie connections are dynamic and
highly personalized to the who, why, wh
and where o each individual shopper.
Companies around the globe use
ScanLie to create, manage and monitor
engaging mobile experiences.
INDUSTRIES SERVED
ConsumerPackaged Goods
Retail
Foodservice/QSR
Entertainment
Beverage
Automotive
Media
Health & Beauty
Publishing
When you choose ScanLie, theres no need to delay your marketing plans due to the uncertainty o what
might come in the next month or year. Based on a universal technology environment, our platorm is
designed to deliver the latest mobile innovations or your business
whether theyre available today or coming along in the uture.
WHO WE ARE
We are a global leader in developing mobi
engagement solutions that help marketers
power intelligent shopper connections
between the physical and digital worlds.
Clients use the ScanLie platorm to
maximize shopper loyalty, acquisitions,
communications and conversions.
MAJOR CLIENTS
Coca-Cola
Danone
Enterprise
Heineken
Hewlett-Packard
Nestl
Panasonic
Starbucks
Staples
esco
Access to unique mobile engagement experiences
Flexibility to change experiences on the y
ools to create your own proessional mobile site
Multi-department level sign-on capabilities A whole support team o mobile experts
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THE 2014 GUIDE TODIGITAL SHOPPER MARKETING
Providing you with expertise and experience in the
Shopper Marketing arena that only comes rom
partnering with over 280 combined retailers, CPGs
and agencies. We understand the landscape, what
works, and your need to integrate a digital compo-
nent into your campaigns or greater engagement
and activation.
Proprietary Insights
Our array o online and offl ine data (over 2,000
variables including proprietary insights only we
can bring) allows you to illuminate a holistic view
o your consumer how they live, work and shop
in the real world. Tis reveals who your best shop-
pers are and how to reach them all along their path
to purchase.
Geography Matters
Geography matters and is what makes the data
actionable. Weve developed our own unique
Advertising argeting Zones (AZs), which dissects
the U.S. into 105,000 digital geographic zones,
allowing or a granular view o your consumers
in their neighborhoods. AZ targeting deliversgreater precision and effi ciency, by enabling you
to zero in on areas with the highest concentrations
o your most valuable consumers, and minimize
wasted coverage.
Driven by Technology
All o our data and precise targeting are backed up by
technology to ensure accuracy, brand saety and align-
ment o targeting the same shoppers on all devices.
CONTACT
Rebekah Goldberg
VP o Sales
RGoldberg@Brand.net
216.750.2130
www.valassis.com www.brand.n
Brand.net builds co-branded equity
and drives shoppers to stores
Uniquely integratING digital media into your Shopper
Marketing campaign Through multi-dimensional targetingImprove your reach and activation. Brand.net
provides multi-dimensional targeting that
integrates offl ine and online data to provide a
holistic view o the consumer and deliver superior
reach in digital media nationwide utilizing 105,000
Advertising argeting Zones and cookie targeting.
We provide unique promotional and transactional
purchase-based targeting, and online audience
and contextual targeting to complement our geo-
graphic approach. Only Brand.net can seamlessly
integrate digital media into your print campaign
to create more engagement points along theconsumers path to purchase and drive ROI.
PRODUCTS & SERVICES
Unique online and offl ine
Proprietary geographic targeting zone
Multi-dimensional (geographic,
purchase-based, online audience andcontextual) view o consumers
Multi-screen engagement Experience in activating shoppers
AT-A-GLANCE
WHAT WE DO
Drive shoppers to stores and create
action or brands through unique
application o offl ine data and
proprietary geographic delivery.
INDUSTRIES SERVED
Consumer Packaged Goods
Grocery, Drug and Mass Retail
Shopper Marketing
Specialty Retail
elecommunications
QSR
Automotive
Utilizing proprietary data and the granularity o the AZ platorm,
Del Monte Foods realized a lif on the mature ruit category during their
offseason, summer months.
Purchase Intent: +12%
CR: +63%
Coupon Print Rate: +133%
WHO WE ARE
Valassis and Brand.net, a Valassis
Digital Company, provide 15,000+
advertisers proven and innovative
media solutions to inuence consume
wherever they plan, shop, buy and
share. By integrating online and offl in
data and media, we precisely reach
clients most valuable shoppers.
Del Monte Foods program exceeded performance
of their typical digital advertising
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retailer, branand agenc
partners rely ous, the experts
integrating digitinto Shopp
Marketincampaign
280+
To begin building your successful digital shopper marketing campaign,
contact Rebekah Goldberg, VP Digital Sales I 708.508.1193 I RGoldberg@brand.net
In Shopper Marketing, geography and store radius matter.
Get experience, insights, neighborhood-level targeting,
and activation from Brand.net, a Valassis Digital
Company. We understand your consumer profiles, and
create the ultimate shopper profile, incorporating our:
unique online and offline data
2,000+ variables from syndicated sources
105,000 proprietary geographic zones (ATZs) across
the U.S.
promotional and transactional purchase-based targeting
The result? Superior reach, scale and response driving
more qualified shoppers to your stores and brands.
To move high concentrations of shoppersinto your stores, select us
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For each retailer mobile appyour companyhas used, select its primary benefit to you.
Safeway (17)
Target (22)
Walgreens (14)
Kroger (18)
CVS/pharmacy (14)
Meijer (10)
Costco (12)
Walmart (23)
Dollar General (7)
Publix (12)
Sam's Club (14)
Test&
Learn Da
ta&
Insight
s
Trigg
er
sales Bran
d
Awaren
ess
Safeway (17)
Target (22)
Walgreens (14)
Kroger (18)
CVS/pharmacy (14)
Meijer (10)
Costco (12)
Walmart (23)
Dollar General (7)
Publix (12)
Sam's Club (14)
Please rate each retailer mobile appin termsof achieving your goals.
Excelle
nt
Decent
Medio
cre
Poor
The 2014Mobile App SurveyMost reviews of mobile shopping apps are from the users point of view,focusing on how it works. Tat kind of review, however, doesnt tell a shoppermarketing pro about its business utility (i.e., advertising medium, data collector,sales trigger, etc.) or how its being received. o help our readers get their armsaround questions like these, the Path to Purchase Institute queried members ontheir opinions of various mobile shopping apps currently on the market.
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Please rate each third-party mobile appin termsof achieving your goals.
Coupons.com (34)
Ibotta (19)
Pinterest (30)
LivingSocial (7)
Shopkick (32)
Foursquare (11)
SavingStar (12)
Grocery iQ (12)
MyWebGrocer (17)
Groupon (13)
Yelp (10)
Excellent
Decent
Mediocre
Poor
For each third-party mobile appyour company hasused, select its primary benefit to you.
Coupons.com (34)
Ibotta (19)
Pinterest (30)
LivingSocial (7)
Shopkick (32)
Foursquare (11)
SavingStar (12)
Grocery iQ (12)
MyWebGrocer (17)
Groupon (13)
Yelp (10)
Test&
Learn D
ata&
Insigh
tsTri
gger
sales B
rand
Aware
ness
Number of responses for each app listed in parentheses
Source: Path to Purchase Institute/Shopper Marketing
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September 2014
December 2014
Dont miss these other Industry Guides appearing only in
Shopper Marketingmagazine in 2014.
October 2014
July 2014
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