digital trends in play: engaging consumers in current and...

Digital trends in play: Engaging consumers in

current and coming applications

Presented by: Laura Carrillo & Diana Lee

SOCIAL TO SPATIAL

Location & Time

A way to visually answer the question, "where are you?"

Share experiences. Discover what's nearby. Find what you're craving.

CLASSICS TO THE NEXT LEVEL

Similar concepts on a whole new level

Emerging social media sites The constant creation of new social media and apps

GIFboom! Easy, convenient way to share your life in motion through a series of moving pictures. Simply take a video, add some effects, and express yourself in the moment.

Taking a still picture, something classic- to a moving picture

GIFBoom It’s entertaining. Watching people taking “action” and seeing it is entertaining. It’s simple (not a long video); few seconds.

GetGlue - Foursquare of Multimedia

The check-in service for entertainment programs

Users watching their favorite TV shows can check-in and receive a sticker. This reward was the way GetGlue had users engage with its service--offer special deals.

Check-ins further engages the viewer with their favorite television shows.

Simpsons Comics App Collect in Digital Trend

"Our plan is to help Simpsons comic fans to experience the fun of collecting our comics in the digital world the same way they would collect printed comics,” Bill Morrison, head of digital development for Bongo.

Louis Vuitton “Imagine yourself or your friends covered with dots, reinterpreted as abstract waves. This is how renowned Japanese artist Yayoi Kusama sees the world, and now you can too with the Louis Vuitton Kusama Studio app."

Next level up from instagram --Taking effects to a whole new level (Augmented reality) blurring of digital and real.

WEARABLE

24/7 Use & "Glanceability"

Nike and Apple

The personal trainer you've never had. A dream team. The so called "launcher" of wearables.

Holo: the next generation wearable computer

"Spidey" iPhone...wearable success or failure?

Entertainment

Engage consumers with the products

Take action!

Coca-Cola Arctic Home Campaign

QR Codes resolve to a page where a free interactive app called the Snowball Effect

The app enables users to have an impact on the polar bear’s future by spreading the word to help protect their home.

SNOWBALL FIGHT!

Coca-Cola Not limited to one Medium. Integrating experience and entertainment to make the

product engaging for consumers.

Donations for the cause

Old Navy - Shazam Dance+Shazam+TV+Dress? Implemented a Shazam call-to-

action on their television commercials.

Sharpie: Start Something!

Users can engage Sharpie’s twitter feed and receive a real-time response from Sharpie.

Print drove users to the mobile experience through QR codes where users were able to view content and find out about the Sharpie YouTube takeover.

Thank You!