digital xperience trendsession
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Digital Xperience TrendsessionHoofddorp - 9 juli 2010
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Retail Social Media Xperience Twitter Innovation
Crowdsourcing Blue Ocean Strategy Storytelling Automotive
Customer Care Web 2.0 Businessmodels Disruptive Bypass
Inspirat ion Technology Solutions Dashboard User Generated Content Interaction Leadership
Training Facebook Development Mobile Augmented Reality Digital DNA Coaching Social Bookmarking Location Based Services
Mindz.com Reviews Transparancy Social Networking Tagging Crowdforcing Co-creation Hospitality
Groundswell LinkedIn Global Brain New Media Youtube Sharing
Connecting Virtuality Society 3.0 Trust Marketing Community
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Cada dia es una Fiesta !
Jeroen van der Schenk
@jvdschenk
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Social Media (want to) know it all!
Kees Romkes
@keesromkes
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Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy
Storytelling Automotive Customer Care Web 2.0 Businessmodels
Disruptive Bypass Inspiration Technology Solutions Dashboard User Generated Content Interaction Leadership Training Facebook Development
Mobile Augmented Reality Digital DNA Coaching Social Bookmarking Location Based Services Mindz.com
Reviews Transparancy Social Networking
Tagging Crowdforcing Co-creation Hospitality Groundswell LinkedIn Global Brain New Media
Youtube Sharing Connecting Virtuality Society 3.0 Trust Marketing Community
TRENDS
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2000 2010
Trusthigh
low
Edelman Trust Barometer
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Social Media
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✓ Web 1.0
✓ Web 2.0
✓ Web 3.0
✓ Web 4.0
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Groundswell
A social trend in which people use technologies to get the things they need from each other, rather than from traditional
institutions like corporations and/or government…
People
Technology Economics
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Organizing without organizations‘Here comes everybody’, Clay Shirky, 2008
cooperation
personal currency ( = intangibles) create identity
sharing
collective(inter)action
collaborativeproduction
conversation
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Sharing
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Experience sharing & conversation: reviews and fora
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1. Bezoeker klikt voor meer informatie over reviews
2. Bezoeker kan zelf een review achterlaten
3. Reviews komen realtime terug op de eigen website
Evert Overtoom - Directeur Dekkerautogroep: ‘Uw beoordeling is, ongeacht de inhoud daarvan, direct zichtbaar voor andere consumenten op internet en door ons niet aanpasbaar of verwijderbaar. Vanuit onze overtuiging dat transparantie bijdraagt aan een betere kwaliteit van dienstverlening in de autobranche tonen wij de resultaten ‘realtime´ op onze eigen website.’
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Collaborative production
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Collective (inter)action
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✓ Virtual social networks: “Webtribes”
✓ Social
✓ Business
✓ Socio-business
✓ Serious game
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Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy
Storytelling Automotive Customer Care Web 2.0 Businessmodels
Disruptive Bypass Inspiration Technology Solutions Dashboard User Generated Content Interaction Leadership Training Facebook Development
Mobile Augmented Reality Digital DNA Coaching Social Bookmarking Location Based Services Mindz.com
Reviews Transparancy Social Networking
Tagging Crowdforcing Co-creation Hospitality Groundswell LinkedIn Global Brain New Media
Youtube Sharing Connecting Virtuality Society 3.0 Trust Marketing Community
WHAT’S GOING ON?
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Disruptive businessmodels
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Collective (inter)action
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Crowdsourcing
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“90% vraagt zich nog af wat je met social media kan doen, de resterende 10% is hard bezig om marktleider te worden.”
Source: Tarmo van der Groot
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Crowdforcing
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Crowdforcing
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“…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol…”
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connectivity of inform
ation
connectivity of people
Web 1.0
Web 4.02020 - 2040
Web 3.02010 - 2020
Web 2.02000 - 2010
Social Web
Semantic Web
Web OS
Global Brain!
Heading for the Global Brain!
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Augmented Reality
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“We leiden mensen op voor beroepen die over 5 jaar niet meer bestaan, terwijl we mensen moeten opleiden voor beroepen die pas over 5 jaar bestaan”
Source: Martijn Aslander
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Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy
Storytelling Automotive Customer Care Web 2.0 Businessmodels
Disruptive Bypass Inspiration Technology Solutions Dashboard User Generated Content Interaction Leadership Training Facebook Development
Mobile Augmented Reality Digital DNA Coaching Social Bookmarking Location Based Services Mindz.com
Reviews Transparancy Social Networking
Tagging Crowdforcing Co-creation Hospitality Groundswell LinkedIn Global Brain New Media
Youtube Sharing Connecting Virtuality Society 3.0 Trust Marketing Community
HOW ABOUT OUR BRAND?
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Buzz is Business!
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Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy
Storytelling Automotive Customer Care Web 2.0 Businessmodels
Disruptive Bypass Inspiration Technology Solutions Dashboard User Generated Content Interaction Leadership Training Facebook Development
Mobile Augmented Reality Digital DNA Coaching Social Bookmarking Location Based Services Mindz.com
Reviews Transparancy Social Networking
Tagging Crowdforcing Co-creation Hospitality Groundswell LinkedIn Global Brain New Media
Youtube Sharing Connecting Virtuality Society 3.0 Trust Marketing Community
DIGITAL XPERIENCE PLAZA
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Digital Xperience Plaza
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Digital Xperience Plaza
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Retail Social Media Xperience Twitter Innovation Crowdsourcing Blue Ocean Strategy
Storytelling Automotive Customer Care Web 2.0 Businessmodels
Disruptive Bypass Inspiration Technology Solutions Dashboard User Generated Content Interaction Leadership Training Facebook Development
Mobile Augmented Reality Digital DNA Coaching Social Bookmarking Location Based Services Mindz.com
Reviews Transparancy Social Networking
Tagging Crowdforcing Co-creation Hospitality Groundswell LinkedIn Global Brain New Media
Youtube Sharing Connecting Virtuality Society 3.0 Trust Marketing Community
LET’S SOCIALIZE
Let’s socialize!
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✓ how do you want your brand to be ‘virtually’ experienced ?
✓ Search for ‘peers’
✓ choose platforms, activate & organize
✓ share knowledge
✓ participate in dialogues
✓ measure your ‘online presence’
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