discussion with time: 00:00 am table: 000 insert supplier logo here
Post on 28-Dec-2015
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<insert supplier name here>
Discussion with <insert retailer/wholesaler name here>
Time: 00:00 AM
Table: 000
INSERT SUPPLIER
LOGO HERE
Purpose of template (Remove from slide deck)
• GMDC developed this template with specific objectives in mind: To provide suppliers with a standardized presentation guide in order to facilitate a more productive and
efficient 10 or 20 minute CCC appointment. To ensure the basic needs/points of interest for a Retailer/Wholesaler are identified To deliver a collaborative “follow-up” process to help prioritize post conference activity, clarify interest
levels and align expectations between Supplier and Retailer/Wholesalers.
• How to use this Template This template was designed for use by a supplier when meeting with a Retailer/Wholesaler for their first
time. Emphasis is on introducing the supplier company and management along with a focused marketplace and opportunity review.
Objectives, recommendations and notes are provided for each of the appropriate slides. Customize for each Retailer/Wholesaler and add/edit presentation as necessary
Use GMDC slide master or copy and paste into company slide format Print off and use as presentation and/or leave behind following meeting. Pace your presentation to allow for Retailer/Wholesaler to respond and participate. Addendums can be inserted earlier in presentation or left for reference Use “Follow Up Activities” slide (page 7) to confirm level of interest and next steps
Recommendation: start follow up process at “one minute remaining” announcement
ABOUT OUR COMPANY…
• <enter details about supplier here>
• <location or headquarters, facilities, etc.>
• <size or scale of the company>
• <company’s core values / philosophy>
• <list key brands>
Insert pictures of facilities
Insert brand logos, etc.
Insert pictures of facilities
MEETING CONSUMER NEEDS…
OUR OFFERING
•<list supplier’s product here>
•<list supplier’s product here>
•<list supplier’s product here>
•<list supplier’s product here>
•<list supplier’s product here>
•<list supplier’s product here>
•<list supplier’s product here>
•<list supplier’s product here>
•<list supplier’s product here>
Consumer Needs
•<insert narrative text about what the consumer needs>
•<insert narrative text about what the consumer needs>
Current Solutions Available
•<insert narrative text about general solutions the consumer uses today across channels>
•<How effective are these solutions? What’s missing? What’s the big gap?>
Role of the Category and the Channel
•<what solutions and items are currently in the category to meet these needs?>
•<what expectations does the consumer have of the retailer/wholesaler in helping them solve or address this need state?>
Our Marketing Support Programs
Media coverage• << insert text here >>
• << insert text here >>
Promotional and merchandising support
• << insert text here >>
• << insert text here >>
Trade marketing and investments
• << insert text here >>
• << insert text here >>
Key Benefits to the Retailer/Wholesaler
<insert statements about top line benefits to the retailer/wholesaler>
<insert statements about bottom line benefits to the retailer/wholesaler>
<insert statements about customer loyalty benefits to the retailer/wholesaler>
<insert statements about GM loyalty benefits to the retailer/wholesaler>
<insert statements about other benefits to the retailer/wholesaler>
Follow-up ActivitiesAction Item Retailer/Wholesaler
Contact
GreenWithin 2 to 4
weeks
YellowWithin 2 to 3
months
RedNo Action Required
1
Re-capSend “re-cap” note of this meeting to the meeting participants and the retailer/wholesaler’s extended team that did not attend the GMDC conference
2Schedule CallSchedule follow-up conference call to address any detailed questions or “hot topic” from this meeting
3Follow-up MeetingSchedule follow-up meeting with Retailer/Wholesaler VP, Director and/or Category Manager/Buyer
4 Send SamplesSend product samples to Category Manager, Buyer or Quality Lab
5
Implementation PlanProvide retailer/wholesaler with detailed implementation plan for supplier’s items (lift from suppliers items, what items come out of the assortment and plan-o-gram, net impact to sales and margin)
6Promotional PlanPresent Promotional Plan for target products or upcoming season – schedule review with Retailer/Wholesaler
7New/Seasonal Sales PlanDevelop new/seasonal sales plan (order quantities, in-store display and signage, fixtures
Appendix 1: Supplier InformationCompany Information Detail
Company Name <enter name here>
Headquarter Address <enter mailing address here>
City <enter mailing city here>
State <enter mailing state here>
Zip Code <enter mailing zip code here>
Telephone (000) 000 - 0000
Fax (000) 000 - 0000
Web Site http://www.XXXXXXXXXXXXXX.com/
Shipping Point/Distribution Center Address <enter mailing address here>
City <enter mailing city here>
State <enter mailing state here>
Zip Code <enter mailing zip code here>
Telephone (000) 000 - 0000
Fax (000) 000 - 0000
Appendix 2: Supplier Key Contacts
Name Title Office Phone Mobile Phone E-Mail Address
Joe Smith VP of Sales and Marketing (000) 000 - 0000 (000) 000 - 0000 jsmith@supplier.com
Appendix 3: Item Recommendations
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