distention brands page on facebook egypt & others

Distention Brands Page on Facebook Egypt & others

• Presented by:• E- marketing Unit

Egyptian Tourism Authority - www.experiencegypt.com www.facebook.com/experienceegypt

Content:1- Why Facebook.

2- Destination on facebook.

3- Egypt brand on facebook.

How will

Facebookbenefit our brand?

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Facebook can:

Buildbrand and increase awareness

feedback

Get valuable Visitors

and engagement

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Our brand can:Benefit from

word of mouth

communication amongst our Visitors

Our Visitors

Best of all, it’s

FREE and completely

measurable

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Never before have you been able to

ListenEngage& React

upon real time activity about our brand. Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

You can deliver

turn Visitors into

and super boost your

to existing and new Visitors.

Better for Visitors service

Powerful brand advocates

Brand awareness

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Let’s share the statistics:

The world spends over

110 billionminutes on social networks and blog sThat equates to 22% of all time online![Source: Nielsen]Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

• Facebook is overtaking Google and Yahoo in total time spent online.

Egyptian Tourism Authority - www.experiencegypt.com www.facebook.com/experienceegypt

Facebook has become the top choice for social sign-in.

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt SOURCE: JANRAIN, APRIL 2011

They’re not just engaging with friends on Facebook. They’re engaging with businesses of all kinds.

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Most US B2B marketers agree that Facebook is an effective marketing tool.

Egyptian Tourism Authority - www.experiencegypt.com www.facebook.com/experienceegypt

Distention BrandsWhich of these brands are in the Top

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Numbers 1-10

Australia

1,601,424

Britain268,462

Thailand180,822

Singapore151,922

Spain394,955

5,840

24,74822,557

Czech61,530

12,329

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Australiawww.facebook.com/SeeAustralia Local Business1,601,424 people like this

Application:• Making Tracks• Videos• Twitter• other pages

Other pages &l language :• Australian Working Holiday• Australie Visa Vacances Travail• Australien Jobben und Reisen• 호주정부관광청• 澳洲盡是不同Wall post:• Allow users to post

photo/video/link

page to website: yesWebsite to page :No

1

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Spainwww.facebook.com/spainGovernment Organization 396,030 people like this

Application:• Bienvenidos (Landing Page )• Keep Sharing• Photo

Other pages & language :• Spanien in Deutschland

Wall post:• Allow users to post

photo/video/link

page to website: yesWebsite to page :yes

2

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

UKwww.facebook.com/LoveUKTravel/Leisure268,462 people like this

Application:• Great Harry Potter (Landing Page )• Top 50 Places• The Best Hotels• TV news

Other pages & language :• Visit London• I am a Scot• WalesWall post:• Allow users to post

photo/video/link

page to website: yesWebsite to page :yes

3

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Thailandwww.facebook.com/AmazingThailandTravel/Leisure180,822 people like this

Application:• Welcome (Landing Page )• Mobile Apps• Follow us on Twitter

Other pages & language :• อะเมสซิง่ไทยแลนด์• Discover Thailand• Believe in ThailandWall post:• Allow users to post

photo/video/link

page to website: yesWebsite to page :yes

4

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Singaporewww.facebook.com/YourSingaporeTravel/Leisure152,120 people like this

Application:• Itineraries• Win a Singapore Getaway• More of Singapore• Your Story• Singapore GP Season

Other pages & language :• อะเมสซิง่ไทยแลนด์• Discover Thailand• Believe in ThailandWall post:• Allow users to post

photo/video/link

page to website: yesWebsite to page :yes

5

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

czechwww.facebook.com/visitczechTravel/Leisure61,582 people like this

Application:• Visitczech

Other pages & language :• Czech Republic• CzechSpecials aneb Ochutnejte ČR

Wall post:• Allow users to post

photo/video/link

page to website: yesWebsite to page :yes

6

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Bahamaswww.facebook.com/VisitTheBahamasTravel/Leisure25,469 people like this

Application:• Summer Escape• Bahamas• Celebrate• Family• Romance

Other pages & language :• Caribbean Tourism Organization• GalavantingWall post:• Allow users to post

photo/video/link

page to website: yesWebsite to page :yes

7

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Greecewww.facebook.com/visitgreecegrs Travel/Leisure22,744 people like this

Application:• Newsletter Signup• Travel FAQs• Welcome

Other pages & language :• Acropolis Museum – Μουσείο• Museum of Cycladic • Art Acropolis Rally of Greece

Wall post:• Allow users to post

photo/video/link

page to website: yesWebsite to page :yes

8

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Egyptwww.facebook.com/experienceegyp Government Organization12,329 people like this

Application:• Egypt Welcome• YouTube• egypt youtube• Poll

Other pages & language :• Egypt Golf• Egypt Diving• Egypt Desert• Egypt SpaWall post:• Allow users to post

photo/video/link

page to website: yesWebsite to page :yes

9

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Maltawww.facebook.com/Visitmalta Travel/Leisure5,878 people like this

Application:• Visitmalta• YouTube• Flickr• Questions

Other pages & language :NoWall post:• Allow users to post

photo/video/link

page to website: yesWebsite to page :yes

10

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Egypt on Facebook & Social media

Experience Egyptwww.facebook.com/experien

people like this: 13,072Weekly Active Users:1,860Post Views: 20,410

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Egypt Divingwww.facebook.com/egyptdiving

people like this:3,356

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Egypt Desertwww.facebook.com/egyptdesert

people like this :2,374

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Egypt Golfwww.facebook.com/egyptgolf

people like this:5,331

Egyptian Tourism Authority - www.experiencegypt.com - www.facebook.com/experienceegypt

Egypt Spawww.facebook.com/egyptspa

people like this: 5,514

Egyptian Tourism Authority - www.experiencegypt.com www.facebook.com/experienceegypt

الحكاية بداية مصرwww.facebook.com/ar.experienceegypt

people like this: 3292

Egyptian Tourism Authority - www.experiencegypt.com www.facebook.com/experienceegypt

Thank You

Fares ThapetEgyptian Tourism Authority

fares@egypt.travel

Egyptian Tourism Authority - www.experiencegypt.com -

www.facebook.com/experienceegypt