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District 1220Membership Services
April 2007
David Pedlar
Chairman
Membership Services
2007-2008
Introduction
District 1220Membership Services
April 2007
• Membership Services overview• RIBI membership today• Membership impact on RIBI• The Challenge• Meeting the Challenge• How can the Membership Services Committee
help your club
Agenda
District 1220Membership Services
April 2007
Membership Services Overview
District 1220Membership Services
April 2007
Service Committees
FellowshipsDon CameronCaravanning
Golf, etc
District CompetitionsQuiz - Stephen Kitch
Snooker - George Curley10 Pin Bowling - Peter Thorpe
Family of RotaryRoy Hadfield
SOCIAL
District 1220Membership Services
April 2007
Service Committees
ProtectionDavid Deakin (Amber Valley)
Health and SafetyTony Petitt (Bretby)
Welfare
District 1220Membership Services
April 2007
Service Committees
ExtensionAlan Hepworth (North)
Pauline Johnson (South)
Development(Recruitment, Retention)
David Pedlar, John Berrington, Michael Knighton
RotaractNoel Harrison
Sheila Raju - Rotaract Chairman
Attendance / AlumniPhil Renshaw
ArchivistArnold Crosby
Membership
Fellowships
April 2007 District 1220Membership Services
RIBI Fellowships
Examples
Caravanning Amateur Radio
Yachting Cricket
Music Scouting
Motorcycling Cycling
Genealogy Computer Users
April 2007 District 1220Membership Services
Fellowships Contacts
• For more information– www.rotary-ribi.org/information/index.asp?InfID=18– www.rotaryfellowships.org– Rotary Fellowships Handbook (on CD)
April 2007 District 1220Membership Services
Health and Safety
• Clubs are encouraged to produce Risk Assessments for all events
• It’s a burden but it could prevent an accident and legal problems
• RIBI currently producing a new policy document
April 2007 District 1220Membership Services
Protection
• Child and vulnerable people protection
• The club should have its own policy
• This limits the need for CRB checks
• RIBI currently producing a new policy document
April 2007 District 1220Membership Services
Family of Rotary
• Is integral to Rotary fellowship
• Should include:– Family, friends, neighbours, GSE students,
Rotaractors
• Get them involved
• Can be a ready source of new members
April 2007 District 1220Membership Services
Rotaract
• Noel Harrison (Sherwood Sunrisers)
• Rotaract Chairman (tba)
April 2007 District 1220Membership Services
District 1220Membership Services
RIBI Membership Today
April 2007
District 1220Membership Services
RIBI MembershipChanges in RIBI Membership 1990 to 2006
[with trendlines to 2016]
45000
47000
49000
51000
53000
55000
57000
59000
61000
63000
65000
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
Years
RIB
I M
em
bers
hip
Simple Average Trend Line
Best Fit Trend Line
Best Fit Trend Line + Best Estimate of Demographic Effect
Best Fit Trend Line + Extreme Estimate of Demographic Effect
2016
April 2007
RIBI MembershipNet Changes in RIBI Membership
-1500
-1000
-500
0
500
10001
99
1/9
2
19
92
/93
19
93
/94
19
94
/95
19
95
/96
19
96
/97
19
97
/98
19
98
/19
99
19
99
/20
00
20
00
/20
01
20
01
/20
02
20
02
/20
03
20
03
/20
04
20
04
/20
05
20
05
/20
06
Rotary Years
Ch
an
ge
s in
To
tal R
IBI M
em
be
rsh
ip
April 2007 District 1220Membership Services
RIBI MembershipDistricts Ranked by Size in 1990
[with size in 2006]
0
500
1000
1500
2000
2500
3000
3500
1040
1010
1110
1120
1190
1130
1030
1070
1150
1160
1060
1180
1220
1080
1100
1090
1020
1250
1210
1200
1240
1230
1140
1280
1260
1170
1050
1270
1290
Districts
Nu
mb
er
of
Ro
tari
an
s
1990
2006
(District 1220)
April 2007 District 1220Membership Services
District 1220Membership Services
Membership Impact on RIBI
April 2007
District 1220Membership Services
Current Structure
April 2007
Districts
Zones 17 & 18
RIBI Zones
Rotary International
District 1220Membership Services
Proposed Structure
April 2007
Zone 'x'Some Southern Districts
attached to France
Districts
Zone 'y'Most of the UK
Zone 'z'Some Northern Districts
attached to Norway
Rotary International
District 1220Membership Services
What does that mean?
• Direct administration from RI– All capitation money to the US– No local service organisation
• No anglicising of correspondence• No UK specific magazines and brochures
April 2007
District 1220Membership Services
The Challenge
April 2007
District Membership
DISTRICT 1220
150016001700180019002000210022002300
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2013
YEARS
ME
MB
ER
S
Series1
Trend
April 2007
District 1220Membership Services
What Challenge?
• To ensure the survival of the largest voluntary service organisation in the world
• To reverse the trend of falling membership
• To keep RIBI and its benefits
April 2007
District 1220Membership Services
How?
• District Governors challenge is for each club to attract 4 new members per club– This will reverse the trend– It will ensure our membership numbers meet the
RI criteria for RIBI to continue– It will strengthen our clubs
April 2007
District 1220Membership Services
Meeting The Challenge
April 2007
District 1220Membership Services
This is the Real Challenge
• How to achieve the target of 4 new members per club or 232 new members throughout the District
April 2007
District 1220Membership Services
Why such numbers?
• In a bad year that number may only enable a club to stand still
• Rotary needs to grow for the sake of the community it serves
• Objectively we are a service organisation– Our communities need Rotary to be effective– There are many worthy causes for us to tackle– We are pillars of the community
April 2007
District 1220Membership Services
Find a way
• Time for a re-think!!
• Some clubs can adapt to change
• Some clubs cannot contemplate change
• But we can all find ways of developing Rotary in the community as a means to increasing membership
April 2007
District 1220Membership Services
Why me?
• The SVP’s here today will want to preside over a successful club when the time comes
• Some responsibility lies with you– You are in a position to set the membership
development agenda – You can encourage and influence the members– You can establish initiatives for the future
April 2007
District 1220Membership Services
What is a successful club?
April 2007
Effective Clubs
Sustain and grow
membership
Implement successful
service projects
Support the Rotary Foundation
Develop club
leaders
Efficient Club administration
Four avenues of service
District 1220Membership Services
Where do you start?
• Right now – whilst your thoughts are fresh
• Formulate a strategy
• Take the easy route
April 2007
District 1220Membership Services
Don’t go it alone
• The District’s aim is :-– To stimulate your thoughts – To give you practical ideas– To be on hand to assist and advise
We will even work with clubs on an individual basis
April 2007
District 1220Membership Services
The basic options
RETENTIONEXTENSION
RECRUITMENT
MEMBERSHIP GROWTH AND DEVELOPMENT
April 2007
District 1220Membership Services
Retention
• Hold on to your existing members– Involve everyone in the club – we are a service
organisation not a lunch club– Give newer members an opportunity to take
active and significant roles– Make the members feel wanted and useful– Allow the club to thrive on enthusiasm
April 2007
District 1220Membership Services
Retention
• An effective club is an attractive club– Good venue for meetings– A varied and interesting speaker programme– Active committees– Social opportunities– An inclusive club (gender, age, creed etc.)– Mentoring for new members
April 2007
District 1220Membership Services
Recruitment
• Traditional methods:-– Work colleagues– Friends– Family– Neighbours– Local business people– Speakers
April 2007
District 1220Membership Services
Recruitment – New Ideas• Alumni List
– Being created in conjunction with FoundationGSE members, Rotaract, Ambassadorial scholars
– District will pass details of prospects to club’s – A source of informed and suitable Rotarians– A direct link to prospective young Rotarians
• We need your help to build the list please let Phil Renshaw have contact details
April 2007
District 1220Membership Services
Alumni
• District will be promoting:– Reunion events– Ways of getting prospects involved in club activities
April 2007
District 1220Membership Services
Recruitment through Community Service
• We are a service organisation– Clubs that are actively involved in local projects
will be better connected to the community and better equipped to attract members
– 2 years of investigation into struggling clubs has established the lack of local projects to be a cause of disconnection with the community
April 2007
District 1220Membership Services
Recruitment through Foundation
• GSE Team Members
• Ambassadorial Scholars
• Colleagues and friends of the above
April 2007
District 1220Membership Services
Recruitment through International Service
• Identify prospective members from:– International fundraising events– Filling Aquaboxes
SchoolsLocal businessesChurchesCommunity Groups
April 2007
District 1220Membership Services
Recruitment – New Ideas
• Community projects– Identify prospective members – often service
minded people – Invite them to help with other Rotary projects– Invite them to interesting club nights and social
activities– Make someone responsible for monitoring
prospects
April 2007
District 1220Membership Services
Recruitment – The Key
• Identify prospective members– Make someone responsible for keeping a log and
sending invites (SVP or Membership Officer)– Regularly revue the prospect list (Council meeting)
• Make them feel increasingly part of your club– Ultimately make sure someone invites them to join
April 2007
District 1220Membership Services
Recruitment – The Soft Sell
• Get members to fill in a contact list– Chiropractor, plumber, kitchen fitter, etc.
• Hand write invites to a suitable event – ideally one where young people will feel comfortable
• Engage them in general conversation
• Encourage them to other events
• Ease them into Rotary
April 2007
District 1220Membership Services
Club Analysis
• How inviting is your club
• Publicity – promoting Rotary
• Community projects
• Recruitment programme
• Identifying and monitoring prospects
• Use the “Planning Guide for an Effective Club” to help assess your club (on CD)
April 2007
District 1220Membership Services
Extension
Introducing Alan Hepworth
April 2007
District 1220Membership Services
Open up Rotary
• Tap into like minded people– There are many voluntary groups fighting for
change in our communities whilst fighting for their own survival
– There are many young people eager to make the world a better place for themselves and their children
• Consider what opportunities Rotary can offer them
April 2007
District 1220Membership Services
There is no quick fix
• If we can attempt to meet the DG’s challenge then we are on the right road
• Clubs that do not change will inevitably die
• Extension offers an opportunity to start clubs with young members – a new generation of Rotarians
• Clubs that do change are sure to thrive
April 2007
District 1220Membership Services
How can the District
Membership Services Committee
help your Club
April 2007
District 1220Membership Services
Membership Services is dedicated to help you
• We want to help clubs assess their current situation and to seek a way forward
• We have a small team of capable Rotarians who have already achieved some success in putting clubs on the right path
April 2007
District 1220Membership Services
Call us
• If you would like us to talk to your club on any of the wide ranging subjects that we have covered
• If you would like to have an informal talk about your membership concerns
April 2007
District 1220Membership Services
Final thoughts• Your community needs Rotary to
be effective
• You want Rotary to continue to play a part in your life
• We must leave a legacy for future generations
• Membership is the key
April 2007
District 1220Membership Services
Breaking News
RI Council of LegislationPassed an amendment
• Reduced from 60% to requirement for members to attend 50% of regular meetings in each half of the Rotary year
April 2007
District 1220Membership Services
Conclusion
Thank you for attending
Please take a CD, 1 per club, with this and many other useful
documents
April 2007
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