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Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
DATA MANAGEMENT FOR ANALYTICS
Copyr i g ht © 2016, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
DATA MANAGEMENT FOR ANALYTICS
Purpose Built
• Support Analytical Methods
Built in Governance
• Auditability, traceability, automation
Productivity
• Iterative, data, models
Data Management for Analytics
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Data Management for Analytics
0
IoT
Operational
Unstructured
Integration with Open Source
Streaming Analytics
Approachable Analytics
Advanced AnalyticsData Sources
Web Decisions at Scale
DATA MANAGEMENT FOR ANALYTICS
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
DATA MANAGEMENT FOR ANALYTICS
IT
EDW
ETL
OperationalData Management
Data Management for Analytics
Data mart
Advanced
Analytics
Single Version of the “Truth”
Operational
data
sources
Business
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
DATA MANAGEMENT FOR ANALYTICS
IT
Streaming data
HDP
EDW
ETL
OperationalData Management
Data Management for Analytics
Data mart
Advanced
Analytics
Single Version of the “Truth”
Operational
data
sources
In-Hadoop Data Management
& Analytics
Business
Accessible data discovery
and preparation
Business
Unstructured
data
Sensors,
smart
meters, IoT
Web &
social media
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
DATA MANAGEMENT FOR ANALYTICS
Traditional Approach
Rigid & Repetitive Analysis
Business users
determine what
question to ask
IT structures the
data to answer
that question
New Approach
Iterative & Exploratory Analysis
Monthly sales reports
Profitability analysis
Customer surveys
Brand sentiment
Product strategy
Maximum asset utilization
IT delivers a
platform to enable
creative discovery
Business users
explore what questions
could be asked
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
PROFILING
Pattern
Recognition
Visualization
Metadata
Analysis
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
DATA QUALITY
Parsing
Identification
Standardization Casing
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
ENTERPRISE DATA
ACCESSGRANDE VARIEDADE DE FONTES E FORMATOS
DelimitedXML
EBCDIC VSAM COBOL
CSV Text
Informix
EXCELODBC
MS SQL Server
IBM DB2
GreenplumTeradataOracle
CA-Datacom
MySQL
ADABAS
Peoplesoft
Oracle Apps
SFDCSiebelSAP R3SAP BW
HADOOP
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS DATA
INTEGRATIONDI STUDIO
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS DATA
INTEGRATIONINTEGRAÇÃO ANALÍTICA: SCORING INTEGRADO
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS DATA
MANAGEMENTPALAVRA DOS ANALISTAS DE MERCADO
RECOMENDAÇÃO
“O uso de ferramentas interativas (self-service) para preparação de dados aumenta a produtividade dos
analistas” e “melhora a qualidade de dados”
– Gartner, “Data Preparation Is Not an Afterthought”
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Manage data inside
Hadoop
Reduce Complexity of Hadoop
Accelerate User
adoption
SAS ENABLES ORGANIZATIONS TO…
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
SAS DATA LOADER
FOR HADOOP
Ferramenta
“Self-service” para
preparação de
dados (Big Data)
para usuários de
negócio
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
… it is about applying analytics while the data is in motion
STREAMING ANALYTICS
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
Edge
Analytics
In-Motion
Analytics
At-Rest
Analytics
Network Systems, Surveillance
Monitor equipment on the
platform for failures and safety
issues, and take action.
Identify fraudulent
transactions and be
alerted in real-time.
Intelligently integrate customer
information with real-time
streaming data
Strategic Data IntegrationTransactions, Logs, Clickstreams
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
STREAMING ANALYTICS • Complementing SAS® SOLUTIONS WITH
• STREAMING analytics
SAS® Customer Intelligence
SAS® Fraud Framework
SAS®
Decision Management
SAS® Security Intelligence
SAS® Data Management
SAS®
Asset Performance
Analytics
SAS® Visual Analytics
SAS® Risk Management
…and other SAS Solutions
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
CASOS DE ESTUDO
TRANSFORMANDO AS EMPRESAS
Desafio #1:
Criar novas oportunidades de ganhos :
Utilizar melhor a informação já existentes
Aumentar a assertividade dos projetos
Otimizar o tempo de resposta dos projetos
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
ZENITH INSURANCE
DESAFIOS DE NEGÓCIO
• Integração de cinco sistemas de informação diferentes em
um única plataforma amigável.
• Precisava expandir o suporte atual de 80 para 300 pessoas
de negócio.
• Informações com menor latência e com maior acurácia
para que os usuários de negócio tomem decisões mais
rápidas e assertivas.
Copyr i g ht © 2014, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
ZENITH SEGURADORA INSURANCE
RESULTADOS
• Quase que 4X mais usuários sendo suportados realizando
mais analises e relatórios.
• Times com mais autonomia com self-service analises e
relatórios.
• O negócio pode tomar melhores decisões de como lidar
com as reclamações. Ex. Uma reclamação pode ser
aprovada mais rapidamente para aumentar a satisfação do
cliente como também pode requerer uma investigação mais
profunda?
“SAS is instrumental in helping us achieve a more accurate view of our data – allowing us to move faster and be more competitive.”
Jason Cabral
Group Head of Pricing and Management Information
Copyr i g ht © 2012, SAS Ins t i tu t e Inc . A l l r ights reser ve d . www.SAS.com
OBRIGADO
RODRIGO AFRICANI
RODRIGO.AFRICANI@SAS.COM
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