dms: lotame pitch-a-kucha: collect anywhere. use everywhere. it's time to unify your data!

Collect Anywhere. Use Everywhere.

It’s Time to Unify your Data!

Pecha Kucha with Madeline Rich

Director Client DevelopmentJune 26, 2012

I FEEL HAPPY!!

Everything we’ve heard is TRUE!

Food for thought

How do you find out about your audience?

It’s Not Just about URLs and MetaTags

Collect Anywhere

Target Everywhere

The Bridge….

Transition……

Organize

BYOD to Reach the Right Audience

Healthy Dads

Men25-541+ kidsHave purchased

coconut water

FitnessDog lovers

Now What? ACTIVATE!

One Step Further…?

Audience Optimization

Mobile Targeting

Third-party Data

Improved Audience Targeting

Analytics & Research

Audience Enrichment &

Extension

Mobile data

(Web and Apps)

Offline OR

CRM Data

Mobile Analytics & Research

Consumer Loyalty &

Engagement

Content Management

Inventory Management

Platforms

Yield Management

Platforms

Media Avenues

Campaign Tracking

Learn From Your Creative

Learn About Your Audience

Increase Brand Loyalty

WHAT STILL MATTERS

Privacy Matters

Beyond Technology

Shameless Plug

Madeline Rich Aka “Maddie”Aka LOTAMommy(yes I’m part of most marketers target audience)madeline@lotame.comBased in New York City

Collect Anywhere. Use Everywhere.