do-it-yourself websites - blockbeta · 2019-12-06 · do-it-yourself websites robbin block...

Do-It-Yourself WebsitesRobbin Block

blockbeta.comrobbin@blockbeta.com

Tuesday, November 18, 2014

Domain HostWebsite Setup Content

Tuesday, November 18, 2014

DOMAIN NAME

• Make it memorable, brief, distinctive, branded

• Best to focus on company name

• Check availability

• Trademark? Uspto.gov

• Availability: Internic.org (whois)

• Extensions

• Register• Different versions, spellings

.com.net .org

.us.biz .info.tv .name

et al...

Tuesday, November 18, 2014

DOMAIN REGISTRATION

Host Per Year

Yahoosmallbusiness.yahoo.com

GoDaddy

Domparison.com

$9.95

$14.99

Price comparisons$7+

Tuesday, November 18, 2014

Internet

Domain name (URL): blockbeta.com

IP Address: 123.456.789

Domain Name Server (DNS)

Host

Tuesday, November 18, 2014

WHAT KIND OF SITE

DO YOU NEED?Brochure-ware

Ecommerce

Portfolio

Database-driven: membership

Maintain yourself

Budget-friendly or not

Tuesday, November 18, 2014

WEBSITE BUILDING COSTS

CustomizedBuilt from Scratch

DIYTemplate Packages

ModerateSome custom functionality/design

$ $$$$$

Tuesday, November 18, 2014

Custom

When originality is paramount

Website Builder

When fast and functional is what you need

$$$$

Original

Sky’s the limit

$

Modified

Design & function limitations

Can’t take it with you

You need a really good reason to invest in custom

Tuesday, November 18, 2014

Custom = $$$ Issues

Pricing highly variable

$36/hr average for Web design*

Expertise x hours

$500 - $5,000++

Managing without knowledge: of (X)HTML, Java, CGI, Flash, Data

Maintenance challenges

Scalability

Untested platform

Developer disappears

! Warning

Uh-Oh Factor

Tuesday, November 18, 2014

DIYWYSIWYG -- Dreamweaver

Templates -- Need technical expertise

Website Builders -- almost everything you need

Host Website

Tuesday, November 18, 2014

BUILDER BENEFITS

• One-stop-shop

• Add-ons integrate easily

• Flexible

• Little tech expertise req’d

• Know what you’re getting

• No software to download

• Access from any Web connection

• Easy maintenance

Downside: You can’t take it with you (usually)

Tuesday, November 18, 2014

SITE BUILDERS

Custom Code

www.blockbeta.com/websites.html

Designers/Web prosSome-tech TechLow-tech

Tuesday, November 18, 2014

SPECIALTY BUILDER/HOSTS

Tuesday, November 18, 2014

CHOOSE A HOST• Features

• Templates

• Customization

• Complexity

• Tech support

• Compare prices

Tuesday, November 18, 2014

ADD FUNCTIONALITYEmbed: add a link to your site or add code

Your WebsiteMailChimp

Tuesday, November 18, 2014

Select Template/Theme

Set Up Navigation& Functions

Content

Headlines, text, images, contact

info...

Skin/CustomizeTemplate

Header, logo, tagline, color scheme, link style, footer, social links...

Menu, actions

Tuesday, November 18, 2014

WEEBLY “SKIN”

Tuesday, November 18, 2014

WEEBLY BACK END

Tuesday, November 18, 2014

THERE’S MORE TO A GREAT WEBSITE THAN A PRETTY

DESIGN...Think about the customer

Ease of use

Least time to accomplish a task

Entertaining/satisfying

What do you need? Operationally. Marketing.

Tuesday, November 18, 2014

User Profiles

Imagine target visitors so you can anticipate needs and behaviors

Competitive Sites

Visit competitive websites for ideas, best practices, cautions

Marketing Add-ons

SEO, email signups, maps, social, calendars, blogs...

Use Cases

How will they experience your site?

Tuesday, November 18, 2014

footer

socialnavigation

headline, intro

logo, tagline

Image

Tuesday, November 18, 2014

GETTING HELP

• Use DIY tools and hosted solutions whenever possible.

• Evaluate your skills and seek professional help when needed.

• Only hire who you need, when you need them. Hire carefully.

• Manage closely. Put everything in writing. CYA.

Tuesday, November 18, 2014

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Tuesday, November 18, 2014