doctors20: about mediquality and others physician communities

Paris June 6-7, 2013

June 6-7, 2013

Paris - June 6-7, 2013

About MediQuality and others « On-Line Physician Communities »

The Value for Physicians and for Pharmaceutical Companies

Pierre De Nayer, @pdenayer, denap@citobi.com

>3 million doctors are members of online professional networks

• Alliance of 20 physician communities • Over 2 million doctors are part of the

Networks in Health communities • 600,000 doctors in Europe 5

A Truly Global Reach

Paris June 6-7, 2013

The 8 minutes agenda

• What are physicians doing on « on-line physician communities »?

• Is your audience ready?

• Zoom on MediQuality.

Paris June 6-7, 2013

What are physicians doing?

Paris June 6-7, 2013

What are physician doing on physician communities? • Search info • E-cme • Congress highlights • Discuss cases • Discuss other topics • …Secured

Environment!

Paris June 6-7, 2013

Is your audience Ready?

Paris June 6-7, 2013

« No dancing floor… or nobody dancing » (Netherlands, France)

Paris - June 6-7, 2013

« Nearly all physicians currently at the bar…and some physicians dancing » (Belgium, France,…)

Paris June 6-7, 2013

« A lot of physicians dancing. You can feel the heat… » (United States, Germany)

Paris June 6-7, 2013

« Will we reach the « foam party » stage? » (DNUK?)

Paris June 6-7, 2013

Zoom on

MediQuality

Paris June 6-7, 2013

MediQuality in Figures • 37 000 Members! (Belgium)

– 14500 GP’s – 16500 SP’s – 5000 pharmacists – others

• Hence >85% reach • 3200 Unique Visitors a day/

22 000 UV a month • >700 000 OTS a month!! • Number of discussionx x3 in 2

Years

Paris June 6-7, 2013

Paris June 6-7, 2013

Paris June 6-7, 2013

Paris June 6-7, 2013

Multiple tools & sources of content for tailored engagement plans

p. 18

•Coverage of congresses (incl videos) with vairous communications over a short period Congresses

•Descriptions, auto-tests, potentially accredited eCME modules

•Articles suggestions & summary Litterature

•Patient cases with questionnaire with immediate results Patient cases •Experience & opinion polls

•Tailored to theme, situation and objectives Surveys / Polls •Discussion Forum / Groups

•Interactive quizzes, video footage Interactive

Paris June 6-7, 2013

« Topic Center » learnings

• > 3200 members in 6 months

• Physisians re-visiting (2,5 visits per UV)

• Average time spent: 3 mins

• High impact on credibility, image, etc…

• But animation plan needed for less « sexy » topics (Arthritis, Nocturnal Enuresis?)

Paris June 6-7, 2013

What did we learn from others?

« FaceBook » like approach tested

succesfully !

Paris June 6-7, 2013

The IMPACT of discussion… A « key drug » case (1/2)

20/10/2011 - 22h51 - A propos de ce risque "triplé voire quadruplé": je me suis procuré l'article en question grâce à la sympathique

collaboration de la 1e auteur, le Dr Charlotte van Noord. Voici les chiffres:

- étude uniquement épidémiologique

- cohorte de 1 million de personnes, suivie pendant 10 ans

- population retenue: 1366 cas de mort subite "cardiaque" (probable)

- dans cette population: seulement 10 cas (!) associés à une prise de Motilium ou domperidone au moment de l'arrêt cardiaque... (aucun

lien de causalité établi, seulement une relation temporelle)

- population contrôle: 14.114 sujets, dont 26 sous Motilium...

- et aussi: moyenne d'âge dans le groupe étudié 72 ans, mais dans le groupe contrôle 66 ans; ceci est certainement significatif vu les

grands nombres, mais ce n'est pas mentionné dans l'article...

Alors ? la différence entre ces deux proportions est STATISTIQUEMENT significative vu les grands nombres, mais pas CLINIQUEMENT

significative !

Encore une tempête dans une flaque d'eau...

Dr X. Van der Brempt, pneumo-allergologue

POSITIVE reactions from physicians, supporting the drug.

Paris June 6-7, 2013

The IMPACT of discussion… A « key drug » case (2/2)

12/10/2011 Motilium : la réaction du CBIP

4524

11/10/2011 "Le Motilium provoque des arrêts cardiaques inopinés" (selon le pharmacologue Luc Hondeghem dans Knack)

2317

12/10/2011 Motilium: "Aucun cas de décès lors des dix dernières années" (Janssen Pharmaceutica)

1563

• 11/10: first record of

readings broken

• 12/10: record record « exploded »

• 12/10-25/10: 20 positive posts by physicians, read by more than 5000 readers!

Paris June 6-7, 2013

• Be relevant Online physician communities will work if they help physicians…

• There are many type of physician communities. They will now learn from each other...

• Pharmaco’s will find unique opportunities to engage with HCP on OL physician communities

• When evaluating the power of a physician community, don’t consider the number of interactions. Consider the number of people that VIEW a specific discussion…

• Are OL Physician Communities the place where pharma & physician interests will converge? (A question to the audience…)

Some concluding remarks