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DOES HR REALLY NEED FRIENDS AND FOLLOWERS?
Society for Human Resource Management of Greater TucsonMARCH 8, 2011
ALLISON M. VAILLANCOURT, PH.D., SPHRVice President, Human Resources
The University of Arizona vaillana@email.arizona.edu
UNLEASHING THE POWER OF SOCIAL MEDIA, OR NOT…
LET’S TAKE A POLL…
Facebook LinkedIn Twitter YouTube
March 8, 2011 Allison M. Vaillancourt
WHY USE SOCIAL MEDIA?
FOR OUR ORGANIZATIONS BRANDING ATTRACTING RECRUITING BUILDING CULTURE CRISIS COMMUNICATION INNOVATION
FOR OURSELVES CONNECTIONS PROFESSIONAL BRANDING INNOVATION INFORMATION SUPPORT/ASSISTANCE
March 8, 2011 Allison M. Vaillancourt
WHY USE SOCIAL MEDIA?
FOR OUR ORGANIZATIONS BRANDING ATTRACTING RECRUITING BUILDING CULTURE CRISIS COMMUNICATION INNOVATION
March 8, 2011 Allison M. Vaillancourt
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Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
WHY USE SOCIAL MEDIA?
FOR OURSELVES CONNECTIONS INFORMATION SUPPORT/ASSISTANCE
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
COMMON MISTAKES
Inappropriate content and approach
Broadcasting/bragging vs. communicating/engaging
Thinking of social media channels as one monolithic entity
Believing that quantity is better than quality
Not updating sites
Not understanding that people are increasingly cynical
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
COMMON MISTAKES
Inappropriate content and approach
Broadcasting/bragging vs. communicating/engaging
Thinking of social media channels as one monolithic entity
Believing that quantity is better than quality
Not updating sites
Not understanding that people are increasingly cynical
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
BP real and fake
Allison M. Vaillancourt March 8, 2011
TO CONSIDER:
Be authentic and never annoying
Personal vs. professional Facebook page
Can you monitor 24-7?
People get “outted” on job pages
Better to have an organizational site than HR site (partner with marketing)
Consider useful content + career info
Impact vs. cool factor
Use for emergencies
Allison M. Vaillancourt March 8, 2011
Using Social Media to Screen Candidates
Notify candidates that social media sites may be used as a screening tool.
Educate hiring authorities to be vigilant AND skeptical.
Remind hiring authorities about the dangers of discrimination and bias.
Provide candidates with an opportunity to address issues related to identity and negative information.
Abide by the Fair Credit Reporting Act if using a third party to conduct social media checks.
Never “friend” a candidate in order to gain access to personal information.
Allison M. Vaillancourt March 8, 2011
LET’S TAKE ANOTHER POLL…
Who has a corporate/organizational
social media policy?
Allison M. Vaillancourt March 8, 2011
Social Networking
vs.
Social Notworking*
*Don Tapscott, Growing Up Digital – The Rise of the Net Generation(1998)
Allison M. Vaillancourt March 8, 2011
Key Elements of Social Media Policy
Employees have no right to privacy with respect to social networking.
Organizational policies on anti-harassment, integrity, confidentiality, etc. extend to all forms of communication.
Do not use logos without permission.
Be transparent about authorship.
“Views expressed are mine alone and do not necessarily reflect the views of (your organization).”
Allison M. Vaillancourt March 8, 2011
POLICY EXAMPLES
57 Social Media Policy Examples
http://davefleet.com/2010/07/57-social-media-policy-examples-resources/
Allison M. Vaillancourt March 8, 2011
Allison M. Vaillancourt March 8, 2011
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