does your hotel have a healthy multi-channel online marketing strategy?

Your Hotel Goes Here

Not Your Hotel

Website Development &Content Updates

eMarketing Strategy

SEO & Content Marketing

Social Media Marketing

Paid Advertising

Email Marketing

Website Development &Content Updates

eMarketing Strategy

SEO & Content Marketing

Social Media Marketing

Paid Advertising

Email Marketing

Website Development &Content Updates

eMarketing Strategy

SEO & Content Marketing

Social Media Marketing

Paid Advertising

Email Marketing

Where should I go? Where should I stay? What hotels are near the museum/stadium/mall? How much does it cost? What do the rooms look like? Does it have free wifi/breakfast/airport shuttle? Does it allow pets? What’s the pet fee? What restaurants/attractions are walkable?

Hotel Website

Vanity/Brand Site Bookings

Social Media

SEO

eMarketing Strategy

Email Marketing

Paid Advertising

Content Updates

Your hotel’s mobile site is the concierge’s best friend. “Unclutter” the front desk (maps, menus, things to do lists)!

comscore.com

Promote social media engagement in keycard inserts

Market your social channels around the hotel. Implement a check-out strategy to ask guests for online reviews.

Ah, I can just picture myself on a sailboat

in Annapolis!

o Travel is the most popular topic on Facebook

- 84% of people are inspired by friends’ holidays on Facebook

- 70% of people can easily imagine going to a place if they see

friends and family have been there

tnooz.com

tnooz.com

Local Listing Optimization

• Determine your correct NAPU • Name • Address • Phone • URL

• Audit your current local listing status • Begin updating the major local sites

Create your social media strategy

• Dedicate a resource to social media • Define your goals • Determine which channels work for your needs • Encourage on-property engagement

Website Dev &

Content Updates

eMarketing Strategy

SEO & Content

Marketing

Social Media

Marketing

Paid Advertising

Email Marketing