does your ppc agency know what it’s doing?

#thinkppc

Redflags When Working with a PPC Agency

HOSTED BY:

#thinkppc

Presenters

• Kayla Kurtz– Paid Search Consultant at Hanapin Marketing

– Blogger at PPC Hero

– @One800Kayla

• Sam Owen– Account Manager at Hanapin Marketing

– Blogger at PPC Hero

– @SamOwenPPC

#thinkppc

Does Your Agency Know What They’re Doing?

What kind of questions should THEY ask?

What kind of questions should YOU ask?

It’s not always easy to know if your relationships as working as well as they could. When you first start with a new agency…

And later…

Do you feel like your account manager isn’t providing the kind of feedback you NEED?

What if the feeling is MUTUAL?

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AGENCY CLIENT

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Does Your Agency Know What They’re Doing?

‘GUARANTEE’

METRICS HIDE PERFORMANCE

ONE POINT OF CONTACTREPORTING CHANGES

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Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.

#thinkppc

Live Poll Question #1

How long have you been in PPC?#thinkppc

A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years

#thinkppc

Live Poll Question #2

How do you manage your account(s)?#thinkppc

a) I manage it myself.b) I’m part of a team that manages it.c) I outsource my account management.d) I’m rethinking how my account is managed.

#thinkppc

Red Flag #1

Don’t give you administrative account access, or access period.

#thinkppc

Red Flag #2

Focused on specific metrics, rather than account performance as a

whole.

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Red Flag #3

Don’t allow you access to your Account Manager directly (email or

phone).

#thinkppc

Red Flag #4

You have no way to accurately track work completed in your account.

#thinkppc

Live Poll Question #3

What is your preferred method of tracking PPC account work?#thinkppc

a) Excel spreadsheets.b) Basecamp/project management software.c) Change history.d) Other.

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Red Flag #5

The entire sales process took place over email.

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Red Flag #6

They guarantee results.

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Red Flag #7

Their fee looks “too good to be true.”

#thinkppc

Red Flag #8

They don’t ask for any backend data.

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Red Flag #9

They can’t (or won’t) provide references.

#thinkppc

Red Flag #10

They don’t ask for or clarify goals at the beginning of the relationship.

#thinkppc

Red Flag #11

They’re a “full service” marketing agency.

#thinkppc

Red Flag #12

They increase budget without presenting a plan or reason why.

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Red Flag #13

They give you a single point of contact.

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Red Flag #14

They report suspicious timelines.

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Live Q&A Time!

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Need Help?

Would you like help with your PPC accounts and management?

I’m interested in:

o PPC Management: We handle the day-to-day management of your PPC account.

o Account Audit: We review your account for optimizations.o PPC Retainer: We handle only specific needs within your

account.o FREE Solutions Blueprint: We look at your account and

provide analysis and consultation (For accounts with $20K+ in adspend).

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Have more questions?

Thank you for attending Our Live Enhanced Campaigns migration! #thinkppc

• Get a free Solutions Blueprint from Hanapin Marketing (for accounts greater than $20K/mo in adspend): http://www.hanapinmarketing.com/solutions-blueprint-sign-up

• Or Contact us Directly:• Webinar Feedback: marketing@hanapinmarketing.com