domestic worker ppt
Post on 21-May-2015
828 Views
Preview:
DESCRIPTION
TRANSCRIPT
Communicating Our Power and Hope
The Domestic Worker Safety and Dignity Campaign
Labor Occupational Health Program, UC BerkeleyLa Colectiva de MujeresUnderground Advertising
Other Campaign Elements
KEY OUTCOMES
• Marked increase in number of jobs. • 74% of employer survey respondents recalled
seeing the ads. • Very positive reactions to the ads – 70% of
employers “liked them a lot.”• Marked increase in number of Colectiva
members. • Women’s sense of pride – theme of increased
confidence. • Leadership and media skills.
I was so moved seeing our photograph on BART and the bus. The bus driver recognized me and said "Hey, you're the one in the picture." I feel so much happiness and pride to be part of La Colectiva.
top related