donation form manifesto

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Part of the article on the $100M Dollar Form Redesign http://theresaneil.wordpress.com/2012/10/19/100-mil-dollar-form/

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The Donation Experience Must Be...

Bug FreeNo more javascript errors, blocked pages, crashing, or endless loops

On Your TermsVisitors can use • any modern browser• on any modern device• from any location

Fast30 seconds or less

RespectfulReturning visitors are remembered and treated like valued friends. Personal comments are encouraged, anonymity is available, and feedback is requested.

On Par...With other non-profit's donation experiences. Visitors expect • security• usability• professionalism• aesthetics• consistency• plus social options based on their experiences donating to other causes. 

TransparentShow exactly where the money goes.

HelpfulSometimes visitors will just need a helping hand. Live Chat, a toll free number and alternate donation options are worth considering.

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