dont botox your brokerage facelift 2012 wcr

Don’t Botox your Brokerage

Give it a Facelift

@amyoutloud

Amy Smythe Harris

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What is your Brand?

A brand is the essence or promise of what will be delivered or experienced.

Logo gameExpect More, Pay LessEat Fresh

Finger Lickin’ Good

Where’s the Beef?

#1

Identify your Core Values

A strongly held value is a guiding principle that engages passions

#2

Re-groupRe-strategize

React

#3

Re-BrandWhat will be your brand now?

Research• Trends • Viability of Target Market• Namechk.com

It’s Time to Update

• Become Consumer Centric• Build Relationships• What is the culture?

Re-Branding Yourself

• Get new headshots done that are casual• Use a company to develop your look

– creativethunderdesigns.com or freelogoservices.com

• Buy a domain for your blog • Research your Brand Name –namechk.com

Facelift Time

Getting the message out

New School Marketing

• Facebook • Facebook Biz Pages• FB Ads• Twitter• New website with Wordpress.com• Youtube- Bio Video of you & Music

New School Marketing You

• Google Profile• Google Adwords• Realsatisfied.com• Yelp & Foursquare• Socialbios –REALTOR.com

Videos to Market YOU

• Video for blogging• Video email using eyejot.com• Video biz card

Video Ideas• Jing• Skype/Facetime• Virtual Open houses• Iwowwe.com• Bombbomb.com• Office Meetings• Events

Marketing for Listings

Getting Listings

• Keynote• Issuu.com• Slideshare.net• Animoto• Youtube

Marketing your Listing

• Youtube video of home• Virtual tour • Single property sites-

homefinder.com• Zillow• Realtor.com

Marketing your Listing

• Twitter• Postlets.com• Facebook.com/marketplace• Blog• Qwiki• Foursquare• Instagram

Implement

Update Training Techniques

Monitoring my Brand

What are they saying?

• Hootsuite.com• Socialoomph.com• Google Alerts• Google Analytics• Socialmention.com

Measure! Everything!

Group Activity

• Brainstorm new name• Look on namechk.com• Set up Google Alerts

Q&A Time

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