don’t let automation ruin the candidate experience

Don’t Let Automation Ruin The Candidate Experience

Shannon Pritchett@SourcingShannon

ManpowerGroup Solutions 2

Are you this guy?

“We’re hiring!”

Or is this more your style?

We should know, this doesn’t work …

Candidate Search Behavior – CandEs

• 48.4 million monthly active Twitter users in the U.S. (2014)

• 318.9 million U.S. citizens (2014)• 147.4 million in U.S. workforce (2014)

– 75.1 million actively looking or open – 2.95 million actively looking on Twitter

Twitter Breakdown

Are we listening?

Which should we care about?(intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv OR intitle:vitae OR inurl:vitae OR intitle:bio OR inurl:bio OR intitle:"about me" OR inurl :"about me" OR intitle:portfolio OR inurl:portfolio) graphic (design OR designer) (tx OR texas) dreamweaver html css php mysql

Sourced Candidates – CandEs

“More than 2/3 of all directly sourced candidates were never asked to share their experience with the employer” – CandEs ‘14

• The PEOPLE you source know who you are – 45% are familiar with your company prior to you sourcing them

• Near 60% of all sourced applicants will spend 2-5 hours researching a company before they apply

They know who we are – CandEs

A look at the “Customer”

In the year 2020 …

• 82.8% share with their inner circle• 51% share their experience on social

Sharing Their Positive Experience – CandEs

• You source PEOPLE• Candidate Experience starts with you• You don’t fill “hot” positions

A Sourcer’s Responsibility

• You are honest and trustworthy • Your legacy will proceed you• PEOPLE depend on you

A Sourcer’s Responsibility

• It will never fill your positions • You can’t automate engagement

Is Technology Reliable?

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ManpowerGroup Solutions | Monday, May 1, 2023 17

We need new skills: • Technical and creative • Sales and interpersonal• Leverage new channels• Data driven • Demonstrate quality and efficiency

Sourcers Under Pressure to Find CandidatesRecruiters

Sourcers

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Technology Changes Recruitment APPLICATION

NETWORKING

EMPLOYER EVENTS

RESUME

INTERVIEWING

ASSESSMENTS

RECRUITING

ADVERTISING

RELATIONSHIP BUILDING

RESEARCH

Hand deliver

Mixers

Jobfairs

Face-to-face

Handwritten

Coldcalling

Printed

In-person

Manuallycollected data

Automated

Internetsourcing

Posting access multiple sites

Gamification, social media

Big data

Job boards/ Career Sites

Social media/ online hangouts

Virtualjob fairs

Onlineprofile

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Technology Has Limitations

Privacy and confidentiality concerns

Limited access to some candidates

Lack of global and/or start-to-finish experience

Doesn’t measure competency, potential to succeed or cultural fit

Candidates scrub or modify their profiles

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TECHNOLOGYThis is what we want

Better, faster and cheaper (potentially)

New candidate sources, including access to passive candidates

Less time spent sourcing – more time spent engaging candidates

Niche communities enable hyper-specific recruiting

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Job seekers found favorite or best job through personal connections

Candidates Want Human InteractionWho technology is missing?

PERSONAL CONNECTIONS

40%Adults using the Internet who don’t use social media

SOCIAL MEDIA

27%Adults using social networks but not Facebook, Twitter or LinkedIn

FACEBOOK, TWITTER & LINKEDIN

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We can find the right peopleEmployers Need Sourcers

“You sure you’ve got Photoshop experience?”

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We just need to pay attention

site:linkedin.com cloverleaf developer -intitle:profiles -inurl:dir -inurl:jobs -inurl:jobs2

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Candidates Need Us Too

IKEA job interview

We can create a positive experience

Have a seat.

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What would it look like to measure experience?Measuring Engagement

Candidate ExperienceSpoke with Can-didateSent Personal MessagesEngaged Passive CandidateInquired About Experience

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Employers Need SourcersWe can bridge the automation gap

“That’s true. We did advertise for someone who ‘works well under pressure’…”

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• What if our candidates could automatically apply to hundreds of jobs at once?

• Would you abide?

Candidate Automation

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Dave’s first day at the office

“…so you wanted to talk to me about my business attire.”

Candidates Need SourcersSourcers have the opportunity to convey culture

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• Behind Compensation, Culture is the second most common reason for accepting a new job.

Culture

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BALANCE IS:• Technology enables efficiency; humans

deliver perspective and experience • You can’t automate experience! • There is a win-win for candidates

and employers

Achieve the Right BalanceHuman Touch & Technical Advancements

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RESULTS ARE:• Multiple talent sources and

relationships over the long term• One-size-fits-one recruiting• Candidate experiences build brands

Achieve the Right BalanceHuman Touch & Technical Advancements

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SourceHub

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SourceHub

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SourceHub

(cv OR vitae OR resume) -jobs -job -apply -sample ("graphic" OR "design" OR "designer" OR "graphics" OR "print") ("developer" OR "programmer" OR "engineer" OR "architect" OR "senior designer" OR "design manager" OR "consultant") ("photoshop" OR "adobe photoshop" OR "adobe creative suite" OR "creative suite" OR "illustrator") ("dallas/fort worth")

SourceCon 2015

Modified Search(cv OR vitae OR resume OR portfolio OR "about me") graphic (design OR designer OR graphics OR print OR "senior designer" OR "design manager" OR consultant) (photoshop OR "adobe photoshop" OR "adobe creative suite" OR "creative suite" OR illustrator OR dreamweaver OR html OR css OR php) (tx OR texas) -jobs

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Natural Language Sourcing

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Can we automate conversations?

"i am a graphic designer" OR "i'm a graphic designer" photoshop

"(he OR she) is (the OR a) graphic designer"

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Natural Language Searches

"(i OR my) (specialty OR specialties OR specialize) (is OR are OR in) (photoshop OR adobe OR illustrator OR dreamweaver OR html OR css OR php)"

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Does Crystal Know?

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Balanced Sourcing MattersIt drives business results

By BALANCING HIGH-TECH and HIGH-TOUCH you will be a better Sourcer and HELP YOUR BUSINESS ACHIEVE Results

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What Sourcers Must Keep in Mind

Use technology strategically

Balance high-tech with high-touch

Understand the impact of sourcing

You can never automate experience

SourceCon 2015

• Presentation by Shannon Pritchett• @SourcingShannon• linkedin.com/in/SourcingShannon• Shannon.Pritchett@ManpowerGroup.com

Thank you!

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