don't slay the dragon

DON’T SLAY

THE DRAGON Who Needs Epic Storytelling When Editorial Branded Content Is More Cost-Effective?

@FrankDelmelle

Not so long ago, content marketing was a cunning ...

Content marketer

To make things worse: publishers have practically shoved brands out of customers’ social feeds

Fortunately...

Storytellers have a solution:

http://www.fastcompany.com/3019721/how-to-be-a-success-at-everything/slaying-the-dragon-and-other-ways-to-create-killer-content

See e.g. @brandtherapy’s recent plea: http://bit.ly/1app1I9

“Slay a dragon,” storytellers argue. “Epic brand narratives wrap up even the most unwilling audience.”

Unfortunately, however...

Image: Charlton Heston, scene from El Cid

‘Epic’ doesn’t alliterate with Effective, nor with Economical.

It does alliterate, doesn’t it? Anyway...

Image from: http://www.pinterest.com/pin/315885361334877510/

Effective? Economical? We’d say: Editorial!

7 Shortcuts To EFFECTIVE EDITORIAL CONTENT

INFORMATION

Dragon alert Beeld: google maps met draakjes dragon stocks warning?? App?

There’s more than 7 things content marketers can do with a dragon, by the way... - “Get on with it!” - “OK!”

Image: Teri crews design, http://www.pinterest.com/pin/470626229781585203/

#1 BRANDED ACTIVATION

WHO’LL KEEP YOU WARM ALL WINTER? #YourDragonDIYidea

“HOW TO FEED AN ENTIRE FAMILY ON A SINGLE DRAGON?” #EverydayDragonDelicacy

#2 BRANDED EDUCATION

“MOM, I WANT A TATTOO” #DragonDo’s&DragonDon’ts

#3 BRANDED INFORMATION

Discounts&Coupons

&Goodies

#DragonDeals “SIGN UP FOR MORE DRAGON THAN YOU CAN HANDLE!”

#4 BRANDED CONGRATS

“I SAY STEAM, YOU SAY FRY. WHY, MY BROTHER? WHY?” #GreatDragonDebate

#5 BRANDED CONVERSATION

INSPIRATION

Fun things to do with dragons Dragon ideas ...

“MAKE-UP IDEA, ANYONE?” #DragonSmile ...

#6 BRANDED CO-CREATION

“I’VE ALWAYS WANTED TO BE A DRAGON SLAYER” #DragonDreams #DressForSuccess ...

#7 BRANDED ASPIRATION

Entertaining?

Yes.

More cost-effective than epic?

Have a second guess.

DON’T SLAY

THE DRAGON Who Needs Epic Storytelling When Editorial Branded Content Is More Cost-Effective?

@FrankDelmelle