don't strike out: how to pitch a story to your local media jove oliver results international...
Post on 23-Dec-2015
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Don't Strike Out: How to Pitch a Story to Your Local Media
Jove OliverRESULTS International Conference
What We’re Talking About
• 10 Ways to Engage the Media
• 10 Insights in Working with the Media
• How to Say What You Want to Say
10 Ways to Engage Your Media
1. Editorial Meetings2. Op-Eds3. Letters to the Editor4. News Advisories5. News Releases
6. Pitch Calls7. Suggest a Feature
Story8. Press Briefings 9. News Conferences 10. Photo Ops
10 Insights in Working with Media1. Start by assuming the best of journalists2. Understand the pressures faced by most
journalists3. Expect some of your approaches to be
rejected4. Don’t be intimidated5. Be passionate and persistent
10 Insights Con’t
1. Make it local and keep it relevant2. Be creative 3. Yet it is appropriate to take the high ground
in making your case4. Be opportunistic 5. When in doubt, don’t make anything up
Advocacy vs Research Communication
Passionate compelling argument based on fact
Quick preparation is needed to seize opportunities
Limit your messages
Jargon confuses
State your
conclusions then support
them
Keep your messages simple
Build your case to a conclusion
Objective &
unbiased
Hasty preparation can be discredited
Explain in detail
Jargon adds clarity and precision
Cover every base
Advo
cacy
Rese
arch
Source: Kraig Klaudt
Questions and Discussion
• What are some past successes you’ve had? • What are some challenges you’ve faced in the
past? • Let’s get informal and talk!
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