down and dirty marketing strategies

@jonaslamis TechRanchAustin.com

aka Show Me The MoneyDown and Dirty Marketing Strategies to Prove or Disprove Your Ideas

http://w

ww

.flickr.com/photos/eflem

ing/2814015008/

@jonaslamis TechRanchAustin.com

A Model for Technology

Entrepreneurship

@jonaslamis TechRanchAustin.com

Show Me The Money

There are three ways to get paid

Get paid for What You Do

Get paid for What You Know

Get paid for Who You Are

Advertising

Thought Leadership

Social Awareness

Understanding Keywords

Key Concept: Test your ideas with Google and Facebook Advertising

Targeting the right audience

Testing different messages

Converting browsers to

buyers

Understanding Analytics

Understanding Keywords

Testing your ideas with Google and Facebook Advertising

Targeting the right audience

Testing different messages

Converting browsers to

buyers

Understanding Analytics

Understanding Keywords

Testing your ideas with Google and Facebook Advertising

Targeting the right audience

Testing different messages

Converting browsers to

buyers

Understanding Analytics

Thought Leadership

Becoming a Thought Leader through Blogging

Picking the right topic

Staking a claim

Using the right platform

Topic selection

Guest Blogging

Linking for fun and for

profit

Picking the right topic

Becoming a Thought Leader through Blogging

Staking a claim

Using the right platform

Topic selection

Guest Blogging

Linking for fun and for

profit

What your Business is about

Your Passion that you can

talk about weekly

What people what to read

about

Your Thought LeadershipGolden Triangle

Picking the right topic

Becoming a Thought Leader through Blogging

Staking a claim

Using the right platform

Topic selection

Guest Blogging

Linking for fun and for

profit

www.jonaslamis.com

www.lamisphere.com

Jonaslamis.blogspot.com

Techranchaustin.com

ArchitectureandGovernance.com

Picking the right topic

Becoming a Thought Leader through Blogging

Staking a claim

Using the right platform

Topic selection

Guest Blogging

Linking for fun and for

profit

EASY

MEDIUM

HAR

D

Picking the right topic

Becoming a Thought Leader through Blogging

Staking a claim

Using the right platform

Topic selection

Guest Blogging

Linking for fun and for

profit

What’s Happening in The IndustryProfiles and SuccessesTalking up other ideasTricks and TipsPredictions for the future“We’ve Got News” PostFAIL blog postingsAbout our products / services

Perc

eive

d Va

lue

by m

ost r

eade

rs

Picking the right topic

Becoming a Thought Leader through Blogging

Staking a claim

Using the right platform

Topic selection

Guest Blogging

Linking for fun and for

profit

Social Marketing

Cranking up awareness through Social Sites

Understanding Facebook

Groups

LinkedInGroups

Building a Twitter

following

@jonaslamis TechRanchAustin.com

Launch Your Venture at Tech Ranch

Employee to Entrepreneur Class Starting August 27th.Information Session Thursday, Aug 20th. 11:30am – 1:30pm

jonas@techranchaustin.com for deets.