down & dirty social media

DOWN & DIRTY SOCIAL MEDIAWhen the novelty wears off

Laura Solomon@laurasolomonwww.meanlaura.com

Today:

•When the love is gone•Planning ahead•Got house rules?•Not everybody plays nice•Big takeaways•Q&A

WHEN THE LOVE IS GONE

THEN

NOW

NOT AN

OPTION

https://www.searchenginejournal.com/growth-social-media-v-3-0-infographic/155115/

“Don’t confuse me with the facts.”

Earl Landgrebe, Watergate hearings

40 minutes

perDAY*

* http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7

U.S. onlineadult

women:

42%*

* http://expandedramblings.com/index.php/pinterest-stats/

400 hoursevery

MINUTE*

* http://www.reelseo.com/hours-minute-uploaded-youtube/

40 years per

DAY*

* http://www.fastcompany.com/3049773/app-economy/periscope-users-watch-40-years-worth-of-videos-per-day

Not a fad

Stereotypical Social Media Manager, 2016

Starting to tear hair out

Expression of fury & hopelessness

NODROWNIN

G

PLANNING AHEAD

NOT A

METHODOLOGY

YOUR

BFF

IDEAS1

ASSIGNTASKS

2

CONSISTENCY

3

THEVIEW

4

FRAMEWORK

http://www.pammarketingnut.com/2014/01/content-marketing-editorial-calendar-template-2014/

http://kimberlyannjimenez.com/create-a-content-calendar/

Two rules to make your calendar rule

TWORULES

ONE

CALENDAR TO RULE

THEMALL

INCLUDESOCIAL

SHARING

http://www.convinceandconvert.com/content-marketing/improve-editorial-calendar/

FREE templates•CoSchedule (http://coschedule.com/editorial-calendar-template)•HubSpot (http://offers.hubspot.com/blog-editorial-calendar )•A whole Pinterest board of editorial calendars and related items (https://www.pinterest.com/scrappinmichele/editorial-calendar/ )

HOUSE RULES (AKA social media policies)

Got these?

Discrimination policy

Leave policy

Vacation policy

Social media policy

Watch this. No, really, do it.

https://vimeo.com/107602043

IANAL“I am not a lawyer”

Be real and use your best judgement.

The rules in a nutshell1.Focus on what they CAN do2.Succinct, easy language3.Be specific4.Consult HR staff5.Legal counsel to REVIEW, not

WRITE

What goes in it?

•Responsibility & consequences•Accuracy•Copyright•Don’t share confidential info•Disclose affiliation•Who’s in charge?

Reference other policies

http://forums.bestbuy.com/t5/Welcome-News/Best-Buy-Social-Media-Policy/td-p/20492

Social Media Policy Database

http://socialmediagovernance.com/policies/

You’re gonna watch this, right?

https://vimeo.com/107602043

NOT EVERYBODY PLAYS NICE

Are you operating out of fear?

This ISN’T new

…the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced. The customers that take you to task in social media aren’t the ones you need to worry about. It’s the customers that don’t care enough to even complain—or have forgotten you entirely—that are truly dangerous to your corporate well-being. Jay Baer

http://wwww.convinceandconvert.com/social-crm/you-are-pissed-off-at-the-wrong-guy

Now what?

INSERT

DEEP BREATH

HERE

Straight problem

Constructive criticism

Merited attack Trolling

Is it consistent?One squeaky wheel?

Is it realistic?Can you actually do that?

RESPONDQUICKL

Y

USEEMPATH

Y

TAKERESPONSIBIL

ITY

TONEMATTERS

Why can’t I ever get on a computer?!!!

PATRON:

Most computers are on a first-come, first-serve basis. Call 555-5555 to reserve one

ahead of time.

LIBRARY:

We know it can seem crazy—the computers get a LOT of use! Try giving Mary a call at 555-5555 to reserve one for you ahead of

time.

LIBRARY:

What if it’s a troll?

THE BIG TAKE-AWAYS

It’s gonna be OK

Start an editorial calendar

Get a social media policy

Use empathy

NEW!2016

QUESTIONS?

Laura Solomon@laurasolomonlaura@oplin.ohio.gov Meanlaura.com