doyle dane bernbach

Doyle Dane Bernbach By: Dakota Iacovone

• In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.

• The firm operates through more than 200 offices in about 90 countries.

Bill Bernbach

• Bill Bernbach, the legendary founder of Doyle Dane Bernbach, ignited the creative revolution and changed the world of communications and business forever. He was a philosopher, a scientist, a humanitarian. And his influence was felt well beyond the world of advertising.

• As the industry faces a new creative revolution, Bernbach’s ideas and keen insights into human nature may be more relevant than ever. His timeless words have inspired thousands of creative men and women around the world. They have the power to inspire many more.

Webby Awards

• DDB Worldwide and its Tribal Worldwide division garnered

12 Webby awards, with Tribal taking home “Agency of the

Year” honors. This marks the second consecutive year that

DDB and Tribal have been recognized as the most awarded

agency group at the show.

Epica Awards 2012

• DDB took home the coveted Network of the Year title with 37 awards representing every region in the network. The Grand Prix in the press category was awarded to DDB Helsinki for McDonald’s, which also won one of the network’s eight Gold's. Additionally DDB took home 28 Silver and Bronze awards across a wide range of categories.

Advertising

• Doyle Dane Bernbach landed one of its first national

accounts, Polaroid, in 1954 and later helped spur interest

in the Volkswagen Beetle with its "Think Small" campaign.

The agency joined forces with rivals BBDO Worldwide and

Needham Harper Worldwide in 1986 to form Omnicom and

began operating under the new banner DDB Needham. In

1999 the firm changed its name again to DDB Worldwide

and many more campaigns.

DDB campaign in Auckland, New Zealand

DDB Volkswagen campaign in Brussels, Belgium

References • http://www.ddb.com/

• http://adsoftheworld.com/taxonomy/agency/ddb?page=6