dps: operative spotlight on the changing face of digital publishing operations

The Publisher of the FutureMatt Gay, GM Media MonetizationDigiday Digital Publishing Summit 2012October 22, 2012

Our Religion

Companies cannot scale if they cannot bring it together.

Fragmentation will continue to accelerate.

Convergence is inevitable.

CRM Tools Forecast Systems

Supply SystemsDemand Systems

Advertiser

DEM

AND

SYST

EM IN

TEGR

ATIO

N SUPPLY SYSTEM

INTEGRATIO

N

CRM Tools Forecast Systems

Financial Applications

Accounts & Contacts Mgmt

RFP Management

Product Packaging

Direct Sales

Campaign Operations

Programmatic Sales

Revenue Management

Invoice Processing

Inventory Management

Business Intelligence & Data Warehouse

Cross-Media

Demand Planning

Agency

Ad Network

Exchanges

RTB

Agency Operating System

Data Broker

Display Ad Server

Mobile Ad Server

Video Ad Server

Cross-Media Production

Publishers

Audience

Third-Party Data

Supply Planning

CMS

Internal Business Systems

The Ultimate Publisher Ad Stack

Publisher Operating System

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10/22/2012

Convergence is Happening

One Yield Curve

6

10/22/2012

Thank You.