dr jeff cornwall seo audit
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DrJeffCornwall.comSEO Audit
Nashville SEO Group
Last Month:WordPress SEO Plugin
By Yoast
Last ThursdayOf Every Month
DrJeffCornwallSEOAudit
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DrJeffCornwall.comRedesign 3/21/2012
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SEOAudit
Reasons for Redesign• Relieve strain on Belmont IT• Standardize on Belmont’s preferred CMS
• Update look/design• Generate ad revenue
Main tasks• Move to HostMonster• Convert Movable Type to WordPress• New theme/design• Add Google AdSense
Redesign Considerations
?
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What traffic are you getting?
How are you getting that traffic?
How do we protect/increase traffic?
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SEOAudit
6,000-11,000 visitors/month• 43% from Search Engines• 30% from Referrals / Links
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After Redesign:
Total Traffic Down 70%
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After Redesign:
Search Engine Traffic Down 80%
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SEOAudit
“Importance of Small Business” post:
200-400 visitors/month to 0
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comSEO Problems
DrJeffCornwallSEOAudit
Massive Duplicate ContentMisuse of Hx tags
Less content above foldNo meta descriptionNo branding in titles
Added large tag cloudPoor paginationCanonicalization
Tons of new low-value pages
DrJeffCornwall.comSEO Problems
DrJeffCornwallSEOAudit
Duplicate Content issuesNew low-quality pagesCanonicalization issuesPagination issues
The $200,000,000,000 Idea
Google was the 1st search engine to use the value of links to help rank pages in their results.
PageRank (named for founder Larry Page) is assigned to each webpage.This was a HUGE leap forward in serving more relevancy with less spam.
DrJeffCornwallSEOAudit
DrJeffCornwall.comSEO Problems
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
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DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
DrJeffCornwallSEOAudit
DrJeffCornwall.comDuplicate Content
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DrJeffCornwall.comPageRank Dilution
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Change of URL with no 301 causes:• 404 error• No SEO link value
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Search Engine Traffic
DrJeffCornwall.comRecommendations
DrJeffCornwallSEOAudit
Install Yoast SEO Plugin301 old pages to newAsk linking site to update linksOptimize Homepage titleCreate default title & meta descriptionRemove tag cloudImplement rel=canonical
DrJeffCornwall.comRecommendations
DrJeffCornwallSEOAudit
Duplicate Content issuesNew low-quality pagesCanonicalization issuesPagination issues
meta robots: noindex, follow• tags• date archives• author archives• archive subpages
Use excerpts
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DrJeffCornwall.comRecommendations
DrJeffCornwallSEOAudit
Implement Google+ Author Highlighting
“Tests show a 30 percent increase in organic search engine traffic for websites using Microdata”http://searchengineland.com/how-to-get-a-30-increase-in-ctr-with-structured-markup-105830
“…clicks to the site dramatically increased by +150%”http://www.catalystsearchmarketing.com/how-rich-snippets-can-improve-your-ctr
“The final number settled down around a 35% increase in click-through rate. That's 35% more traffic from Google than what I received before, and it was all free.”http://www.seomoz.org/blog/google-author-photos
Nashville SEO Group
Next Month:Rich Snippets
& Author Highlighting
Thursday 11/29Belmont 6:30pMcWhorter 114
DrJeffCornwallSEOAudit
Call 2 the Top for:
• Website Audits• Search Engine Optimization• Nashville SEO Group: 11/29 6:30p• 2theTopDesign/connect
615.715.9099 - ross@2theTopDesign.com
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