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Dr. Nilanjan Ray. Assistant Professor
School of Management Adamas University, West Bengal, India Email: nilanjan.ray@adamasuniversity.ac.in
========================================================= Dr. Nilanjan Ray is from Kolkata, India. He has obtained his PhD (Mkt); M.Com (Mkt); MBA (Mkt), STC FMRM (IIT-Kgp). He has 8 years teaching experience in BBA, MBA, BCom and 6 years Research experience and guided around 56 Post Graduate students’ project. Dr. Ray has contributed several research papers in reputed National and International Referred Journals, Proceedings, Edited Research Hand Books and Chapter in Books from Springer, Routledge, Bloomsbury, IGI-Global USA and Apple Academic Publisher CRC Press A Taylor & Francis Group, USA. He has also associated himself as a reviewer of Tourism Management Elsevier, Journal of Service Marketing Emerald Group Publishing Limited and as an Editorial Board Member of several referred Journals. Dr. Ray is a Fellow Member of Institute of Research Engineers and Doctors Universal Association of Arts and Management Professionals (UAAMP) New York, USA.
ADDITIONAL COURSE
Certificate Course on Financial Modeling and Risk Management – from Humanities And Social Science Department and Vinod Gupta School of Management Indian Institute of Technology Kharagpur, India
CORE COMPETENCE Marketing Management; Business Environment ; Tourism Marketing; Service Marketing; Destination Marketing; Marketing Research; Rural Marketing; Digital Marketing: Sales and Distribution Management; Research Methodology;
CHAIRMANSHIP
Chaired Technical Session at IJAS Interdisciplinary Conference at Harvard University, Boston, USA jointly organized by Central Connecticut State University, USA on 27th. May to 31st. May 2012
Chaired Technical Session on ‘Soci-economic development in India in Post Reform Era’ Sunbeam College for Women at Varanasi on December 21-22,2014
MEMBERSHIP OF PROFESSIONAL / ACADEMIC BODIES
Life Member of International Business Studies Academia, India Fellow Member of Institute of Research Engineers and Doctors Universal
Association of Arts and Management Professionals (UAAMP). New York, USA
AREA OF RESEARCH INTERESTS
Service Marketing Customer Service Data Analytics Tourism Marketing Socio Economic Environmental Impact study.
WORKSHOP / FACULTY DEVELOPMENT PROGRAMME
Workshop on Research Methodology, organized by The Burdwan University, Centre
for Interdisciplinary Study
Faculty Development Programme on Entrepreneurship Development from 2nd. Jan to 13th. Jan 2013 at FMS, Banaras Hindu University – Faculty of Management Studies, DST-NIMAT Sponsored.
RESEARCH AWARD:
Outstanding Research Award won at Global Conference on Business and Finance , 2- 5th. Jan 2010 The IBFR, Lasvegas, USA “Rural Tourism and Its Impact Socio on Socio Economic Condition: A Case Study on Kamarpukur Certificate of Outstanding Presentation at IJAS Multidisciplinary Conference at
Harvard University, 27th. – 31st. 2012 USA Paper Titled: Impact Of Heritage Tourism on Socio Economic Development Of The Local People: Evidence From Vishnupur, West Bengal, India
UNIVERSITY SYLLABUS MODERATOR / SCRUTINIZER
BBA; B.Com; MBA Course Syllabus Moderator and Scrutinizer RNB Global University, Bikanir, India
PROJECTS GUIDED More than 60 Post Graduate and Under Graduate projects guided (MBA and PGDBM) from West Bengal University of Technology, The University of Burdwan, and Royal Thimphu College, Kingdom of Bhutan.
Journal / Book Chapter / Proceedings/ Books Details of Journal Publications
Year Title Name of Journal Vol. Issue ISSN Author(s) First/ Co
Author Pages
2016
Examination of Customer Perception on Quality of
Banking Services: Evidence from Private
Sector Banks and Public Sector Banks
Pacific Business Review
International [Thomson Reuters]
9 4 0974-438X Nilanjan Ray First Author 26-33
2016
High Mountain Agribusiness in Bhutan: A
Case from Select Dzongkhags
IUP Journal of Entrepreneurship
Development 13 1 0973-2659 Nilanjan Ray First
Author 59-70
2015
Factors Influencing Expected and Perceived
Services of Bank of Bhutan and Druk Punjab
National Bank: A comparative Case study
from Bhutan
FOCUS An Annual
Multidisciplinary Refereed Journal
6 1 2278-1501 Nilanjan Ray & P Banerjee
First Author 41-52
2014 Rural Tourism Issues And Challenges: A Case From
Kamarpukur, India
International Journal of Business
Quantitative Economics and
Applied Management
Research
1 6 2349-5677 Nilanjan Ray First Author 90-106
2014
Internet Service Quality (I-SQ) Dimensions and
their Impact on Consumer Satisfaction: Case from
Banking Industry
Asian Journal of Research In Banking and
Finance
4 8 2249-7323 Nilanjan Ray & D Ghosh
First Author 212-221
2014
Relationship Between Tourists’ Expectation
And Perception Of Tourism Services: A Case Study From Kamarpukur,
India
South Asian Journal of
Tourism and Heritage Referred
International Journal
7 2 0974-5432 Nilanjan Ray & A Singh
First Author 154-163
2014
A Comparative Case Study On Expected And
Perceived Services: Evidence From BOB And
DPNB Bhutan
Journal of Management and
Social Science 1 3 2348-6317
Nilanjan Ray & Lhab,G; K D;
Kuenga G;Lobzang N L D; Wangchuk; K
N
First Author 64-75
2014 Tourism Factors And Its’
Impact In Bhutan: An Empirical Study
Asian Journal Of Research In
Social Sciences And Humanities
4 8 2250-1665
Nilanjan Ray, S Chaudhuri, N
Dema,Pem Dem,Rana S, S
Bidha,S Wangmo
First Author 156-169
2013
Comparative Assessment of Market Share Through
Retail: Evidence from Airtel and Vodafone
Asian Journal of Research in
Social Science and Humanities
3 2 2250-1665 A Mitra & Nilanjan Ray
Co-Author 281-295
2012
Infrastructure Requirement For Tourism
Growth In the state of West Bengal: Evidence From Heritage Tourism Destination, Bishnupur,
India
Asian Journal of Research in
Business Economics and Management
2 12 2249-7307 Nilanjan Ray First Author 1-11
2012
Impact Of Heritage Tourism On Socio Economic
Development Of The Local People: Evidence
FromVishnupur, West Bengal, India
International Journal of
Business & Management
Studies
1 1 1944-6934 Nilanjan Ray & D K Das
First Author 279-290
2012 Market Share Through Telecom Retailing: An Evidence from Airtel
International Journal of
Research in Computer
Application & Management
2 7 2231-1009 A Mitra , Nilanjan
Ray & K Chakraborty
Co-Author 121-126
2012
Emerging Issues Of Developing Marketing
Tactics through Internet: Evidence from Capgemini
International Journal of
Research in Commerce, IT &
Management
2 7 2231-5756 M Das & Nilanjan Ray
Co-Author 94-99
2012
Rural tourism and its Impact on Socio-
Economic Condition: Evidence from West
Bengal, India
Global Journal of Business
Research The IBFR
6 2 1931-0277 Nilanjan Ray, D K Das, P P Sengupta
and S Ghosh
First Author 11-23
2011
3Hs Tourism, An Alternative Approach of
Developing Rural Tourism at Kamarpukur: An
Empirical Study
South Asian Journal of
Tourism and Heritage Referred
International Journal
4 2 0974-5432 Nilanjan Ray & D K Das
First Author 128-144
2011
Marketing Practices for Promotion of Rural
Tourism : A Study on Kamarpukur India
Journal of Business and Economics
2 5 2155-7950 Nilanjan Ray & D K Das
First Author 382-396
2011 Marketing Jharkhand as A
Tourism Destination: Issues and Challenges
The Alternative Journal of
Management Studies and Research
10 2 0973-0451 S Chatterjee,
Nilanjan Ray & D K Das
Co-Author 51-70
2011 Tourism development, Issues,
Challenges and Prospects: With Special Reference from
Jharkhand, India
Journal of Business and Economics
2 7 2155-7950 S Chatterjee,
Nilanjan Ray & D K Das
Co-Author 526-536
Details of Chapter Books Publication
Year Title Name of Book Editor(s) Publisher ISBN Author(s) First/ Co Author Country
2017
Role of Marketing Mix (7Ps) on Development
of Rural Tourism: Evidence from
Kamarpukur, West Bengal India
Tourism Marketing: A
Strategic Approach
Nilanjan Ray, D K Das & Raj
Kumar
Apple Academic
Press (CRC Press, A Taylor &
Francis Group, USA )
978-1-771-88470-9 Nilanjan Ray First USA
2017
Examination of Tourism Factors Affecting in Tourists Satisfaction:
Evidence from Thimphu, Bhutan
Tourism Marketing: A
Strategic Approach
Nilanjan Ray, D K Das & Raj
Kumar
Apple Academic Press (CRC
Press, A Taylor & Francis
Group, USA )
978-1-771-88470-9
Raj Kumar, D K Das,
Nilanjan Ray CoAuthor USA
2016
Examination of Service Quality Gaps: Evidence
From State Bank of India
Green and Lean Management
Carolina Machando &
J Paulo Davim
Springer International Publishing, Switzerland
978-3-319-44909-8
Nilanjan Ray & A
Bhattchaya First Switzerland
2016
Educational Impact on Attitudinal Responses of
Employees: Banking Industry Perspective
Green and Lean Management
Carolina Machando &
J Paulo Davim
Springer International Publishing, Switzerland
978-3-319-44909-9
A Bhattchaya & Nilanjan
Ray Coauthor Switzerland
2016
Women Empowerment for Promoting Rural Economy in West
Bengal: A Study on Pallimangal (A Unit of Ramakrishna Mission
Kamarpukur)
Women Leaders in Chaotic
Environments Examinations of Leadership Using
Complexity Theory
Şefika Şule Erçetin
Springer International Publishing,
Turkey
978-3-319-44756-8
D K Das & Nilanjan Ray Coauthor Turkey
2016
Tourism and Impact on Community
Development: Evidence from West Bengal, India
Human Resource Management and
Sustainable Growth
S Ghosh and S K Ray
Madhav Books (P) Ltd.
978-9-38-061522-6
Nilanjan Ray & M
Chatterjee First India
2016
Expectation and Perception of Internet
Banking Service Quality of Select Indian Private
and Public Banks: A Comparative Case Study
Online Banking Security
Measures and Data Protection
Aljawarneh S A
IGI-Global, USA
978-1-522-50864-9 Nilanjan Ray First Jordon
2016
Relationship Between Tourists’ Expectation
And Perception Of Wildlife Tourism Areas:
Evidence From West Bengal, India
Wilderness of Wildlife Tourism
Fatima Johora
Apple Academic
Press (CRC Press, A Taylor &
Francis Group, USA )
978-1-771-88481-5
D Batabyal & Nilanjan
Ray CoAuthor Australia
2016
Relationship among Influencing Factors of Tourism Infrastructure:
An Empirical Assessment at
Kamarpukur , India
HandBook of Research on Chaos and Complexity
Theory in the Social Science
Erçetin, Ş. Ş.,& Bağci,
H
IGI-Global ,USA
978-1-522-50148-0
Nilanjan Ray & D K Das First USA
2016
Examination Of Internet Banking Customer Perception Of Service Quality: Evidance From Banking Industry
Business Infrastructure for Sustainability in
Developing Economies
Nilanjan Ray
IGI-Global ,USA
978-1-522-52041-2
Nilanjan Ray, K Sen
and T K Ghosh
First USA
2016
Geospatial Mashups in Web GIS for Tourism Infrastructure: Internet
Based Channel Perspective Promotional Measures
Business Infrastructure for Sustainability in
Developing Economies
Nilanjan Ray
IGI-Global ,USA
978-1-522-52041-2
S Chaudhuri and Nilanjan
Ray
CoAuthor USA
2016
Empirical Analysis of Tourism Factors
Affecting in Tourists Satisfaction: Evidence
from Paro, Bhutan
Hand Book of Research on Promotional
Strategies and Consumer
Influence in The Service Sector
U Singh, R Kumar & Nilanjan
Ray
IGI-Global ,USA
978-1-522-50143-5
Nilanjan Ray & D K Das First USA
2016
Impact of Internet Service Quality (IS-QUAL) on Client
Satisfaction : Case From Indian Banking Services
Hand Book of Research on Promotional
Strategies and Consumer
Influence in The Service Sector
U Singh, R Kumar & Nilanjan
Ray
IGI-Global ,USA
978-1-522-50143-6 Nilanjan Ray First USA
2016
An Empirical Analysis of 7 P's Elements on
Tourists Satisfaction: A Case from Bishnupur
International Perspectives on Socio Economic Development in
the Era of Globalization
S Sen, R Sen & A
Bhattcharya
IGI-Global ,USA
978-1-466-69908-3
Nilanjan Ray, D K Das, Raj
Kumar & K Chakraborty
First USA
2015 Tourism Motivational Factors in Bhutan: An
Empirical Study
Emerging Innovative Marketing
Strategies in the Tourism Industry
Nilanjan Ray
IGI-Global ,USA
[Scopus Listed]
978-1-466-68699-1 Nilanjan Ray First USA
2015 Bhutan Tourism: Issues and Challenges
Strategic Infrastructure
Development for Economic
Growth and Social Change
Nilanjan Ray, D K
Das, S Chaudhuri &
A Ghosh
IGI-Global ,USA
[Scopus Listed,
Thomson Reuters]
978-1-466-67470-7
Nilanjan Ray & D K Das First USA
2014 Tourism Promotion Through Web
Strategic Marketing in Fragile Economic
Condition Irene
Samanta
IGI-Global ,USA
[Scopus Listed]
978-1-466-66232-2
Nilanjan Ray & S
Chaudhuri First Greece
2014
Gap analysis and Infrastructure
Requirement for Tourism Development
in the State of West Bengal: Evidence from
Bhishnupur, West Bengal, India
Research on Strategic Business
Infrastructure Development and
Contemporary Issues in Finance
Nilanjan Ray & K
Chakraborty
IGI-Global ,USA
[Scopus Listed]
978-1-466-65154-8
D K Das & Nilanjan Ray CoAuthor USA
2013
Application Of Web-Based Geographical Information System (GIS) In Tourism
Development
Encyclopedia of Information Science and Technology
M Khosrow Pour
IGI Global, USA
978-1-4666-5888-2
Nilanjan Ray & S
Chaudhuri First USA
2013
Sustainable Rural Tourism Development through Stakeholders` Participation: A Study on Kamarpukur, West
Bengal,
Tourism Business (Emerging Trends and Evolving Practices)
Sampad Swain
Himalaya Publication,
India
978-9-350-97541-1
D K Das & Nilanjan Ray CoAuthor India
2013
Factors Influencing Tourists’ Motivational
Determinants for Promotion of Tourism Destination: An Empirical Assessment on
Rural Touri sm with Special Reference from
Kamarpukur, West Bengal
Interdisciplinary Perspectives of
Business, Computing and
Legality
R. Khurana, & R.
Aggarwal
IGI-Global, USA
[Scopus Listed,
Thomson Reuters]
978-1-466-64209-6 Nilanjan Ray First USA
2012
An Empirical Study on
Rural TourismImpact on Local Economy at Kamarpukur, West
Bengal
Facets Of
Sustainable Development:
Some Issues For The Third World
A Sengupta
Regal
publications, India
978-8-1848-4324-8
Nilanjan Ray & D K Das
First
India
2012
Infrastructure Requirement For
Promoting Rural Tourism In The State Of West Bengal: A Study On
Kamarpukur
Strategic Framework of Infrastructure
Financing
R Pradhan Bloomsbury Publication,
USA
978-81-924302-1-
8
D K Das & Nilanjan Ray Coauthor USA
2011 Information Technology
and Its Impact on Tourism : An Overview
Computing Business
Application and Legal Issues
R. Khurana, R.
Aggarwal, N Debnath
Excell Publication ,
India
978-8-1744-6936-6
Nilanjan Ray, D K
Das, S Chatterjee &
S Ghosh
First India
Details of Referred Conference Proceedings Publications Year Title Conference Publisher ISBN Author(s) First/ Co
Author Pages Country
2017
Geospatial Mashups in Web GIS for Rural
Tourism Development: Evidence from West
Bengal, India
ICCLS2016 Turkey
(Accepted)
Springer
To be declared
Nilanjan Ray & S Chaudhuri First To be
declared Turkey
2016
Geospatial Mashups: Internet Based
Promotional Tool For Tourism Development
ICIET'2016, Bangkok
ICIET , Thailand
978-93-84468-65-1
S Chaudhuri & Nilanjan Ray CoAuthor 16-23 Bangkok
2011
Rural Tourism and It’s Impact on Socio-
Economic Condition: A Case Study on Kamarpukur
The IBFR , USA
The IBFR, USA
1941- 9589 (CD/Online)
Nilanjan Ray, D K Das, P P Sengupta,
S Ghosh First 327-338 USA
2011 Issues and Challenges of Tourism Development in
West Bengal, India
ICM, Malaysia
ICM, Malaysia
967-5705-03-8
A Banerjee, Nilanjan Ray & S
Ghosh Coauthor 678-696 Malaysia
2011
Emerging Sustainable Issues Of Developing
Marketing Tactics Through Internet:
Evidence From Capgemini
IIM- Shillong IIM- Shillong ------------- M Das & Nilanjan
Ray Coauthor 108-122 India
2011 A Study on Application of Information Technology on Tourism Development
IEEE, China IEEE , China
978-1-4244-6581-1
Nilanjan Ray, D K Das, A Banerjee &
S Ghosh First 3271-3277 China
Details of Books Publication
Year Title Publisher ISBN Editor(s) First/
Co Author
Country Indices
2016 Hand Book on Tourism Marketing: A Strategic Approach
Apple Publication USA, CRC Press, A
Taylor & Francis Group
978-1-771-88470-9 Nilanjan Ray, D K Das & Raj
Kumar
First USA ---------
2016 Business Infrastructure for Sustainability in Developing Economies
IGI Global USA 978-1-5225-2041-2 Nilanjan Ray First USA ---------
2016 Hand Book of Research on Promotional Strategies and Consumer Influence in the Service Sector
IGI Global USA 978-1-522-50143-5 U Singh, Raj Kumar& Nilanjan
Ray
Coauthor USA ----------
2015 Hand Book of Research Strategic Infrastructure Development for Economic Growth and Social Change
IGI Global USA
978-1-466-67470-7 Nilanjan Ray, D K Das, S
Chaudhuri & A Ghosh
First USA Scopus
2015 Hand Book of Research Emerging Innovative Marketing Strategies in the Tourism Industry
IGI Global USA
978-1-4666-8699-1 Nilanjan Ray First USA Scopus
2014 Hand Book of Research Strategic Business Infrastructure Development and Contemporary Issues in Finance
IGI Global USA
978-1-4666-5154-8 Nilanjan Ray & K Chakraborty
First USA Scopus Reference
SELECT CONFERENCES ATTENDED AND PRESENTED PAPER
Year Name of Conference / FDP / Colloquium Title of the paper Organizer Date Country
2016
UGC Sponsored National Seminar on Strengthening Human Resource
Management System for Sustainable Growth
Tourism and Impact on Community Development: Evidence from West Bengal, India
Prabhu Jagathbandhu
College
16th and 17th
December India
2016 2nd International Conference on Advanced Research in Business and Social Science Participated ICARBSS 7th. & 8th.
Sept Bali, Indonesia
2016 UGC Sponsored National Seminar on Role
of E Commerce in Business and Entrepreneurship Development
Application of Geospatial Mashups in Web GIS for Rural
Tourism Development
Shyamsundar College
7th. & 8th. Sept India
2016 Management Doctoral Colloquium
Examination of Service Marketing Mix (7Ps) on
Development of Tourism: Evidence from Bishnupur,
West Bengal India
IIT- Kharagpur, VGSOM
10th & 11th. Feb India
2016 National Conference on Business Studies IBSA Durgapur
Geospatial Mashup Application for the promotion of Tourist
Destination IBSA 29th. –
30th. Jan India
2014 National Seminar on Socio Economic Development in India in Post Reform Era Chaired Technical Session Sunbeam
College 20th. &
21st. Dec India
2013 Faculty Development Program on Entrepreneurship Development **** BHU, FMS 2nd to
13th Jan India
2013 National Conference on Business Studies IBSA Durgapur
Gap Analysis and Infrstructure Requirement for Promoting Tourism in the state of West
Bengal: Evidence from Kamarpukur
IBSA 2nd & 3rd Feb India
2012 National Conference on Business Studies IBSA Durgapur
Impact of Seasonal Sales in Retail Sector: A Case from Pantaloons
India Pvt. Ltd. Kolkata IBSA 25th &
26th Feb India
2012 UGC SAP National Conference on Issues and Challenges of Tourism
Evaluating Stakeholders Participation in Promoting Sustainable Rural Tourism Development: A study on Kamarpukur West Bengal,
India
Pondicherry University
23rd & 24th Mar India
2012 National Conference on Development, Environment, Livelihood
An Empirical Study on Rural Tourism Impact on Local
Economy at Kamarpukur, WB
Burdwan University
28th & 29th Mar India
2012 National Conference on Business Studies
Developing Marketing Practices for Technological
Innovation in Small and Medium Enterprises
IBSA 25th & 26th Feb India
2012 National Conference on Business Studies
An Empirical Analysis of Market Share through Retail:
Evidence from Telecom Retailing with Special
Reference to Airtel
IBSA 26th & 26th Feb India
2012 International Conference for Academic Diciplines
Impact Of Heritage Tourism On Socio Economic
Development Of The Local People: Evidence
FromVishnupur, West Bengal, India
IJAS at Harvard Campus
27th to 31st May Boston, USA
2011 Diamond Jubilee International Conference of Infrastructure Finance
Infrastructure Requirement For Promoting Rural Tourism In The State Of West Bengal: A
Study On Kamarpukur
IIT- Kharagpur, VGSOM
28th to 30th Dec India
2011 International Conference on Computing Business Application and Legal Issues
Information Technology and Its Impact on Tourism: An
Overview IMT- Gaziabad 3rd & 4th
Mar India
2011 International Conference on“Sustainability: People, Planet and Prosperity
Emerging Sustainable Issues Of Developing Marketing Tactics
Through Internet: Evidence From Capgemini
IIM- Shillong 9th to 11th Nov India
2011 International Conference on Management and Service Science
A Study on Application of Information Technology on
Tourism Development
IEEE Wuhan Section 12th Aug China
2011 National Conference on Tourism, Culture and Travel Literature
Tourism Potentials: Experience from West Bengal FACET, Ajmer 27th &
28th Sep India
2011 Global Conference on Business and Finance
Rural Tourism and It’s Impact on Socio- Economic Condition: A Case Study on Kamarpukur
The IBFR 2nd to 5th Jan
Las Vegas, USA
2010 UGC Sponsored National Seminar on
Industrial Resurgance In India: Constraints and Opportunities
Participation Netaji Mahavidyalaya
19th & 20th Mar India
Sl No. REVIEWER/ EDITORIAL PANEL MEMBER
1 Journal of Service Management Emerald 2 Tourism Management , Elsevier 3 Journal of Business and Economics, New York, USA 4 International Journal of Art, Culture and Design Technologies 5 International Journal of Applied Management Sciences and Engineering(IGI-Global USA) 6 Asian Journal Of Research In Business Economics & Management, 7 Africa Development And Resources Research Institute Journal 8 International Journal of Business Quantitative Economics and Applied Management Research
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