dr startup love or how i learned to stop worrying and love the bootstrap

Dr Startup Love or How I learned to stop worrying and love the bootstrap.

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A Love Story

Starting up is lot like falling in love. More faith, less facts. Looks (Idea) matter until the charm fades

away.

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Mobikwik Love birds

sunali@mobikwik.com bipin@mobikwik.com Mythical character H Freelancer A

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Love lesson 1 – Team

Can you outsource love? Find partners, not developers

One night stands and flings are not love. Find someone who can risk commitment.

One from Mars, other from Venus. Complementary strengths are critical.

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Love lesson 2 – Market

Who you love is less important than how you love.

Idea or Execution?

But still do the basic 'sanity' checks. Market opportunity in Excel

Learn to say no at the very beginning. Find a niche where you can be wildly

successful

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Love Lesson 3 – Money Get an expensive gift for the anniversary.

Identify the 5 things where $$ scarcity will kill your business. And spend.

Then, you can be stingy remaining 364 days! For the remaining 95 things, find free workers.

Under no circumstance, though, give a credit card to your loved one.

Control the purse strings & maintain expense sheet

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Love lesson 4 – Expectations Be prepared to do the laundry.

Can the CEO code?

Don't forget to take her out, even if its just pizza.

Celebrating small wins keeps people going.

Raising a baby takes time. You always miss your profit targets.

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Love Lesson 5 – Customer service

Girls (the right ones :D) prefer your attention over your wallet.

Suck up to your customers. Everyday.

Learn to give them what they want. Fast Iterate rapidly.

And you thought she liked your nose. Ask and you will be dumbstruck.

MobiKwik – The Product

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The kwikest way to mobile freedom.

Create India's first PULL brand in mobile services.

Creator : Freedom to experiment, develop and deploy.

Consumer : Freedom to choose what to buy, when to buy, where to buy or not to buy.

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3 pillars of mobile services

Voice

Data

Applications

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The Vision

Launch WWW

+

Mobile App +

Direct Marketing=

Recharge Sales

June 2009 May 2013

Year 1 Year 3 Year 2 Year 4

Carrier Partnerships+

Unveil App Store+

Targeted ads/offers+

Developer

Community Buzz =

App Sales

Innovate App Biz models

+Launch SDKs

=App Sales

Launch AdPlatform

=Ad Sales

RECHARGE $$$ APP$$$ AD$$$

The Product Pipeline

www.mobikwik.combipin@mobikwik.comPhone 9999925342