drag me to hell
Post on 29-Jun-2015
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TRANSCRIPT
DRAG ME TO HELL POSTER ANALYSIS
Connotation – There is a female model screaming surrounded by fire with which looks like demon hands around her. You can see a
house in the background.
Denotation – The model is screaming whilst looking up and is standing in a arched position. The hands we see around the model
refer to the “drag” part of the films name as it looks like they are trying to pull the model towards the ground. The fire surrounding the model is referring to “hell” as the image of hell in peoples eyes is a place surrounded by terrible things in this case it is fire. The
house on the background suggest that this will be where the main
parts of the film will occur as conventionally in horror film we
see houses where good fights evil.
Main image – the main image is of the model surrounded by fire with
hands around her body. The model is screaming and seems very
uncomfortable which suggest that she is suffering, according to Propps
theory she is the hero who is fighting against the villain who are the hands
around the models body.
Mise-en-scene – the model is wearing a simple t-shirt with a casual jacket, this suggest she is a typical average
working class woman which makes it easier for the majority of the
audience to relate to her(sympathise) as the main target audience will be young adults. The hands which are
surrounding the model don’t look like human hands suggesting that the
audience will see an unusual creature, by doing this it will excite the
audience as they will be seeing something they wouldn’t in the real world. The hands look like they are dragging the model towards the fire
suggesting that they are trying to harm her, fire is a conventional
element used in a horror film as it connotates danger and evil. The
house in the background is a typical scene used in a horror film as it
shows the hero being victimised in there own comfort zone.
Colours – the main colours used are black, red, orange, white and shades of grey. The colours red and orange
are used to represent the evil part of the film as it is used for the fire, also the colours stand out which makes it
appealing to the audience as it becomes more visually appealing to
the audience. Another way the poster is made more appealing to the eyes is by using contrasting colours black and
white, the colour black creates enigma whereas white creates purity which are completely opposite. The
colour grey has been used to create a balance between the colours.
Typeface/ Text – the tagline for the film gives the audience a small glimpse about the who the main character is e.g. “Christine Brown has a good job”
this allows the audience to have a connection with the main character before watching the film. The words “good”, “great” and “bright” all
suggest that the character life is at that moment is going well and that she is happy and settled, by using the word “But” it is implying that it’s all going to change. “going to hell” is suggesting that something unpleasant is going to happen to her as “hell” is a indication of Propp’s theory of evil. “But in
three days she’s going to hell” will create questions in the audience mind as they will be thinking why is she going to hell? What has she done? Etc. The
actual masthead of the poster is in big and bold writing this will draw the audience attention towards the poster instantly. The credits are positioned under the masthead as this is the last part the audience will look at as they will work their way down from the tagline line where they will be already
drawn towards the film. Also the credits are not really the main focus when looking at a poster due to that the colours of the credits is orange so hey
slightly blend in with the colour of the fire. “coming soon” has been included but a date hasn’t been given this will make the audience anxious
about the release date of the film.
The general typeface for the poster is simple this has been done so that the main focus of the poster is the main image as it is powerful and conveys the film in a appropriate way. The font for the masthead is think and simple and has cracks which can be a representation about the main character as she is going to have something creating cracks in her life, by doing this it is adding
a horror element to it which will make it easier for the audience to recognise the horror genre. The font for the tag line is also thin and simple this makes it easier for the audience to quickly read it when passing by. The
masthead and tag line is in white this has been done so that it creates a contrast with the background allowing it to stand out.
Target audience/Genre – the target audience for this film would be young adults aged 15+ who like to watch horror films. The sub-genre for the film is thriller this has been shown through the main image as it creates a sense of
excitement for the audience as they want to know who is that with its hands around the model.
Main image
Tag line
Masthead
Credits
Website
Rule of thirds states that the audience first focus on the left third of an image. For this image on the left third we see the models mouth which shows her screaming, also we can see one hand holding onto the models necklace which. All this this straight away gives a glimpse of the genre of the film to the audience. I think that conventions have been challenged as the main elements have been included in the middle
third of the poster, this includes the majority of the main image and the tagline, this has worked well as the main image is very powerful as it
give a accurate view on what the film will be like.
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