drive 2 digital november 2012

Auto Start-StopQuickclear Windscreen Traffic Sign Recognition

26%

50%

26%

40%

48%

10%

0% 20% 40% 60% 80% 100%

Industry

Ford

DAB Standard DAB Option Not Available

2010 Ford C-MAX2008 2011 All-New Ford Focus

over the last 4 years

Q3 2012

STANDARD

OPTION

NOT AVAILABLE

CONCEPT PRODUCTION

CONCEPT PRODUCTION

Thatcham Category 1 Alarm Ford Eco Mode driver information system Trip Computer

Design Steel Wheels – 5 spoke Body-colour door handles 16” 5x2-spoke alloy wheels

Quickclear heated windscreen Front fog lights Leather-trimmed 4-spoke steering wheel

Chrome finish on upper door line Sports-style front seats Lumbar support on driver seat

17” 10x2-spoke alloy wheels

Premium centre console with armrest Sports Alloy pedals Sports suspension Full body styling kit Rear

lights with LED technology Ford Power Starter button Heated door mirrors Body colour rear sports spoiler

Cruise control with speed limiter Auto headlights, rain sensitive

windscreen wipers and auto dimming rear view mirror Dual-zone Electronic Air Temperature Control (DEATC)

air conditioning LED interior ambient lighting High gloss black upper and lower grilles Chrome door

release lever Aluminium finish front scuff plates Footwell courtesy lights Rear seat folding armrest

Leather gearshift knob Electrically operated rear windows

Hill Start Assist Active Park Assist, including front and rear parking distance sensors

Bi-Xenon headlights Front LED day running lights Partial Leather trimmed seats with heated front seats

Power operated driver seat Power folding door mirrors Deflation Detection System (DDS)

of radio listening

DAB RADIO

ESSENTIAL NICE TO HAVE

Quality installation at an affordable price

‘Black box’ solution fitted in less than an hour

650 Ford Authorised Repair Centres

2.3 million Ford customers for DAB

Ford B-MAX All-New Ford Kuga

MyFordTouch

DAB available on 90% of the Ford range

DAB engineered into future product launches

Aftermarket solution from December 2012

We’re ready and waiting…

•

•

•

•

3%

7% 8%

11% 12% 13%

18%

0%

5%

10%

15%

20%

Dec/Jan Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12

’

Sarah Sillars OBE FIMI

IMI Executive Chair

Launch of ATA DAB

Radio Installation Technician

’

Consumer Impact• Customers can buy a new vehicle

with DAB built-in as standard

• Will affect all other vehicle users:

• New audio unit

• Audio adaptor unit

• Customers need confidence:• Quality of work

• Technician skills & competence

What is involved?• More than replacing

your radio• Remove & replace trim

• Antenna placement

• Install electrical

components

• Integration with vehicle

systemsNeed appropriately skilled

automotive technicians to

complete the job

What does the consumer need to look for?• Approved Installer

• Employing ATA Technician in Digital Audio Broadcasting

• Proven they are capable

• Professionally Registered - credible

• Adhere to a code of conduct providing consumer with

confidence

• ATA Technician in Digital Audio Broadcasting• Developed with industry, for industry

• Specific to DAB Radio Installation

• Recognition of skills, knowledge and competence

• First Technicians achieved

Moving Forward

• With big numbers come big challenges

• 31.3 million in Vehicle Parc

• Consumers need to be confident in Technician

• ATA DAB provides proof of competency

• Assessment Centres

• Competent Technicians

• Consumer Awareness

Route for the Consumer

Find an

Approved

Installer

Book

Appointment

ATA DAB Technician

completes

installation

Satisfied

Customer

Consumer need

for radio

switchover

ATA Digital Audio Broadcasting is now

open to all installers.

Speak to the IMI to find out more.

Digital Radio in the Aftermarket

Clive West, Digital Director, Halfords

1.8millionwefits

???%Sales Growth23%

Of Total Sales

Discussion…

‘Converting the vehicle parc’

ë

DAB IN ASIA-PACIFIC

99

DAB WORLDWIDE

SOURCE: WWW:WORLDDAB.ORG

100

DAB IN EUROPE

SOURCE: WWW:WORLDDAB.ORG

101

Facts

77,8 % of all Germans listen to

radio every day*

Average listening while driving

31 min per day*.

Time Spent Listening 240 minute

per day*.

© 2012 cepolina.com

*ma 2012 Radio II, older than 10 years104

Facts

Digital Radio One national multiplex and several

regional and local multiplexes.

Joint committees between

broadcasters, manufacturers etc.

Website: www.digitalradio.de

(available in English).

© 2012 digitalradio.de

105

Status30.11.2012

Coverage

DAB+ total

Reception area 79,23%

Population coverage 87,78%

© Bundesamt für Kartographie und Geodäsie,

Institut für Rundfunktechnik

Mobile outdoorPortable indoor

106

Stations

DAB+ total

130 digital radio stations and 1

data channel

In particular

117 regional and local radio stations

13 national stations and 1 data channel

107

StationsHighlights

90elf

Football radio station.

Kiraka

Station only for children.

Deutschlandradio

PAD and N-PAD.

Media Broadcast

Data channel with exclusive

content.

108

Marketing

Coordination of all marketing activities

between ARD, Deutschlandradio und

DRD Digitalradio GmbH.

3 sales people to support retailers.

Marketing packages for retailers.

109

Challenges

Euro-Chip.

European regulation to foster Digital

Radio.

Starting a second national multiplex.

Securing the long term financing for

broadcasters.

110

Questions

Helmut G. Bauer

Digital Radio Analyst

Rechtsanwalt

Am Stachelshäuschen 3

D - 51107 Köln/Cologne

Tel: +49 221 98 62 18 6

Fax: +49 221 98 62 18 7

Mobile: +49 175 16 46 51 1

E-Mail: hgb@hgb.fm

Skype: helmutg.bauer

111

GarminThe Global Leader in Personal Navigation Devices

• Worldwide company:

– Over 9,300 associates

– Nearly16 million units in 2011

– Expected 2012 revenue $2.8B

• Strategic emphasis on:

– Market segmentation

– Vertical integration

First sat-nav with DAB/TPEG Trafficdezl - 7” Commercial truck sat-nav

DAB

Smartphone

Link

Strong consumer demand for traffic

information:– 90% Germans use traffic

information*

– 80% UK customers would purchase new Digital Traffic Service**

Traffic is a ‘Killer App’ for sat-navs.

...Other services

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Germany UK

*Source: GfK, 12 months to August

**Source: Garmin survey, September 2013

What can Digital do that analogue

can’t?

300 traffic messages 3000 traffic messages

Analogue Digital

1. Exact, pinpointed traffic information

2. Show all traffic reports

3. Faster updates

4. The right model:

Quality Traffic - Lifetime FREE of SUBSCRIPTION

Digital is the future for traffic

...We still need better DAB signal strength & coverage

0

10

20

30

40

50

60

70

80

90

100

Q1 2004 Q1 2006 Q1 2008 Q1 2010 Q1 2011Q2 2011Q3 2011Q4 2011Q1 2012Q2 2012

RAJAR, 3 months, 15+

% o

f a

du

lts

list

enin

g t

o

rad

ioRadio in-car is stronger than ever

Connected car – opportunity & threat

Source:: SBD consulting

Fast forward to driverless cars

Apps are key for smartphones

• 54% of adults (12.8m) own a smartphone

• 82% of these downloaded at least one app

• 35% downloaded a radio app

Source: MIDAS November 2011

Base: All Respondents

Nov 2011: Unwed Base = 1,614, Wgt Base = 23,410

Radio apps are heavily used

45

14

21

13

At least once a week About once a month Less often Never

124

Source: MIDAS November 2011

Base: All smart phone owners who have downloaded a radio app

Nov 2011 15+: Unwed Base = 312, Wgt Base = 4,483

Nov 2011 15-34: Unwed Base = 113, Wgt Base = 2,934

Nov 2011 35-54: Unwed Base = 154, Wgt Base = 1,348

How often do you use the radio apps on your phone?% of mobile phone users who have downloaded a radio app

Options for apps in-car

• Simple playout

• Tethered

• Embedded

Significant Barriers

1. No common standard for tethered/embedded apps

2. 3G/4G coverage and costs

3. Business models (people want it free)

4. Ease of use and safety

Next Steps

1. Standardise technology for integrating apps and adapt them for in-car

2. Build UK Radioplayer as the must-have radio aggregator for the UK

3. Build hybrid FM/DAB/IP services in-car

Station Apps

’