driving seo strategy by listening to customers

@adammelson

Driving SEO By Listening To

Customers

@adammelson

Adam Melson

SEER Interactive

@adammelson

adamm@seerinteractive.com

@adammelson

–

–

–

@adammelson

Share a $14,000/hr Strategy

@adammelson

Get the CEO to take

immediate action.

@adammelson

60 minutes = 10% Growth

@adammelson

How to bring $225,000 back to

your bottom line.

@adammelson

Adding Value

@adammelson

Shouting

Content

@adammelsonhttp://www.flickr.com/photos/cooperweb/

Scholarship

Linkbuilding

@adammelson

When did I first listen to

customers?

@adammelson

A long time

ago in a

place in the

middle of

PA…

@adammelson

Emotional Triggers

Penalties

Conduct Further

Reseach

@adammelson

Results:

Felony +41%

Caught +160%

@adammelson

Pennsylvania:

$91 Billion

Insurance Market

@adammelson

How are we listening?

How are we creating value?

@adammelson

Got Rankings

Got Traffic

No Conversions?

Well I did my job, so…

@adammelson

Where are

my results?

@adammelson

@adammelson

What about that $14,000 and

that $225,000?

Listen outside the internet

@adammelson

Pitch This

With Purpose

@adammelson

What

We Heard

@adammelson

What

We Really

Heard

@adammelson

Make the

Case

@adammelson

Make the

Real Case

@adammelson

This is the

case.

Your competitors are easier.

@adammelson

STEP 2

STEP 3

@adammelson

STEP 2

STEP 3

!

@adammelson

STEP 4

STEP 2

STEP 3

!

!

@adammelson

STEP 4

STEP 5

STEP 2

STEP 3

!

!

!

!

!

!

@adammelson

STEP 4

STEP 6

STEP 5

STEP 2

STEP 3

!

!

!

!

!

!

@adammelson

STEP 2

STEP 3

STEP 4

STEP 6

STEP 5

STEP 2

STEP 3

!

!

!

!

!

!

Competitor You

@adammelson

If there isn’t a

reaction like

this...

@adammelson

No amount of traffic will fix long

& broken.

@adammelson

Moved from

40 to top 4

@adammelson

“When clients think they want

rankings, they really want

money.”

- @nicomiceli

Better Understand The Business

@adammelson

Clients may

be skeptical.

@adammelson

My Customer

Experience?

@adammelson

Now We’re

Talking About

People.

@adammelson

“No one is exempt from the

rule that learning occurs

through recognition of error.”

Alexander Lowen - Bioenergetics

@adammelson

What

We Heard

@adammelson

What

We Really

Heard

@adammelson

This is the

case.

@adammelson

This is the

real case.

@adammelsonhttp://www.flickr.com/photos/cooperweb/

Scholarship

Linkbuilding

@adammelsonhttp://www.flickr.com/photos/cooperweb/

Be

Personable

@adammelsonhttp://www.flickr.com/photos/cooperweb/

Be

Personable +

Anchor Text

@adammelson

Stop Scholarshipping For Link.

@adammelson

Create Value

@adammelson

When creating value is the

purpose of an activity, greater

successes than links will be

realized.

Earn more organic & PPC $$$,

Save Affiliate Payout.

@adammelson

Customer

Wants a

Coupon

@adammelson

But…I…

Coupon

Code?

@adammelson

Customer

Still Wants a

Coupon

@adammelson

What

We Heard

@adammelson

Customer

Still Wants a

Coupon

@adammelson

This is the

case

@adammelson

Research

leading up to

the real

case….

@adammelson

Research

leading up to

the real

case….

@adammelson

Research

leading up to

the real

case….

@adammelson

Research

leading up to

the real

case….

@adammelson

Research

leading up to

the real

case...

@adammelson

Wait, what?

@adammelson

Research

leading up to

the real

case...

@adammelson

This is the

real case

@adammelson

10,000

29%

$800,000+

@adammelson

Go to your PPC team today.

Get your branded keywords.

@adammelson

This is the

real case

@adammelson

“No one is exempt from the

rule that learning occurs

through recognition of error.”

Alexander Lowen - Bioenergetics

@adammelson

This is the

real case

Listen outside the internet

@adammelson

This is the

case.

Your competitors are easier.

@adammelson

STEP 2

STEP 3

STEP 4

STEP 6

STEP 5

STEP 2

STEP 3

!

!

!

!

!

!

Better Understand the Business

@adammelson

This is the

real case.

Earn more organic & PPC $$$,

Save Affiliate Payout.

@adammelson

This is the

real case

@adammelson

Adam Melson

SEER Interactive

@adammelson

adamm@seerinteractive.com