driving the contactless experience with mobile phones€¦ · 11/10/2005 · with the nokia 3220...
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1 © NOKIA Nokia_P&T T.Zalewski 1005
Driving the Contactless Experience withMobile Phones
Tom ZalewskiNokia Ventures Organization
October 11th, 2005Miami, FL
2 © NOKIA Nokia_P&T T.Zalewski 1005
Nokia at a GlanceNokia at a Glance• Nokia is about connecting people • Over 50,000 employees from more than 120 countries• 2004 net sales: 36 billion, net profit: 3.9 billion• Sales in more than 130 countries• Approximately 500 – 600 million Nokia phone users globally• 4 business groups:
Mobile Phones Enterprise
Multimedia Networks
3 © NOKIA Nokia_P&T T.Zalewski 1005
The mobile phone has become one of The mobile phone has become one of the essentials that consumers carry with the essentials that consumers carry with
themthemMobile phone subscriptions globally, millions
1992 1993 1994 1995 1996 1997 1998 1999 20001991 2007e20022001 20030
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
Current global
penetration 24 %
Source: Nokia 2004
4 © NOKIA Nokia_P&T T.Zalewski 1005
Rapid Mobile Technology Development Rapid Mobile Technology Development Fuels New Innovation OpportunitiesFuels New Innovation Opportunities
Mobile software
Software driven innovation is accelerating
Strong trend towards multi-radio access and IP convergence
Rapid development processor technologies and key electronic components
New digital convergence product and services
Mobile access
Mobile Hardware
5 © NOKIA Nokia_P&T T.Zalewski 1005
Life goes Mobile: Device ConvergenceLife goes Mobile: Device ConvergenceMultimedia Messages
InternetBrowsing
Corporate e-mailconnectivity
Payment &Ticketing
Vertical Applications /Enterprise Solutions
Share Pictures, Music and Video
VideoDownload
Mobile meetings
Set-top-boxes
Interactive on-line gaming
Rich MediaDelivery
Real Time Video Sharing
6 © NOKIA Nokia_P&T T.Zalewski 1005
New touchNew touch--based mobile services based mobile services emergingemerging
TOU CHTOU CH
Your phoneis your travelcard!
Your phoneis your eventticket!
Get informationby touchingsmart posters!
Your phoneis your creditcard!
Download contentby touchingsmart posters!
Buy goods fromvending machineswith your phone!
7 © NOKIA Nokia_P&T T.Zalewski 1005
Early Experience with Contactless Early Experience with Contactless PaymentsPayments
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Mobile Phone Payment Mobile Phone Payment RequirementsRequirementsConsumer
• Speed and convenience• Transparent, hassle-free technology• Beneficial, value-add service• Wants a better experience• Wants to be treated special
Merchant• Provides clear benefits• Technology that works • Cost effective, efficient and secure• Enhances Brand awareness• Ability to connect with the customer
simple, reliable, secure
9 © NOKIA Nokia_P&T T.Zalewski 1005
Retail Payment Retail Payment -- Irving, TX 2003Irving, TX 2003•Payment for small retail purchases
•Passive RFID tags in Nokia phone SmartCoversTM for 3300/3500/6360
•Nokia, MasterCard, Chase, AT&T, 8 retailers
•Messaging Platform for retail advertisements
10 © NOKIA Nokia_P&T T.Zalewski 1005
NFC NFC -- Near Field Communication Near Field Communication TechnologyTechnology
Improved Usability in the Physical Environment
11 © NOKIA Nokia_P&T T.Zalewski 1005
Near Field Communication (NFC) is an Near Field Communication (NFC) is an Evolution of Contactless and Short Range Evolution of Contactless and Short Range
RFID TechnologiesRFID TechnologiesWhat is Contactless / RFID?• Stands for Radio Frequency
Identification
• The data carrier is generally called a Tag and attached to an item or location
• Tags are passive (battery-less), in sticker or disc format
• The data gatherer is termed a Reader
• Radio frequency 13.56 Mhz
What is NFC?
• Operating distance of a few centimeters optimized for service initiation and discovery
• Standardized in ISO 18092 and backwards compatible with 80% of existing contactless solutions, i.e. MiFare and FeliCa
• Expands “RFID reader”-only, “RFID tag”-only and “SmartCard”-only solutions for consumers
• Radio frequency 13.56 Mhz
12 © NOKIA Nokia_P&T T.Zalewski 1005
NFC Supports 3 Main Mobile NFC Supports 3 Main Mobile ApplicationsApplications
Mobile Payment & Transaction
Mobile Payment & Transaction
Peer-to-Peer Communication
Peer-to-Peer Communication
Access to Info On-the-move
Passive RFID Tags
SecureSmart CardTechnology
Service Discovery
Simple Connectivity
13 © NOKIA Nokia_P&T T.Zalewski 1005
NFC Complements and Simplifies SetNFC Complements and Simplifies Set--up up
for Bluetooth, WiFi and Other Bearersfor Bluetooth, WiFi and Other Bearers
Near Field Communication
ILLUSTRATIVE
Suitability for service initiation
Long range and more permanent connections
Close range and simple interaction
Barcode
Infrared
Bluetooth
WiFi
Ease of useMore setup or precision required
Easy setup and intuitive use
Note: Specific applications of technologies may differ
14 © NOKIA Nokia_P&T T.Zalewski 1005
Secure NFC payment and ticketingSecure NFC payment and ticketingwith the Nokia 3220 Phonewith the Nokia 3220 Phone
•• NFC enabled mobile phone NFC enabled mobile phone for secure mobile for secure mobile contactless payments and ticketingcontactless payments and ticketing
• Incorporates secure Java smart card chip in the shell
• Various smart card applications, such as Visa and MasterCard PayPass can be stored
•• Compliant with existing contactless smart Compliant with existing contactless smart card infrastructure for point of sales and card infrastructure for point of sales and public mass transportpublic mass transport
•• Open system to support additional Open system to support additional applicationsapplications
•• Over the air application management and Over the air application management and value downloadvalue download
15 © NOKIA Nokia_P&T T.Zalewski 1005
SummarySummary
Contactless and NFC support the Touch-paradigm =An easy and intuitive way of using the phone in consumer / retail environments
Easy access to services, which means
• High Return of Investment (ROI) consumer use cases
• Intuitive way to service discovery, ticketing and payment
www.nokia.com/nfcwww.nokia.com/rfid
16 © NOKIA Nokia_P&T T.Zalewski 1005
-Lopetuskalvoksi tämä + Nokian logo keskelle-Lopetuskalvoksi tämä + Nokian logo keskelle
www.nokia.com/nfc
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