dubai 2013 think digital travel

Saturday 28 September 13

we started off in a pretty bad placeSaturday 28 September 13

we started off in a pretty bad placeSaturday 28 September 13

fearSaturday 28 September 13

processplatformspeoplefear

Saturday 28 September 13

processplatformspeoplefearlanguagelearn to speak their

Saturday 28 September 13

processplatformspeoplefearlanguagelearn to speak their

it’s NOT aboutyou

Saturday 28 September 13

processplatformspeoplefearlanguagelearn to speak their

it’s NOT aboutyouit’s about

USSaturday 28 September 13

processplatformspeoplefearlanguagelearn to speak their

show themit’s NOT aboutyouit’s about

USSaturday 28 September 13

processplatformspeoplefearlanguagelearn to speak their

show themit’s NOT aboutyouit’s about

USdon’t TELL

themSaturday 28 September 13

Saturday 28 September 13

Saturday 28 September 13

Saturday 28 September 13

Saturday 28 September 13

SimpleSTRATEGYworks

Saturday 28 September 13

SimpleSTRATEGYworkstravelis social

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SimpleSTRATEGYworkstravelis socialmedia revolution

Saturday 28 September 13

SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile

Saturday 28 September 13

SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile

attract

Saturday 28 September 13

SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile

attractengage

Saturday 28 September 13

SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile

attractengageconvert

Saturday 28 September 13

SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile

attractengageconvertretain

Saturday 28 September 13

SimpleSTRATEGYworkstravelis socialmedia revolutionhappening on mobile

attractengageconvertretain

consumer expectsbe where the

to find youSaturday 28 September 13

context

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contextconstantly

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contextconstantly consumerconnected

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contextconstantly consumerconnected

massmediaSaturday 28 September 13

contextconstantly consumerconnected

massmediaBRANDS

Saturday 28 September 13

contextconstantly consumerconnected

massmediaBRANDS

controlSaturday 28 September 13

Saturday 28 September 13

insight:

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social media has become the platform where consumers are finding inspiration, sharing their experiences and voicing their opinions, and also interacting with brands in real time.

insight:

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Saturday 28 September 13

workthatpartnershipscreate

Saturday 28 September 13

workthatpartnershipscreate “NO, I don’t want a IO!”

Saturday 28 September 13

Saturday 28 September 13

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more than 90% of travel decisions are being made online

Saturday 28 September 13

more than 90% of travel decisions are being made online

travel is the #1 commodity sold online in the USA

Saturday 28 September 13

more than 90% of travel decisions are being made online

travel is the #1 commodity sold online in the USA

South African travel arrivals are growing at more than double the global standard of 4,4%

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Saturday 28 September 13

https://vimeo.com/44619388

sometimes markets do a better job than the marketers

Saturday 28 September 13

https://vimeo.com/44619388

sometimes markets do a better job than the marketers

Saturday 28 September 13

https://vimeo.com/4461938

user generated content can be curated, amplified and used cost effectively

Saturday 28 September 13

https://vimeo.com/4461938

user generated content can be curated, amplified and used cost effectively

Saturday 28 September 13

Saturday 28 September 13

& thenthingto do the next

get them

Saturday 28 September 13

& thenthingto do the next

get themconvert

Saturday 28 September 13

Saturday 28 September 13

besmart

Saturday 28 September 13

connectbesmart

Saturday 28 September 13

connect

be real besmart

Saturday 28 September 13

be bold connect

be real besmart

Saturday 28 September 13

be bold connect

be real besmart& take risks

Saturday 28 September 13

be bold connect

remix it

be real besmart& take risks

Saturday 28 September 13

be bold connect

remix it

be real

have some FUN

besmart& take risks

Saturday 28 September 13

be bold connect

remix it

be real

have some FUN

besmart& take risks

beautifulSaturday 28 September 13

be bold connect

remix it

be real

have some FUN

besmart& take risks

participatebeautifulSaturday 28 September 13

you need to stay inspired and connectedSaturday 28 September 13

you need to stay inspired and connectedSaturday 28 September 13

thankyou

Saturday 28 September 13