dustin hall's portfolio
Post on 14-Apr-2017
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HELLO!I hope you enjoy what you see.
1. Levis Campaign
2. Mrs. Baird’s
3. My Bubba & Mi
4. Stewart’s Original
5. Ntuition Gaming
6. Weber Grill
7. Atomic 82
8. Garden of the Gods
9. The Glitch Mob
10. Bermuda
CONTENTS
LEVI’S CAMPAIGNThe Mission: Create a campaign for
an existing company focused on the
promotion of sustainability.
The Idea: The campaign “Take a
chance, give a chance” revolves around
the idea of customers returning their
old, worn out Levi’s jeans to a Levi’s
store to receive a discount on their next
new pair of jeans. The old jeans are then
cleaned, recycled, and transformed
into new jeans to be given to someone
in need. This drives the sales of jeans
up, provides for the less fortunate, and
promotes sustainability.
The Design: The focus of the design is
centered around an American, blue collar
society depicted through American flags
and photographic imagery. I kept in mind
the Levi’s brand while still incorporating
the “American” theme.
1.
MRS. BAIRD’S2.The Mission: Create a new brand
perspective for Mrs. Baird’s including
logos and marketing strategies.
The Idea: Bring a more playful side to
Mrs. Baird’s so that it is not just a bread
company, but a company that will leave
a lasting impression.
The Design: The purpose behind the
design is to show a world without bread
and how messy that world would be. It
also pushes the viewer to realize that a
sandwich without bread is not a sandwich,
and that the bread makes all the difference.
The Tagline: It’s nothing without Mrs. Baird’s.
The Team: Dustin Hall: Art DirectorTyler Demarcus
Kreshnike Duraku
Ruben Mauricio
Martin Nogueira
Thang Vu
MY BUBBA & MI3.The Mission: Design and code a
website for a small band using HTML
and CSS.
The Idea: Create a website that is
inviting and wholesome to reflect the
humble folk music of My Bubba & Mi.
I also wanted to make sure that any
fans that visited the page would have
a memorable experience by having a
clean user flow.
The Design: The design was
developed using HTML5 and CSS3. I
introduced a theme revolving around
an inviting forest so that the user would
feel comfortable in the atmosphere and
want to stay/return. I chose the color
pallet based on the personalities of the
band members, all the while maintaining
the overall inviting feeling.
STEWART’S ORIGINAL4.The Mission: Redesign the look of
Stewart’s Original Root Beer.
The Idea: Completely flip Stewart’s
old-fashioned style that is widely
used with root beer companies today
to a more modern look. In doing
so, Stewart’s will be able to more
adequately reach their target audience.
The Design: My goal was to give
the company a modern spin while
still incorporating old-fashioned
elements. I achieved this by using
more of a modern color pallet and
modern shape treatments while tying in
embellishments to hint at old fashion.
NTUITION GAMING5.The Mission: Create a magazine
company, logo, covers and spreads.
The Idea: Construct a gaming
magazine that acts as a hub for
everything video game-related. The
name “Ntuition Gaming” stemmed from
the idea that a viewer can understand
and channel everything going on in the
gaming realm from one source.
The Design: Gaming magazines have
developed a trend of taking screenshots
from video games and slapping it
on the cover; I wanted to break that
trend. To me, the cover should be a
treat inviting the viewer to look inside. I
wanted the covers to be consistent and
have a collector’s mentality.
WEBER GRILL6.The Mission: Develop an ad campaign
for Weber Grill.
The Idea: Create an ad that grabs
the attention of the viewer quickly
and leaves a lasting impression. I
used a misdirect to achieve this effect
by shocking the viewer initially and
bringing it all together at the end.
The Design: By keeping the design
simple and clean, the viewer’s focus
stays strictly on the text and helps get
the point across faster. This also makes
the misdirect more rewarding in the end.
The Tagline: The grill of your dreams.
The Team: Dustin Hall
Maria Miranda
The Grill of Your Dreams
ATOMIC 827.The Mission: Create a clothing brand and marketing strategy.
The Idea: Create a brand that reaches out to men who want to stand out and take charge of their life. The name of the brand came from the idea that the clothing would completely change the DNA of the person wearing the clothes. We chose atomic number 82 because it is the element lead; it became a play-on-words, and we also liked the idea of our demographic being leaders.
The Design: We wanted the design to feel premium, so we went with a clean approach. By doing this it made every minor detail of the utmost importance.
The Team: Dustin Hall
Jake Bloom
GARDEN OF THE GODS8.The Mission: Design a cohesive
wayfinding system for the Garden of
the Gods by creating a series of icons.
The Idea: Create a more cohesive and
easy to understand system to guide the
visitors throughout the park.
The Design: I made the signage more
of an icon system so that visitors could
relate to and understand the meaning
of the signage from any nationality.
I also divided the signage between
attractions (circle frames) and
non-attractions (square frames).
N
THE GLITCH MOB9.The Mission: Design a two-disk set for
The Glitch Mob with a poster and insert.
The Idea: Create a story that could be
displayed throughout all of The Glitch
Mob’s brand.
The Design: By introducing a
mysterious world through the music
and design, the consumer is drawn
into the story that is unfolding in
front of them. The entire design was
based around geometric shapes that
mimicked the style of the music.
BERMUDA10.The Mission: Create a company from
the ground up, including company brand,
logo, and deliverables.
The Idea: Design a place that would
change the way people look at spas
forever. We wanted to create a place for
people to go when they wanted to get
completely off the grid. This was done by
placing the spa underground so people
could escape from cell phone service
and wifi, thus achieving a higher level of
relaxation without distractions.
The Design: We wanted this to be a
company that both women and men
would feel comfortable visiting, so
instead of sticking to the feminine, heavy
design seen in most spas today, we went
with a clean, modern design that was
gender neutral yet still comforting.
The Team: Dustin Hall
Holly Aldriedge
Ayla Haynes
DUSTIN HALL
Mobile: 817-648-1306Email: dustinhall1988@yahoo.com
THANK YOU FOR VIEWING MY WORK!
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