dw 2015: ivar steen-johnsen nordic screens
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PowerPoint-presentasjon
The new generation setting the media industry agenda
COO Ivar Steen-Johnsen, Nordic Screens MCN with YouTuberS Henrik Hildre, Baibai & Huginn and Hvard Nordlie Mathiesen, ALACHO
Digital Winners
Oct 22 2015
Digital Winners 2015
How to build trust today with your future customers
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Digital Winners 2015
TubeCon Helsinki August 2015.
Fans cheering their YouTube-stars.
Fandom is core at YouTube. YouTubers are the new pop stars. Huge influencers, weather they are gamers, beauty video bloggers, humorist, mucicialns, sports enthusiasts.
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Digital Winners 2015
What is a Multi Channel network. From the talents perspective this is it:
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22 millioner visninger/mnd. 280 kanaler. Ett r+
Digital Winners 2015
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Daily trafic development Nordic Screens MCN
Digital Winners 2015
Nordic Screens now reaching 1 million views every day.
Nordic OPEN rapidly growing. Already more 750 channels in Norway and Denmark, publishing about 100 new videos every day.
In one year we have built a network delivering about the same number of daily streams as VGTV and TV 2 and three times the size of Dagbladet. But we have to admit we are only half has big as NRK
SOURCE: NIP http://tnslistene.no/?list_id=11&list_type=3&week=39&year=2015&report=day&metric=avrch_000
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Kilde: TNS Forbruker & Media 15/2 tlf
Digital Winners 2015
If we look at Daily coverage, YouTube is now the second largest commercial TV operation in Norway after TV 2. it is larger than TV Norge, TV 3, VGTV and NRK nett-TV
Kilde: TNS Forbruker & Media 15/2 tlf
Digital Winners 2015
Here we see how the different age groups are using TV.
72 percent men, 28 percent women
Digital Winners 2015
The demografics leaving TV are spending time on YouTube.
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Digital Winners 2015
HENRIK HILDE, Baibai & Huginn:
How he and Jonas work. How often they publish, WHAT they publish
How the grew from 0 to 30 000 subscribers in one year.
How they relate to their audience.
What his take is on: Will they turn to newspaper when they have grown up?
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Digital Winners 2015
Hvard Nordlie Mathiesen
Gamer and entertainer!
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Digital Winners 2015
Omegle is a LIVE service. Baibai & Huginn told their fans they would be on at a spesific time.
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Nordic Screens business overview
B2B
Consulting
Partnering with Ad/Media agencies.
Build and manage YouTube-channels for businesses.
One stop shop for
Ideas
Production / Studio
Publishing
Programming
Marketing YT / Adwords
Sponsorship
Cooperations with influencers
Analyisis
Rights control
Network of YouTube Channels
Build a excellent talent base.
Represent channels / trafic towards advertisers and sponsors
Digital Winners 2015
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GlittergirlC
Noobwork
Andyax
Baibai & Huginn
Stina Blogg
Culinary Circus
Digital Winners 2015
We are often asked how we make money.
Of course there is advertising in front of the videos on YouTube. But most of that income goes directly to the channel owner.
But influencer marketing is growing rapidly these days, and we have many good examples on how our YouTubers make their fans aware of products, or influence them on how to think.
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ADVICE NO 1 : Get started
Digital Winners 2015
Hva er riktig timing?
Ja, noe skjer. Men kan vi ikke vente?
Vr anbefaling er komme i gang. Det blir ikke lettere etter hvert.
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ADVICE NO 2 : Make a strategy and think long term
Digital Winners 2015
En 14 dagers kampanje i oktober holder ikke.
Det er ndvendig tenke. Og det er ndvendig lage en langsiktig plan.
Som reklamekjpere er dere vant til bestille en kampanje og f den levert. Som innholdsaktrer m dere tenke i nye baner.
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ADVICE 3: How can video help your business?
Digital Winners 2015
Auguste &Louis Lumiere - Brothers
50 sec film of the steam train arriving from Marseille La Ciotat.
the Lumire Brothers' mother Josphine and Louis' daughter Suzanne on the platform.
Betalene publikum
Frste gang !
Front row ducking, felt the train arrived into the room. It is unedited. It is just a clip from real life.
There STILL are noe stronger way of communicating than via moving pictures.
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ADVICE 4: Brands need an Editor in Chief and a video strategy
BEFORE
NOW
Technical platforms
Networks & Advisors
Digital Winners 2015
YouTube -
Egne nettsider
Instagram,
Kanskje Twitter
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Brand
Mass Medium
Public
Brand
Public
End points
The young (that are leaving TV) are with us at YouTube
YouTube is authentic, there is no filter.
Video is the preferred way of communictaion
LIVE is growing
Engagement is Global and local
Perhaps time to think: How could I benefit from using the global broadcasting platform?
Digital Winners 2015
ivar@nordicscreens.no
Digital Winners 2015
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