e-business and e-marketing proposal “you deserve what you dream” date: 5 th april 2009 time:...

E-Business and E-Marketing Proposal

“YOU DESERVE WHAT YOU DREAM” 

Date: 5th April 2009Time: 2pm

Venue: DKG 2/3, Northern University Of Malaysia (UUM)

By: Stephanie Ng, J.M. Ko, C.Y. On

Presentation Outline 1. Business Introduction 2. Situational Analysis 3. Strategic Planning 4. E-Business Model 5. E-Marketing Objectives 6. E-Marketing Strategies 7. Budget 8. Why YOU should invest in our ideas.

1. Business Introduction What?- Online home interior design customisation - Also provide renovation and building services- A unique offering of feng shui services- Not limited to house only, also accept office design,

renovation and building. Why?- More people are getting their belongings customised- More technology savvied people- Advancement of dot com business in this era Where?- Operating within Malaysia in the initial stage- Targets urban areas such as main cities When?- Will start operation after securing sufficient funds in a

favourable environment (PEST)

How?

Strengths Weaknesses

Opportunities Threats

2. Situational Analysis

Uncertainty Avoidance

Convenience

Lack of Physical Interaction

High Financial Risk

Increase of Living Standard

FengShui Elements Concern

Customization

Inconsistence of Economic

New Entrants

Competitive Analysis

Physical Competitor:

ID BenchmarkArchideco Design

Alpex Design

Virtual Company:

iRENOVATE.com

3. Strategic PlanningSegmentation/Targeting 3.1 Demographic targeting3.1.1 Gender- Men and women- decision maker of the house, creative3.1.2 Income - Upscale(over RM55, 000 per year)and middle

income (RM33, 000 to RM55, 000 per year). - Target mostly upscale customers- customisation

always come with a cost

3.1.3 Education - educated people- internet and technology savvied3.1.4 Age- late generation Y (27-30 years old) and

generation X (31-48 years old), - most of these people are internet

savvied, have a stable career and have their own income.

3. 2 Geo-demographic Targeting- urban areas such as Kuala Lumpur, Penang,

Selangor and Putrajaya - diplomats and ambassadors from every country

also live around K.L area- renovate their houses to bring a touch of their

own home concept to remind them of their home country.

Innovators target the innovators within our target markets

as these people will be among the first who will be willing to try out our service.

have to change the values and beliefs of the consumers and introduce them to the online business of its kind.

4.2 Differentiation Augmented Service- Provide feng shui services in addition to our core

business which is designing, renovating and building.

- authentic good Feng Shui arrangement helps people everywhere for the enhancement of life-path regardless their religious, belief & way of life.

Customers to co-design their dream house- Provide software which enables them to do

simple design virtually- use within our website after registering

4. E-business ModelRevenue ModelDesign Fee We will be charging the fee according to the design that we create. Size, sophistication Referral fee Contractor Partnerships member Feng Shui We will be entitled to a certain amount of referral fee from those parties as we are

referring them with our customers. Advertising Contractor Partnerships member Feng Shui- Loan companies, property companies etcWe will be charging advertising fee for every advertisements advertised in our

company.

Business Partners1. Furniture

2. Floors & Stairs3. Lighting & Electrical4. Arts5. Carpets6. Plumbing & Septic Systems7. Windows8. Paint

5. E-Marketing Objectives1. Increase Brand Awareness-new brand in town -required to make our brandknown especially towards of our target customers2. Deliver Accurate Service Knowledge-give a clear picture of what we are offering andhow we are operating so that customers will haveconfidence in our business.3. Sell our Services- educate our potential target customers that ourcompany provides many values compared to thosetraditional physical companies

6. E-Marketing Strategies (Services)6.1 Values Convenience- Communication, editing, travelling Uncertainty Avoidance- avoid uncertainties that the customers may reject ourdesigns by claiming those are not the design that they

hadin mind. Speed-eliminate frequent physical meetings, quick onlineCommunication, ideas will not be pending for approval

One-stop website for all purposes- Do from scratch to an entity- design, renovate, build, furniture, lightings etc

More Designs- Blend of classic and traditional designs

Feng shui values- Benefit of feng shui- be in harmony with nature

6.2 Branding StrategiesLogo

Slogan“You Deserve What You Dream” Service MixCore- Design, renovate and buildAugmented- Feng Shui

Price Pricing depends on the services that customers choose Considers size of house, materials chosen etc

1. Offline Channel- Office cum showrooms @ KL, S’gor, Penang, JB- Malaysians still skeptical about online business-

presence of physical entity to get trust and confidence2. Online Channel (internet)- To perform transactional functionsi) make contact with buyersii) e-mailing iii) links to all our affiliates’ websites.

Place

PromotionOffline Promo1. Advertising- Design Magazines, Newspapers2. Word of Mouth- Innovators- opinion leaders- good outcome, will

asked by friends, familyOnline Promo1. Banner Advertising- At high traffic websites eg www.thestaronline.com2. Search Engine Registration and Optimisation- 80% search are through search engines- Google,

Yahoo3. Link Building

7. BudgetRequired for: Office/Showrooms (x4) Workforce- Designers, Admin Clerks etc Website building- Outsourced Marketing Expenses- Offline and Online Design Equipments Miscellaneous

Estimated budget = RM 1- 2 million*(Detailed budget available upon request after presentation)

8. Why YOU should invest1. Has Potential to Expand our Company and Increase

Market Share- Now for affluent customers, as time goes by, customisation

will be comerciallised as a normal service- new strategies and offerings for these new segments

2. Bright Opportunity Ahead for Our E-business- Advancing technology- More tech savvied people- Dot com business expanding

3. . Confident Entrepreneurs- Different strengths combined well to make a strong team- enthusiastic, gen-y- tech savvied as we grew up with tech- University students

The End

Thank You