e-business concept
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© Soft Format L, 2005-2006
We dare tame it…
“The web is the most selfish environment in the world”
Daniel Rosensweig
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© Soft Format L, 2005-2006
SF E-BUSINESS SUITE
Making Innovation Serve Your BusinessMaking Innovation Serve Your Business
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© Soft Format L, 2005-2006
E-commerce tendencies E-commerce is becoming an integral profit
source for virtually any business
E-commerce is the fastest growing sales channel
Online sales grew almost 5 times in 5 years
The volumes are estimated to quadruple by 2010
only the tip of the iceberg
2000 2001 2002 2003 2004 2005 2006
% of e-commerce sales of total U.S. retail sales
2008 2010
0,6
1,21,3
1,6
2,0
2,22,6
10
12
Why businesses go “e”
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© Soft Format L, 2005-2006
Changes that call for a New Business Model
GlobalizationGlobalization
Globalization is not new, but today it's more rapid and pervasive.
Distance is becoming a shrinking barrier. Markets are globalizing rapidly, as are the
companies that compete in them. Considerable share of sales of companies
come from outside the headquarters country.
Geographic proximity is no longer essential for people to work together.
World trade economy is growing at more than five times the rate of world gross domestic product.
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© Soft Format L, 2005-2006
Changes that call for a New Business Model
ChangeChangeDynamicsDynamics
• The magnitude of today's environmental, competitive, and global market change is unprecedented. It's a very interesting and exciting world, but it's also volatile and dynamic. It’s extremely fast, with explosive upsurges and sudden downturns.
The pace of change has become so rapid that it brought a different type of firms as dominant and marked an entirely new era of business.
The WalkmanTM case is already a sample of leadership tactics on the market, which is now achievable for not only the global corporation, but also for SMEs. “It’s not the big – that eats the small; it’s the fast that eats the slow”.
This new environment is also characterized by more far-reaching technological advances, and a consumer who has adjusted to this quicker pace and whose fickle preferences are revised with the speed of a television commercial.
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© Soft Format L, 2005-2006
Changes that call for a New Business Model
InformationInformation
Information is becoming readily available around the globe at an unprecedented pace. Customers, competitors, and innovators have instant access to each other. Technological change, especially change in information and communication technology, delivered the Information Age and converted it to the Knowledge Age. Convergence of R&D, technology, trade, finance, communication and information have resulted in opening of economies, global hyper competition and interdependency of businesses. Though we cannot predict the future, we can get a handle on trends and new technologies, which give us a way to foresee what will happen next and take an advantage of change to convert risks into opportunities.
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© Soft Format L, 2005-2006
Changes that call for a New Business Model
Business & Business & TechnologicalTechnologicalConvergenceConvergence
Convergence is about competition increasingly transcending conventional product market boundaries. The effect of technology convergence can be currently observed as the collision of existing business models. In a more long-term context, technology convergence can be responsible for reshaping entire markets.The value-added potential of many businesses is shifting toward knowledge, systemic innovation, and service-based activities. Currently the market is saturated with emerging business opportunities, These opportunities, as well as threats, are not evident for everybody since much market shaping and driving competitive activity occurs where markets intersect.
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© Soft Format L, 2005-2006
Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations.
We are presenting to you our unique and cost-effective business offer, which will enable Your Company build successful and innovative business on the Internet and fully leverage the business opportunities that Internet gives you.
Our Business Offer
As an As an innovative innovative
company, our company, our goal is not just goal is not just
to provide to provide ideas but to ideas but to make these make these ideas deliver ideas deliver
business business results.results.
Soft Format teamSoft Format team
Where is the opportunity?
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© Soft Format L, 2005-2006
Analysis of major traditional retail models
CornerCorner StoreStore SupermarketSupermarket
Advantage of easy access and personal relations with the customer;
Consumers more likely to have more involvement in the product;
Quality-Dependant Customers Loyalty;
Personalized shopping experience;
Personal recommendations of the trusted person as the most effective marketing
Sales volume achieved by the convenience of purchase;
Consumers with a relatively low involvement in the product;
Product quality matters less than brand name and pricing;
No way to personalize shopping experience;
Total shift from niche marketing to mass marketing.
Customer Oriented Customer Oriented BusinessBusiness
Sales Oriented Sales Oriented BusinessBusiness Next
© Soft Format L, 2005-2006
Traditional e-Commerce Model
Customer 2
Warehouse
Manufacturer
Store
Office
Potential Consumers
Customer 1 BroadcastingPrint
management
procurement
support
supplying
shopping
marketingadvertisingpromotions
Advertising agency
marketanalysis
agreement
Traditional Traditional SupermarketSupermarket
Customer 3
E-Warehouse
Manufacturer
E-Store Virtual Office
Internet Users
Customer 1
Customer 2Customer 4
Customer 5
www.YourCompanyOnline.com
advertising promotions
managementprocurement
shoppingsupport
Your Company Website
Your Company Website
Traditional E-Traditional E-CommerceCommerce
Traditional supermarket business model shifted online;
Personal communication is minimized;
Loyalty programs are very primitive;
Needs of the customers are not learned properly;
Shops are usually offering everything instead of fitting into the customer needs.
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© Soft Format L, 2005-2006
New Opportunity for E-Commerce
Build Win-Win Relationship with Your CustomerBuild Win-Win Relationship with Your CustomerBuild Win-Win Relationship with Your CustomerBuild Win-Win Relationship with Your Customer
Enable New Generation purchase for your customers: Enable New Generation purchase for your customers: Personalized Corner Shop within your SupermarketPersonalized Corner Shop within your Supermarket
CustomerCustomer CommunityCommunity LifestyleLifestyle PersonalizationPersonalization
Revive Personal Relations with your CustomersRevive Personal Relations with your Customers
Be the right thing to right peopleBe the right thing to right peopleBecome a Part of your Customer LifestyleBecome a Part of your Customer LifestyleBuild active community of consumers and Build active community of consumers and
make it a part of your businessmake it a part of your business
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© Soft Format L, 2005-2006
E-Business Core
Personalized E-StoreInteractive Service DeskOnline InventoryOrders ManagementShipments ManagementOnline Payments
E-Commerce E-Commerce E-CommunityE-Community
E-CompanyE-Company
Community ManagementPersonal Space of Your CustomerAdvanced Means of Communication (Chats, Forums, Blogs, Instant Messengers)Value-Added ServicesCustomized online activities
E-Company BackofficeBusiness Intelligence ToolsAffiliate ProgramsBusiness events administration
Website ManagementContent ManagementBusiness integrationValue-Added Services Management
Innovative CRM approach
Personalized advertising
Personalized promotion Personalized Business
Offer
E-Customers E-Customers SF E-Business
Suite
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© Soft Format L, 2005-2006
SF E-Business Suite Advantages
Mature e-business platform for delivering innovative value-added solutions in short time and reasonable cost;
Premium set of e-business, community management and content management functionality;
Innovative approach for customers relationship management;
Advanced set of tools for interaction with customers and customers personalization;
Strong analytical potential and user-friendly reporting tool;
Scalability, extensibility and interoperability of the solution ensured by solid and proven architectural solution;
Easy system extension and high potential of business integration with utilization of .NET technology.
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© Soft Format L, 2005-2006
Advantages of Soft Format
Superior quality of services, confirmed by ISO 9001:2000 certificate and Microsoft Certified Partner status;
Experienced and cohesive team providing proven and innovative solutions for customers since 1997;
Business Valuable Approach: state-of-the-art solutions bringing together business, marketing and technological innovation;
Modular extendable system, based on clear and deep understanding of marketing opportunities and existing trends as ensured by own R&D department;
Support and maintenance team experienced in working with international customers;
Proven and mature risk-mitigation business model, which assures the “onsite feeling for international cooperation”
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© Soft Format L, 2005-2006
A formula to remember…
Soft Format E-Business Suite
+ =+
Innovative Software Platform
Professional Customization
““What You Need Is What You Need Is What You Get”What You Get”
Business Idea
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© Soft Format L, 2005-2006
Soft Format LLC
pr. Hrushevskoho, 30 Lutsk, 43005, Ukraine Phone: 380.332.770091 Fax: 380.332.776367 Email:o.kutsevych@soft-format.com
www.soft-format.com
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