e- commerce business plan for clothing store

Fashion Quest

Product

• Ladies Accessories - Jewellary

Frocks

Market

• Segmentso For Both middle and high class people

• Geography o Local Marketo Initial Shop at Nugegoda

• Ageo For Kids, teenagers, young, middle age and old

women

• Incomeo Current market profit percentage is higher than other

industries.o Easy to enter and gain profit

Product Configuration

• Sizes – Kids, Teenagers and Ladies.

• Style – Casual Wear, Office Wear, Party Wear, Religious Wear.

• Design – Tight, Plaid, Short sleeve, Long sleeve, Sleeveless, Short, Long.

• Material – Cotton, Silk, velvet ……etc

Interesting Information• Pictures of Various uncommon designs.• Pictures of Jewellary with frocks.• Picture of new offers,• Fit on options to client photos• Color Selections• Online Tailoring facilities.• Shopping Cart• Online booking gift Vouchers.• Other Information,

– Discounts.– Buy 3 & get 1 free.– Low cost delivery.– Seasonal offers.

Customer Profile

Maintain customer Database- Contact Details- Payment Details- Online visiting frequency- Most frequent buying design, style color & segment- Amount they have bought in the life time

We can improve volume of particular design, style color & segment after analyzing clients’ history

Issue loyalty cards & other facilities to specializedcustomers

Advertising

• Online advertisements about new offers in other sites. Eg: In our Web site & Social Media sites

• Telecasting & Broadcasting advertisements• Paper & Magazine advertisements• Street advertisements• Sponsoring for social events.

Community

Customer CommentsAdd page to give comments about the web site, offers, & services and complaints & suggestions.

Then we can improve our business after analyzing the comments

Dear Valued Customer Add your Comments, Suggestions and Complaints about our site and our service

CancelSave

Pricing

“Price” is an important attribute of a product because people buy products looking at the price and quality.•High / Low – Based on quality prices get high/

low margins. •Discounts

Volume - Buying 03 frocks gets 15% Discount

Loyalty / Repeat-offer loyalty incentives as gift vouchers

Market Research

• Marketing research is all about falling into decisions.• Involves looking at,

Competition , Products, Pricing Functionality Innovation .

• Through secondary data, personal experience, word of mouth, benchmarking, primary market research, internet surveys using cookie technology.

• Competition - Who are our rivals offering frocks for ladies?, seasonal breakthroughs for New Year, Christmas and other festivals as a defensive strategy.

• Pricing - High quality frocks at a reasonable price• Products - Focus on frock categories which are selling

more and identifying frock categories with lower sales and take necessary actions.

• Functionality - Always try to keep our online presence very simple, reliable and eligible.

• Innovation - Images with our latest fashion trends on weekly basis, attractive online shopping window.

Market Research

Business Model

Online and Offline (www.rapunzel.lk) R– Spacious showroom for offline customers .– Convenient and spacious trial rooms.– Frequently updating the site with new arrivals for the

convenience of online customers .– Both cash and card payments are accepted.– Availability of shopping carts – Search Engine

Outsource production

Currently we are buying readymade items from. • Jezza• Gap• Next• Oprah• Aurora• Bershka

• Competitors• Nolimit• House of Fashion• Fashion Bug• Cool Planet• Odel, etc

Business Model

Brand

Name Rapunzel-successful commercial image

Design

R Regional

Expanding the brand from Sri Lanka, south Asia to other European countries.

ResearchMaintaining a R & D center in the future. In future we hope to create a page to insert customer comments about new innovations.

Thank Youhttp://simpleitworld.blogspot.com/