e-commerce helsinki marketing keynote: stop killing social media

Stop killing Social Media!How Can I Be Social?

Have you been sharing with #ecomHKI

on Social Media?

Photos, Questions & Learnings

@GHeijkoop/Gerrit.Heijkoop

#ecomHKI

Where do you stand?

I am doing pretty well on Social Media

AgreeDisagree

I am doing pretty well on Social Media

AgreeDisagree

1.Why do you stand where you are standing?

2.What would you need to move further to the right?

how?

Social media are a ‘virtual bar’

Social media are a ‘virtual bar’

How are you?

Social media are a ‘virtual bar’

How are you?You are doing pretty well, aren’t you?!

Social media are a ‘virtual bar’

Social media are a ‘virtual bar’

It’s not that every action on social media leads to new business…

Social media are a ‘virtual bar’

It’s not that every action on social media leads to new business… … but almost every piece of business I can relate back to one or more social media actions.

social media?

Which company do you enjoy following on Social Media?

#question

Your social media strategy …

Do not do unto others,

what you don’t want others do

unto you

Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop

Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop

But how do I do that?

Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop

AIDA still exists…

Attention Interest Desire Action

Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop

AIDA still exists…

Attention Interest Desire Action Share

Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop

Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop

change …

Stop talking to them …

Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop

change …

Stop talking to them …

… give them some-thing to talk about!

Facilitate!

Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop

But where?!

Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop

Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop

Beware!

If you get my attention... be relevant!

LearnLoveLaughLocation

5×L

Learn 5×L

wat

wat

Did you know…

LearnLove 5×L

Social ME-dia

LearnLoveLaugh

5×L

LearnLoveLaughLocation

5×L

LearnLoveLaughLocation

5×L

LearnLoveLaughLocation

5×L

Listening:You have one mouth and two ears; there is

a reason for that!

wat

wat

LearnLoveLaughLocation

5×L

What does your network want to talk ‘about’?

#exercise

Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop

Can we now please get some more

practical tips?

Make friends & tag them!Use photos and videos

iMovie Meerkat Periscope Blab

iMovie FB Live Periscope Blab

iMovie FB Live Periscope Blab

iMovie FB Live Periscope Blab

START TRYING!

#reflectionapply toyour own situation

Buy now for €14,99 €10,-

send an e-mail now to Gerrit@hcibs.com

and you will recieve a link to the slides, the #ButWhat LinkedIn Group and my 3 favo tools.

Gerrit HeijkoopSpeaker, moderator & online host

Twitter: @GHeijkoop #ecomHKI

Facebook: /Gerrit.Heijkoop

E-mail: Gerrit@hcibs.com