e-commerce influencer marketing case study

#RUNSAFE#SAFEDOG

Be Seen

LIGHTHOUND AND TRACER360 PROMOTIONS

#RUNSAFE #SAFEDOG CAMPAIGNS

OBJECTIVES TACTICS RESULTS

Objectives

• Increase Brand Awareness

• Drive Site Traffic

• Grow Lead Lists

• Boost Spring Sales

Tactics

• Contest Entry Pages

• Social Media Promotion

• Influencer Marketing

• Email Marketing

Landing pages developed for the #RUNSAFE and #SAFEDOG campaigns included safety statistics to emphasize the need for Noxgear’s Tracer360 and LightHound products.

Visitors had the opportunity to enter the contest and/or buy now. Entrants opted in to receive email from Noxgear.

Tactics: Contest Entry Pages

Image sliders displaying Instagram posts from happy customers were used as social proof that Noxgear products are in demand and loved by customers.

Tactics: Contest Landing Pages

Noxgear’s founding story, brand video and team photo acted as trust signals to encourage lead form completion and product purchases.

Tactics: Contest Landing Pages

Tactics: Social Media PromotionThe contests were promoted through Noxgear’s Instagram, Twitter and Facebook pages.

Tactics: Social Media PromotionEntrants shared the contest to their social networks for bonus entries.

Tactics: Social Media PromotionFacebook and Instagram ads drove contest entries.

Tactics: Influencer MarketingWe reached Noxgear’s target audiences through the Influencers and Instagram channels they know and follow.

Influencers with engaged followers resulted in an immediate boost to brand awareness, greatly expanded social reach, drove website traffic and boosted sales.

Tactics: Influencer MarketingA select group of influencers were sent Tracer360s and LightHounds.

We provided contest details and tracking links.

Influencers posted photos and videos, prompting followers to enter the Noxgear contest.

Tactics: Influencer MarketingAdditional influencers were enlisted to support the campaigns.

We provided tracking links, images and promotional copy to post to Instagram.

Tactics: Email MarketingThe contests were promoted via email to Noxgear’s lists of customers and leads.

Tactics: Email MarketingWinner announcements were sent to all entrants with a limited time offer discount code.

Results

2,570LightHound

Contest Entries

4,540Tracer360

Contest Entries

7,110Total

Contest Entries

Results

337.42%Increase in New Site Visitors

399.90%Increase in Traffic from

Social Media

Compared to prior year.

Results

9001,171Shares of

the Tracer360 Contest

Shares of the LightHound

Contest

ResultsThe contest introduced thousands of prospective consumers to the Noxgear brand.

ResultsInstagram followers and Facebook fans are up.

Results

10,72733,919LightHound Likes and Video Views

on Instagram

Tracer360 Likes and Video Views

on Instagram

Compared to prior year.

Results

70.54% Increase in Sales on Website

Results

The contests achieved all of the objectives including

• Increasing Brand Awareness

• Driving Site Traffic

• Growing Lead Lists

• Boosting Spring Sales

#RUNSAFE#SAFEDOG

Be Seen

LIGHTHOUND AND TRACER360 PROMOTIONS