e-commerce (session at jaipuria)

Post on 24-Jan-2015

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E-Commerce Ventures

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E-COMMERCETechnology awareness for visionaries, game changers & challengers

Flipkart

Amazon

ebay

homeshopSnapdeal

Jabong

Zivame Inkfruit

myntra

Infibeam

fabfurnish

engines

CCCCONNECT CAPTURE CONVERT

business structure

campaign customerservice

web store information navigation customerservice

what kind of customer experience?

product/service to be offered?

online & offline both?

shipping of the items?

customer handling – how to deliver WOW experience?

promotion strategy?

b-plan writing

key ingredients

web domain name

web hosting server

photography

website

aesthetic design

easily searchable

easy navigation

clarity of all charges

personality of web store

intuitive product preview

use social media

no distractions

correct invoicing

secured payment

delivery

onlin

e ch

at

important info

blog

anal

ytics

good website

content

structure

design

navigation

credibility

web server

high bandwidth availability scalable support

INDIAN

1. CCAvenue2. Citrus3. PayU4. EBS5. direcpay6. zaakpay7. gharpay (cheque collection)

OVERSEAS

1. PayPal2. Authorize.net3. Chargify4. Dwolla5. FirstData6. Stripe7. we pay

payment server

facts & figures

45%customers abandon site if their

query is not resolved within 5 mins

91%customers would not do business

due to bad customer service

63%customers likely to returnif the site offers live chat

Why customers leave?

71% 10% 19%CUSTOMER SERVICE BRAND PRODUCT

E-COMMERCETechnology awareness for visionaries, game changers & challengers

thank you

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