e-diplomacy - between tradition and innovations

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Presentation on e-diplomacy delivered at 6th Montenegro Summer School for Young Diplomats "Gavro Vukovic" CC DiploFoundation

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E-Diplomacy:

Between Tradition and Innovations

Jovan Kurbalija &

Vladimir Radunović

Kolašin, Montenegro

June 2013

Internet: Dependence

2

Internet: Dependence

E-Diplomacy, Kolašin, June 20133

E-Diplomacy, Kolašin, June 20134

“Walking the Talk”

http://www.diplomacy.edu/e-diplomacy

E-Diplomacy, Kolašin, June 20136

Context of our discussion

Interplay between

Continuity and Change

E-Diplomacy, Kolašin, June 20137

24 hours day

8 pieces of information in working memory

148 stable social contacts to maintain (Dunbar’s number)

E-Diplomacy, Kolašin, June 20138

Thousands years of the history of diplomacy

Evolution of Diplomacy: Continuity & Change

Story of Continuity and Change

“My God, this is the end of

diplomacy.”

Reaction of Lord Palmerston when he received the first telegraph back in

1850s

However…

Lord Palmerston

E-Diplomacy, Kolašin, June 20139

E-Diplomacy, Kolašin, June 201310

E-Diplomacy, Kolašin, June 201311

E-Diplomacy, Kolašin, June 201312

E-Diplomacy, Kolašin, June 201313

British Cable Monopoly

EVOLUTION of Modern Diplomacy

Changes in the ENVIRONMENT for diplomatic activities

Introduction of NEW TOPICS on diplomatic agendas Introduction of NEW TOOLS for diplomatic activities

E-Diplomacy, Kolašin, June 201314

WHERE?

NEW ENVIRONMENTFOR DIPLOMATIC ACTIVITIES

E-Diplomacy, Kolašin, June 201315

Changing ENVIRONMENT for Diplomatic Activities

Globalisation & Interdependence

Disintermediation (“no need for the middle man”)

New Assets and Cable Geo-Strategy

New Actors – Inclusiveness

Space

E-Diplomacy, Kolašin, June 201316

Globalisation&Interdependence

E-Diplomacy, Kolašin, June 201317

Disintermediation

Embassies? Citizens?

E-Diplomacy, Kolašin, June 201318

New National Assets

E-Diplomacy, Kolašin, June 201319

530.000 .me domains with owners from 200 countries and territories.

If one domain cost Euro 10 it brings 5 million Euro to local economy

Premium domains are much more expensive. This month competition for Around.ME, Hire.ME, Fund.ME, Find.ME, For.ME

Cable Geo-Strategy

E-Diplomacy, Kolašin, June 201320

Data Geo-Strategy

E-Diplomacy, Kolašin, June 201321

Emotional Geo-Strategy

E-Diplomacy, Kolašin, June 201322

Source: http://www.facebookstories.com/stories/1574/interactive-mapping-the-world-s-friendships#color=continent&story=1&country=ME

New Actors- Facilitated by the Internet-based communication

- Beyond governments and political elites

- Diplomats’ monopoly in foreign relations has been undermined.

- Need for dialogue with new actors in diplomacy (broad enough – deep enough).

E-Diplomacy, Kolašin, June 201323

Inter-professional Communication

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DiploFoun

datio

n

25

Dip

loF

ound

atio

nPerceptions and Professional Cultures

National CultureOrganisational Culture

Professional CultureE-Diplomacy, Kolašin, June 2013

26

Space

E-Diplomacy, Kolašin, June 201327

WHAT?

NEW TOPICSON DIPLOMATIC AGENDAS

E-Diplomacy, Kolašin, June 201328

NEW TOPICS on Diplomatic Agendas

• Climate Change• Global Health• Internet Governance• Energy• Bio-diversity• Migration• …..

Multidisciplinary Nature of the New Topics

E-Diplomacy, Kolašin, June 201329

E-Diplomacy, Kolašin, June 201330

E-Diplomacy, Kolašin, June 201331

Dip

loF

ound

atio

nIG

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Dip

loF

ound

atio

n

Telecom infrastructure (cable, wireless, ...)

Protocols, standards and services (DNS, TCP/IP, SSL...)

Content and applications (HTML, FTP, XML)

Internet Layers

Dip

loF

ound

atio

n

Source: ITU indoFec “ICT Regulation Toolkit”

IAP

Telcos

IXP

Access

Dip

loF

ound

atio

n

Domain

addr.

IP addr.

coe.int

193.164.

229.87

RIR

Registries

Registrars

Critical Internet Resources (CIR)

Dip

loF

ound

atio

n

Telecom industry

Service industry

Content industry

Cloud services providers

Cloud and content

Cyber-Security

Dip

loF

ou

nd

atio

n“Internet of Things” and Smart Cities

HOW?

NEW TOOLSFOR DIPLOMATIC ACTIVITIES

E-Diplomacy, Kolašin, June 201339

E-tools forDiplomaticActivities

Vladimir Radunovic, DiploFoundation 2013

E-Diplomacy, Kolašin, June 201340

NEW TOOLS

WEB 1.0 (websites and e-mail)Huge amount of informationGoogle-based knowledgeHow to get relevant and reliable

information?

WEB 2.0 (wiki, blog, social networking)Centrality of the Text & DraftingInformal CommunicationImportance for Policy and Social

Networking

Web 3.0. (Virtual Reality)Virtual EmbassyVirtual Negotiations

E-Diplomacy, Kolašin, June 201341

Dip

loF

ound

atio

n

2.4 billion users (2012)

800 million active Facebook users

2.7 billion “likes” per day

200 million active Twitter users

175 million tweets per day

6.7 billion of mobile subscriptions

1.1 billion of global smartphone subscribers

Internet Stats

E-Diplomacy, Kolašin, June 201342

Approximately 140 MFAs have established an online presence.

38% use Twitter37% use Facebook 28% use YouTube 6% have a blog (or blog roll) on their main website.

(DiploFoundation study – ongoing)

MFAs and social media

E-Diplomacy, Kolašin, June 201343

Twiplomacy

128 heads of states on Twitter

250 accounts of world leaders

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Dip

loF

ound

atio

n

E-Diplomacy, Kolašin, June 201345

“Everyone tells me I should be on Twitter, should I?”

Twitter?

Dip

loF

ound

atio

n

E-Diplomacy, Kolašin, June 201346

What is the best timing to join e-diplomacy?

E-Diplomacy, Kolašin, June 201347

Some principles…to be augmented

Put users, diplomats, particularly young officials in the driving seat. Make it as simple as possible. The higher the budget often  the lower the impact of e-diplomacy

projects. Avoid a grand e-diplomacy strategy. You cannot succeed without failure. Make sure that failures are

contained and cheap and that lessons are learned. The most valuable resource is in the huge knowledge and experience

in people around you. Make sure you utilise it. E-diplomacy is much more than public diplomacy. You cannot control the message in social media. Top leadership is innovation’s best friend.

E-Diplomacy, Kolašin, June 201348

Skills and knowledge

ONE DAY – learn how to use e-tools technically

ONE MONTH – learn about organisation and culture of e-tools, esp. social media space

ONE YEAR – use e-tools effectively

E-Diplomacy, Kolašin, June 201349

essential

e-competencies

for diplomats

communicatecreate

collaborate curate

critique

audiences

Five Main Competences (5Cs)

E-Diplomacy, Kolašin, June 201351

Curate

Find - Internet search, Wikipedia, Google scholar, e-resources, image textbook, etc

Filter - RSS feeds, Collate/collect: social and personal

bookmarking, mind-mapping, online storage Public curation

E-Diplomacy, Kolašin, June 201352

eg. RSS – Netvibes: http://www.netvibes.com/diplosor

E-Diplomacy, Kolašin, June 201353

Beware of filter bubbles…

54

Communicate

Share /disseminate/ distribute - wiki, blog, discussion forum, email, Google+, twitter, online social networks

Promote - twitter, blog, online social networks, and email

Engage, engage, engage Anticipate and react

E-Diplomacy, Kolašin, June 201355

Case study: Car of Canadian Embassy in Beijing

5656E-Diplomacy, Kolašin, June 2013

Collaborate

Wikis Google tools Blogs Webinars Integrated portals (mobile accessible

websites) Social networks

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Dip

loF

ound

atio

n

E-Diplomacy, Kolašin, June 201359

§

E-Diplomacy, Kolašin, June 201360

61

Create

Make digital content including audio, image, text, website, blog, video, wikis

Protect content through copyright, privacy, digital footprint

E-Diplomacy, Kolašin, June 201362

63

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E-Diplomacy, Kolašin, June 201365

Open data – are you ready?

E-Diplomacy, Kolašin, June 201366

Critique

Monitor online media Assess the validity/authenticity of

sites/information Reflect on one’s own practice and that

of one's peers - blogs, forums etc

E-Diplomacy, Kolašin, June 201367

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69

Brian

Solis –

Th

e co

nversa

tion

prism

h

ttp://w

ww

.the

con

versation

prism

.com

/

E-Diplomacy, Kolašin, June 201370

Good luck with

your exams!

E-Diplomacy, Kolašin, June 201371

DiploFoundationWeb:

www.diplomacy.edu/e-diplomacy

Twitter:@eDiplomat

Facebook:www.facebook.com/ediplomacy

Jovan Kurbalija jovank@diplomacy.edu

@jovankurbalija

Vladimir Radunovicvladar@diplomacy.edu@vradunovic

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