e-shop expo 2015 b2c europe laurens zanoli
Post on 18-Jul-2015
405 Views
Preview:
TRANSCRIPT
Laurens Zanoli
1
A short introduction
1. Who is e-tailer / webshop owner?
2. Who sells internationally?
2
International presence
E-commerce buyersIn millions
Source:E-marketer 2013
271
156
16
13
43
37
5
28
8
COUNTRY CITIES
Netherlands Weesp and Lijnden
Belgium Zaventem
Germany Frankfurt
France Roissy
Spain Madrid
Italy Padova
UK Aylesbury and Slough
USA Los Angeles
ChinaBeijing, Hangzhou and Guangzhou
3
Flow of the parcel4
Challenges
Webshop sales of products still growingstrong: continues growth is crucial!
Increase in delivery- and returnoptions
TakingE-commerce tothe next level
Increase in customer expectations andcompetition
5
Quiz question
How many new webshops open their doors eachmonth in Belgium?
105 new start-ups each month
67.000 webshops
growing markets: toys, interior, sports
Comeos 2015
6
Quiz question
Was the growth in ecommerce in Belgium in 2014 higher or lower than 20%?
The Belgium ecommerce market grew with 28 procent in 2014. Consumer spendings are 2,3 billion euro, in 2013 this was 1,8 billion euro.
BeCommerce 2014
7
Cross Border E-commerce Delivery
Mature markets: very competitivein delivery and returns
Different solutions for ‘the last mile’: local knowledge is a neccesity!
Innovate
or you will
be left behind!
The customer is in charge: 1 option = no option at all
8
Cross Border Ecommerce Facts
85% of all EU shipments are domestic within the EU
15% of all EU shipments are cross-border within the EU
15% of European Consumers shopped in another EU country
EU barometer 2013
9
Quiz question
In which countries do Belgium consumers shop the most? In the Netherlands or France?
Most online purchases take place in neighbouringcountries as the Netherlands (22%), Germany (15%) and France (14%).
10
Choices in Delivery and Returns are essential
The way to succeed in the delivery sector is tooffer customers a selection of convenient delivery and collection methods.
Parcel pick-up point
Collection point
Future possibilities?
11
Postal Technology International
Quiz question
Is the percentage of webshops that offer free delivery more or less than 50%?
In 2013, 84% already offered a free delivery service
12
Quiz question
What is the most offered delivery timing in Belgium? Next day, within in 3 days or >3 days?
Next day (44%)
Within 3 working days (13%)
13
Quiz question
Is the percentage of webshops that offer Track & Trace higher or lower than 50%?
62% offered a track a trace service in 2013
14
Statement:
With the further growth of ecommerce it is unthinkable that consumers will wait for 4 different couriers or go to 3 different collection points to collect their parcel.
Agree Disagree
15
Global Webshop Logistics Report
Click & collect is emerging internationally
In Norway and Sweden 90% of all webshops offers this service andin Germany 60%.
Dutch webshops score with 26 percent (2013) still quite low, but in in 2011 this percentage was only 14%; there is certainly potential forgrowth in Europe as well as in Belgium.
16
Logistics in the check-out
Quiz-question
What is most important for customers when ordering a product in a webshop?
A. To be able to see if the product is in stock
B. To be able to see the expected delivery time
C. To be able to see which party will arrange the delivery
D. To be able to see the total cost and cost components
17
Logistics in the check-out
Quiz-question
What is most important for customers when ordering a product in a webshop?
A. To be able to see if the product is in stock
B. To be able to see the expected delivery time
C. To be able to see which party will arrange the delivery
D. To be able to see the total cost and cost components
18
Logistics in the check-out19
Checkout: logistics in top 3
Bron: UPS Pulse of the Online Shopper
LOGISTICS DOMINATESTHE CHECK-OUT FASE !
20
The optimal check-out
Avoid Shopping cart abandonment
Integrate delivery-, collect- and return
options as essential services
How does thiswork according to
B2C Europe?
Provide a seamless ‘customer journey’ up to and including returns
21
Join us for a cup of Espresso or Capuccino!
Stand S33A
&S55
22
Our products23
top related