e tech on a shoestring-shenandoah afp luncheon

Katie RuckerAccount Executive

katie.rucker@etapestry.com

E-TECHNOLOGYE-TECHNOLOGYON A SHOESTRING!ON A SHOESTRING!

How your nonprofit can implement

and use technology for little or no cost!

Can you operate as if you are a world Can you operate as if you are a world class organization?class organization?

Technology

Remote Offices

Development Office

Volunteer StaffConsultant

Board Members

Donors

Scope & Structure Scope & Structure

the Non-Profit Sectorthe Non-Profit Sector

Budget % of NPOs• 20 Million & Up .7%• 5 – 20 Million 1.4%• 1 – 5 Million 4.0%• 500,000 – 1 Million 3.0%• 250,000 – 500,000 4.0%• 100,000 – 250,000 6.4%•25,000 – 100,000 10.5%•0 – 25,000 70.0%

TECHNOLOGY USE BY

NONPROFIT GROUPS

Word Processing 91% Internal e-mail 56%

Internet access 89% Laptop computers 55%

External e-mail 87% Budget for new software 53%

Voice mail 70% Cell phones 45%

Web site 66% Firewalls 41%

Database 63% Dedicated IT employee 23%

Network 61% Part-time IT employee 14%

Fax modem 58% Video conferencing 2%

Initial ConclusionsInitial Conclusions

• Technology is and will be part of any non profit development organization

• Technology takes many shapes

• Your use of it levels the “playing field”

• Your success can be increased because of technology (more with less!)

Creating an Online StrategyCreating an Online StrategyA lot of organizations struggle with the idea of developing a meaningful online strategy.

Attack this challenge with the knowledge that your strategy doesn't have to be a 150-page tome. It just needs to answer some key questions like these:

• Strategy — What do you want to make happen? Why does that matter to the organization?

• Goals — What is it now? What would you like it to be? What is the value of the difference over time?

• Audience — Who are you targeting? What are they looking for?• Channels — What online and offline channels will you use?• Technologies — What tools are you going to use?

Steve McLaughlin, BlackbaudCharleston, SC

AccountingAccounting

OFFICEOFFICE

Web Site CreationWeb Site Creation

Most Popular Online Activities

Number of Participants

182M169M

157M155M145M

135M22M

On-Line Giving, On-Line Giving, Registration, and Registration, and

Wish ListWish List

*Estimates provided by ePhilanthropy Foundation

Estimate 2001 = $550 millionEstimate 2002 = $1.1 BillionEstimate 2003 = $1.9 BillionEstimate 2004 = $2.62 BillionEstimate 2005 = $4.53 BillionEstimate 2006 = $8.15 BillionEstimate 2007 = 15.77 Billion

*The United States represents slightly more than ½ the Global Online Philanthropic Market

Online Giving Estimates*Online Giving Estimates*

Personal Online Donation Personal Online Donation FundraisingFundraising

FundraisingFundraisingDatabases & EmailDatabases & Email

Integration helps Keep it simple

ProspectWebsite

Gather Information

Use Email

Database

Email – 93% of Internet users access email and yet…

• 44% of nonprofits have email addresses for less than 44% of nonprofits have email addresses for less than 20% of their supporters/members20% of their supporters/members

• 64% do not collect email addresses on their web site64% do not collect email addresses on their web site

• 75% cannot survey their stakeholders online75% cannot survey their stakeholders online

• 78% do not have an email strategy78% do not have an email strategy

A Communications ToolA Communications Tool

Direct Mail Email

Cost? Expensive (materials/prep/postage)

Very low cost

Preparation?

Customizable?

Content?

Timing?

Acceptance?

A Communications ToolA Communications Tool

Direct Mail Email

Cost? Expensive (materials/prep/postage)

Very low cost

Preparation?Substantial – labor intensive

Easy

Customizable?

Content?

Timing?

Acceptance?

A Communications ToolA Communications Tool

Direct Mail Email

Cost? Expensive (materials/prep/postage)

Very low cost

Preparation?Substantial – labor intensive

Easy

Customizable? Yes (personalization/gift info/etc.)

Yes (same)

Content?

Timing?

Acceptance?

A Communications ToolA Communications Tool

Direct Mail Email

Cost? Expensive (materials/prep/postage)

Very low cost

Preparation?Substantial – labor intensive

Easy

Customizable? Yes (personalization/gift info/etc.)

Yes (same)

Content? Virtually unlimited Has limits

Timing?

Acceptance?

A Communications ToolA Communications Tool

Direct Mail Email

Cost? Expensive (materials/prep/postage)

Very low cost

Preparation?Substantial – labor intensive

Easy

Customizable? Yes (personalization/gift info/etc.)

Yes (same)

Content? Virtually unlimited Has limits

Timing? Slow Fast

Acceptance?

A Communications ToolA Communications Tool

Direct Mail Email

Cost? Expensive (materials/prep/postage)

Very low cost

Preparation?Substantial – labor intensive

Easy

Customizable? Yes (personalization/gift info/etc.)

Yes (same)

Content? Virtually unlimited Has limits

Timing? Slow Fast

Acceptance? Universal Growing

Coordinate Email and Direct Mail • Cross-reference

offline campaigns in online communications

• … and vice versa!• Reinforce your

message across different media to maximize results

• … ensure you are consistent in your different messages!

Coordinate Email and Direct Mail

Advanced Email

Automatic opt-out or unsubscribe

capabilities

Spam analyzer

Email scheduler

Delivery reports

Click through tracking

Helpful ResourcesHelpful Resources

How many of you How many of you Currently use Blogs &Currently use Blogs &Social Network Sites?Social Network Sites?

What other technologies What other technologies are you utilizing?are you utilizing?

Questions?Questions?

Thank You!

Katie RuckerAccount Executive

www.etapestry.comkatie.rucker@etapestry.com

888-739-3827 x7225317-336-3982 Direct